Ditching Hourly

(NOTE: this ep was recorded in October 2025, but I didn't get around to publishing it until March 2026. It was WILD listening to the AI portions of the conversation five months later - post OpenClaw.)

Old friend and self-described “workaholic” developer Tim Dietrich joined me on Ditching Hourly to share his journey from FileMaker freelancer to the undisputed SuiteQL expert in the NetSuite ecosystem — a niche so specific that the platform itself became his marketing engine.

We also dig into what happens when AI comes for your platform and how to think about the next wave.

Chapters
  • (00:00) - Introduction
  • (00:53) - Tim's Background
  • (03:02) - Early Career and FileMaker Days
  • (06:08) - Transition to NetSuite
  • (16:02) - SuiteQL and SQL Integration
  • (21:00) - Positioning as SuiteQL Expert
  • (30:03) - Managing Demand and Consulting Opportunities
  • (34:39) - Current Client Work and Scaling Back
  • (36:01) - The Rise of AI in NetSuite
  • (50:27) - Comparing to Other Waves and Platforms
  • (01:05:37) - Exploring Monetization Strategies
  • (01:22:31) - Future Trends and Opportunities

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!



Creators and Guests

Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Tim Dietrich
I build custom apps, portals, and AI tools for businesses running on NetSuite.

What is Ditching Hourly?

For solo professionals who want to make more and work less without hiring.