Women in Product Marketing | Hubspot’s VP of Product & Solutions Marketing, Vidya Drego on Product Marketing Career Path

“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego

In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break into the industry. You’ll also hear Vidya advocate for the benefit of becoming confident in owning your area and strengths, and how that confidence plays into being a full stack product marketer. Being willing to learn, staying curious, and solving hard problems are all key components in driving your career.

Check out Vidya's AMAs on Sharebird.
Connect with Vidya on LinkedIn.

Questions covered in this interview:

1. What are some good resources to practice for PMM interview questions and case studies?
2. Do you recommend product marketers focus on being great at one specific niche (skill, industry, etc.) or try to be more of a generalist.
3. What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.