In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business from zero—while making a meaningful impact in the world.
Cole shares his journey from military service to entrepreneurship and explains how Woobie helps veterans navigate the complex VA benefits system to receive the benefits they’ve earned. One of the most eye-opening insights: nearly two out of three veterans don’t receive their VA benefits, often due to lack of education and an overwhelming claims process.
The conversation covers entrepreneurship, business growth, hiring the right team, leveraging technology, and maintaining focus while scaling—all through the lens of supporting veterans and improving mental health outcomes.
This episode is a must-listen for founders, veterans, and anyone interested in building a purpose-driven business that delivers real outcomes.
🇺🇸 Topics Covered
VA benefits and why most veterans don’t receive them
Growing Woobie from idea to impact
Transitioning from military service to entrepreneurship
Leveraging technology to simplify complex systems
Hiring veterans and building strong teams
Business growth challenges and leadership lessons
Focus, discipline, and long-term success
Mental health, hobbies, and personal development
💡 Key Takeaways
Woobie helps veterans access the VA benefits they’ve earned
Nearly 2 out of 3 veterans never receive benefits
The VA claims process is complex and misunderstood
Hiring experts was critical to scaling Woobie
Technology can streamline outdated systems
Focus and discipline are essential for growth
Veterans bring a powerful work ethic to business
We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!
- Carlos and the 1% Edge Team
Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/
Visit Carlos Nouche’s website here: https://carlosnouche.com/
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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.
What is The 1% Edge?
Welcome to The 1% Edge Podcast with Carlos Nouche!
The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.
Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.