On Marketing

// WATCH //
▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //
Marketers need sales. 
 
We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound).

And it’s so much more than simply cold email. It’s a different way to approach it.

“Outbound B2B systems that target by PAIN, not persona.” I love his intense focus on customer pain.

This is a direct and contrarian conversation you don’t want to miss.

Jordan explores:
– Marketing to the pain and not the persona
– The importance of saying no to the wrong markets
– Why you need ANTI personas

Who's this episode for?
(1) B2B marketers and founders
(2) Marketers who want to understand how to speak to pain

// GUEST LINKS //
– Jordan Crawford’s LinkedIn

// CONNECT //
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💻 Learn more about who I am and what I do

// Disclaimer // 
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!