Activision/Blizzard, Riot Games Encourage Gamers To Play Apart Together

Riot Games' Jeffrey Burrell and Activision/Blizzard's Dan Goldenberg drop by Cause Talk Radio to discuss a new, industry wide intiaitive called #PlayAPartTogether to combat COVID-19.

Show Notes

When the World Health Organization needed to share key messages to contain the spread of COVID-19, it turned to the gaming industry for assistance.

Originally started with 18 game industry leaders, the #PlayApartTogether initiative now includes nearly 60 gaming companies that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19.

In this episode of CTRadio, Megan chats with Dan Goldenberg a VP at Activision Blizard and Jeff Burrell, Head of Social Impact for Riot Games about their company’s activations to help gamers #PlayApartTogether.

Mentioned Links

• Dan Goldenberg on Twitter
• Call of Duty Endowment
• Activision/Blizzard
• Riot Games Social Impact
• League of Legends Subreddit

• (00:00) - Welcome to Cause Talk Radio
• (00:53) - Play Apart Together
• (01:44) - Introducing Jeff Burrell and Dan Goldenberg
• (05:39) - Activations across games
• (11:18) - A history of cause
• (15:02) - Sponsor: Audible
• (15:47) - Precedent
• (17:25) - Community reaction
• (21:28) - Lessons learned

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