Creative Business Mindset™

If you’ve ever felt stuck between who you are and who you know you’re meant to be, this episode will shift something in you.
In this unfiltered conversation, I sit down with my coach, my friend, and one of Africa’s most trusted voices in personal and business transformation—Steve Harris. From helping entrepreneurs generate $17 million in six weeks to showing everyday people how to exceed their “perceived impossible,” Steve doesn’t just teach. He activates.
We unpack what it really means to position yourself for premium clients, why your pricing should follow your perception, not the other way around—and the truth about serving everyone (spoiler: you’re not for everybody). Steve breaks down how to own your message, find your people, and stop majoring in the minors.
In this episode, we cover:
  • What does it mean to exceed your perceived impossible
  • Why your positioning drives perception—and perception drives your pricing
  • The three tiers of clients: 90%, 10%, and 1%—and how to speak their language
  • How to build a brand that disqualifies the wrong people so you can attract the right ones
  • Why failing fast is better than procrastinating for perfection
  • And the hard truth: you don’t need everyone, just the right someone
This episode is your wake-up call to stop playing small, start failing forward, and build the brand your legacy deserves.
Connect with Steve Harris:
Instagram: @iamsteveharris
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What is Creative Business Mindset™ ?

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.

I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.

Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real.

We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.

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Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.