The Distance

Athena Uslander is the Cyrano de Bergerac of brownies. The company she co-founded in 1983, Silverland Bakery, makes sweet treats that are sold under the names of grocery stores and restaurants across the U.S. and even internationally. Silverland Bakery may not have the consumer name recognition of a Mrs. Fields or Betty Crocker, but Athena Uslander has the sustainable business and entrepreneurial career she always wanted.

Show Notes

Athena Uslander is the Cyrano de Bergerac of brownies. The company she co-founded in 1983, Silverland Bakery, makes sweet treats that are sold under the names of grocery stores and restaurants across the U.S. and even internationally. Silverland Bakery may not have the consumer name recognition of a Mrs. Fields or Betty Crocker, but Athena Uslander has the sustainable business and entrepreneurial career she always wanted.

What is The Distance?

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.