Josh Lyon has been building ScentHound as their COO from seven units to 157 - and he's not slowing down. In this conversation, he gets into what it actually takes to scale a franchise brand with operational discipline intact: the team transitions nobody talks about, the franchisee adoption gap that compounds every time you add complexity, and why simplicity isn't a nice-to-have - it's the differentiator that separates the brands that win from the ones that don't.
In this episode:
- Building and rebuilding your team through three inflection points
- Why franchisees need to be treated like owners, not employees — and what changes when you do
- How ScentHound maps the five-stage journey of franchisees, team members, and customers to create simplicity at every level
Guest: Josh Lyon, Chief Operating Officer, ScentHound
Host: Katherine LeBlanc, Fractional CMO | Apollo CMO
Are you a franchise brand leader working on a growth challenge? Katherine works with franchise brands as a Fractional CMO. Learn more at apollocmo.com
The Franchise Leader Spotlight Podcast is part of the My Podcast Host Franchise Podcast Network — bringing franchise brand voices to the audiences that matter.
Brought to you by Franchise Ramp — full-picture growth marketing built specifically for franchise brands. Over 1,300 locations, 25 brands, and a proprietary platform called RampIQ. They get it because they've lived it. FranchiseRamp.com
What is Franchise Leader Spotlight?
The Franchise Leader Spotlight Podcast puts you inside the conversations franchise brand presidents, CMOs, development officers and operators are actually having - about growth, franchisee adoption, marketing strategy, and what it really takes to build a system that scales.
Host Katherine LeBlanc, Fractional CMO and founder of MyPodcastHost, sits down with the executives shaping modern franchising to ask the questions most people dance around. No fluff. No keynote speak. Just real experience from the people running real brands.
If you lead a franchise brand or you're building toward one - this is the show for you. Subscribe and join the conversation.