In this week’s episode of the Press Play Podcast, Wendy Covey joins Derek Gerber to discuss content marketing and how it can make your brand stand out from the crowd. Wendy is the CEO of TREW Marketing, an agency that works primarily with technical companies that work with technical buyers. She knows the power video can have in such a specialized industry, and she shares her knowledge regarding content strategies while busting a few content marketing myths along the way. Thanks for tuning in!
Show Notes
Shownotes
(
0:37) Introducing Wendy Covey and TREW Marketing
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2:56) Solving the video disconnect
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7:10) You can’t afford to ignore content marketing
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14:07) Effective supplemental content
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17:33) Automating content
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19:51) Busting content marketing myths
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24:29) Getting started in content marketing
Links
Quotes
“
97% of technical buyers watch video for work at least one hour weekly...If you compare that with how seldom technical companies are producing video and how few video assets they have on their websites, you can see there’s a really big disconnect.” (
3:41)
“
The power of video in particular is that you can personalize [it]. So you can hear the author talk about that material rather than just see their name on the white paper. And now you have a person behind it and a person behind your brand too.” (
5:57)
“
[Everyone] should realize that over 50% of the technical buyer’s journey is conducted online before someone wants to engage with sales. And so, if you don’t invest in content, and you do have dated things on your website, you may never make it to have a sales conversation. Your competition is going to wipe the ground with you.” (
7:44)
“
When you message about your company, those same words, that same tone and voice, it should be carried out in ever content asset downstream, you know, whether it be your webpages, your videos, or your case studies.” (
25:56)
What is Press Play: Video Marketing Leaders?
Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.