Marketing Agency Power Hour

Core values aren't just internal slogans—they're strategic tools for building strong client relationships and lasting agency success. In this episode, Cal sits down with Evan Zall, Founder and President of Longview Strategies, a strategic communications firm with deep expertise in the industry.

Evan shares how grounding his firm in values like leading the way and embracing lifelong learning has shaped Longview’s culture, client outcomes, and long-term growth. Learn how he navigates complex topics like sustainability and diversity with clarity, and why authenticity is key to standing out in today’s crowded media environment. From managing client relationships to embracing AI and balancing virtual collaboration with in-person connection, Evan offers real-world strategies for staying relevant and resilient in a changing industry.

Whether you’re running a communications firm, building client trust, or redefining your agency's impact, this episode delivers practical insight and inspiration you can apply today.

Takeaways:
  • Lead with core values to shape agency culture and client success
  • Navigate complex, often politicized terms with clarity and purpose
  • Use AI to enhance strategy, not replace it
  • Measure communication efforts by business impact—not vanity metrics
  • Balance virtual efficiency with in-person connection to strengthen relationships
Connect with Evan:
Ways to Tune In:

Creators and Guests

Host
Cal Wilder

What is Marketing Agency Power Hour?

This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.