For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we're finally seeing the technology being used in creative and innovative ways.
During this episode of Retail Remix, our host Alicia Esposito speaks with Neil Redding, Head of Product at Auki Labs, about how AR can drive the entire customer experience, from discovery to conversation. Neil also shares how his company is fueling AR innovation by helping people, technology and AI interact in physical spaces to drive the future of shopping. Listen in to learn:
- Where the industry currently embraces AR and how other unique companies are experimenting with AR in their shopping experiences;
- What needs to happen to bring digital information and data into stores successfully; and
- How Auki Labs is helping retailers think more creatively and innovatively in leveraging AR in stores.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.