A new perspective on pricing your one on one coaching.

There are a few ideas I've heard in conversations about pricing one on one coaching:

1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching.

2. The price your clients pay proves how much you value the coaching you give your clients (and, sneakily, how much you value yourself).

Yes, pricing can reflect our clients' commitment and our confidence. But I think the judgmental view (is the client serious? am I worth it?) sets us up for frustration.

This episode introduces two new ideas:

1. Price as a strategic lever in a coaching business.
2. Using both price and coaching "inventory" to build momentum in the business.

It's good. Give it a listen.

Show Notes

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details. 

What is A Podcast for Coaches?

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.