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Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign 'Nothing official about it'.
That was challenger marketing at its best!
This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.
* Bobby Pawar – Chairman, Havas Group
* Lloyd Mathias – Angel Investor and Business Strategist
* Subhash Kamath – Chief Executive Officer, BBH & Publicis Worldwide, India. Chairman, ASCI
* Shankar Prasad – Founder, Plum Goodness
Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.
That was challenger marketing at its best!
This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.
Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. In this show you will learn how marketing will help you to - win business - acquire new consumers - grow the brand - build defensibility - command higher pricing power. Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.