Storytelling is a crucial part of growing a brand…
In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts.
Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into category leaders.
She’ll cover:
- Why PR storytelling has become more personal
- Storytelling approaches for different stages of a company
- How to measure impact
- And more
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