What is a Fractional Chief Marketing Officer? | Jeremy Kanne | 539

Jeremy Kanne started Smart Yeti originally as a full-service creative agency servicing many individual marketing needs. Using his background in Marketing, Engineering, & CMOx's Functional Marketing® process, Jeremy turned Smart Yeti into a company focused on helping B2B professional service companies grow faster with a fractional chief marketing officer.

WAYS JEREMY CAN HELP YOU:

+ Create a marketing strategy that fosters predictable growth
+ Manage KPIs so your marketing makes you money
+ Correct your brand messaging and positioning
+ Create systems for your team to follow
+ Map out your customer journey
+ Hire marketing employees and consultants to execute
+ Eliminate holdups to keep your marketing team moving
+ Direct marketing resources according to your business needs

TO LEARN MORE: [e-mail]

Chapters
00:00 What is a Fractional Chief Marketing Officer?
01:00 How did Jeremy become a Fractional Chief Marketing Officer?
02:10 What is the Best Firm to Contact for Jeremy?
03:36 What is the Role of a CMO in a Startup?
04:56 How involved is the CMO in the Tactics of a Client's Business?
09:52 How much does a CMO Assist to Evaluation Process in a Business?
11:03 What is the Key Value of a Fractional CMO?
12:21 How did Smart Yeti become High Level?
14:49 What is the Future of CMO Marketing Effectiveness?
19:15 How Effective is Video Discoverability Today?
20:53 What are some Offline Business Strategies?
23:02 Utilizing both Offline and Internet Networking to Support Business Growth
27:00 How CMOs Help Clients Stand Out in a Crowded Market
28:30 How CMOs Can Establish Great Relationships and an Effective Marketing Campaign With Customers?

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