21: Marketing During The Coronavirus Crisis

What should you do with your marketing and sales approach during this crazy time? Obviously, the status quo won't work. And even more obvious - we can't just hide.

Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down the road?"
"NO."

In this episode we go over 4 strategies for marketing during the Coronavirus Crisis.

Show Notes

We have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through.

Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down the road?"

I had to really think about that at first because, like you, I didn't know. But it's really clear now that we do have a very solid and stable answer.

"NO."

4 STRATEGIES FOR MARKETING DURING THE CORONAVIRUS

To start today, I'm going to give you four strategies to continue marketing through the Coronavirus crisis. And, hopefully, they help you understand what it is you can be doing, how you can pivot, and how to make things happen for your brand.

What is The Web Canopy Studio Show?

Everyone wants to grow their business, but not everyone has the time or patience to learn all the ins and outs of marketing, sales enablement, and making the most out of a CRM such as HubSpot. Join the Web Canopy Studio team, a HubSpot Diamond Partner Agency, as they chat about various topics all designed to help you grow your B2B business.