Manolo Blahnik is one of the world’s most influential footwear and accessories designers. His shoes are known for their elegance, craftsmanship, and being a favorite of Carrie Bradshaw in Sex and the City. Scott Kerr sits down with Kristina Blahnik, CEO of Manolo Blahnik and the eponymous designer's niece, to discuss how she's been growing the brand globally while keeping the magic and artistry of the family-led business alive. Kristina talks about how her architecture training shapes how she works as CEO, how being independent keeps the company on a craftsmanship-first growth path, why the company leaned hard into a DTC strategy, and how the brand is protecting it's "insider" aura with younger customers. Plus: Why its virtual archive is protecting and extending Manolo Blahnik’s legacy
Featuring: Kristina Blahnik, CEO of Manolo Blahnik (manoloblahnik.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting (silvertoneconsulting.com)
About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Stay connected: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com