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      "title": "Introduction: $1.2M in spend, $31M in new ARR\r",
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    {
      "title": "What Lemlist does and how the company got to $40M ARR\r",
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    {
      "title": "Going from $0 to $500K in paid ads: what triggered the shift\r",
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      "title": "How to execute paid ads well: outsourcing vs. in-house, and scaling by channel\r",
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    {
      "title": "LinkedIn ads creative: why \"on-brand and safe\" was the wrong approach\r",
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      "title": "Mistakes made in paid: Snapchat, Spotify, and channels that didn't work\r",
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      "title": "The micro-influencer playbook: how to find, brief, and measure creators\r",
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      "title": "How influencer content compounds with paid ads and outbound (the Julio story)\r",
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      "title": "Partnerships: why $450K went here and why it's the most underrated B2B channel\r",
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      "title": "AI in marketing: what's overrated (content generation) and what's actually working",
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