The Floral CEO

Episode Summary:
In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to build it without being cocky, and the exact mindset shifts that changed everything for her—and can for you too.
What You’ll Learn:
🌸 Why confidence is a non-negotiable in business (and life)
🌸 The difference between confidence and cockiness
🌸 How to stop shrinking yourself to make others comfortable
🌸 The 3-step framework for building unshakable confidence
🌸 How micro-wins lead to major momentum
🌸 Why “thank you for your patience” is better than apologizing
🌸 Real-life moments where confidence defused client stress and built trust
🌸 Why mindset—not mechanics—is the key to real growth
Key Quote:
"Confidence isn’t cocky—it’s clarity. It’s knowing you deserve your dream life and showing up for it, fully and unapologetically."
Power Prompts for Listeners:
💥 What are you unapologetically confident about today?
💥 What affirmation can you record and listen to daily to rewire your mindset?
Mentioned in This Episode:
  • Floral CEO Mastermind – the support, accountability, and strategy you need to level up
  • Jen’s go-to affirmations for stepping into confidence
  • Encouragement to DM Jen on Instagram and share your confidence declaration! @‌thefloralhustle

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com