{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Melton\r",
      "startTime": 0,
      "endTime": 426.21
    },
    {
      "title": "– The evolution of marketing from demand gen to category creation\r",
      "startTime": 426.21,
      "endTime": 615.21
    },
    {
      "title": "– The balance between data-driven marketing and brand-building\r",
      "startTime": 615.21,
      "endTime": 709.21
    },
    {
      "title": "– Why attribution alone won’t make your company “hot”\r",
      "startTime": 709.21,
      "endTime": 742.21
    },
    {
      "title": "– The importance of category leadership and market perception\r",
      "startTime": 742.21,
      "endTime": 874.21
    },
    {
      "title": "– How 1Password is shifting from password management to Extended Access Management (XAM)\r",
      "startTime": 874.21,
      "endTime": 1018.21
    },
    {
      "title": "– How COVID changed the cybersecurity landscape\r",
      "startTime": 1018.21,
      "endTime": 1151.21
    },
    {
      "title": "– Why legacy security tools aren’t enough for modern businesses\r",
      "startTime": 1151.21,
      "endTime": 1301.21
    },
    {
      "title": "– The role of category creation in defining 1Password’s future\r",
      "startTime": 1301.21,
      "endTime": 1376.21
    },
    {
      "title": "– Naming and positioning a new category (Extended Access Management)\r",
      "startTime": 1376.21,
      "endTime": 1475.21
    },
    {
      "title": "– The risks and rewards of category creation vs. competing in an existing space\r",
      "startTime": 1475.21,
      "endTime": 1599.21
    },
    {
      "title": "– Why CISOs are hesitant to be early adopters—and how to shift buyer perception\r",
      "startTime": 1599.21,
      "endTime": 1765.88
    },
    {
      "title": "– The strategy behind creating demand for a new category\r",
      "startTime": 1765.88,
      "endTime": 1882.88
    },
    {
      "title": "– Lightning strike moments and big brand plays for category awareness\r",
      "startTime": 1882.88,
      "endTime": 2041.88
    },
    {
      "title": "– Structuring a marketing team to support both enterprise and self-service growth\r",
      "startTime": 2041.88,
      "endTime": 2275.88
    },
    {
      "title": "– Balancing B2B and consumer marketing\r",
      "startTime": 2275.88,
      "endTime": 2480.88
    },
    {
      "title": "– Why 1Password invested in sports sponsorships\r",
      "startTime": 2480.88,
      "endTime": 2657.88
    },
    {
      "title": "– The power of emotional marketing and brand trust in enterprise sales\r",
      "startTime": 2657.88,
      "endTime": 2824.88
    },
    {
      "title": "– Thought leadership and analyst relations in shaping a category\r",
      "startTime": 2824.88,
      "endTime": 2906.88
    },
    {
      "title": "– Final takeaways",
      "startTime": 2906.88,
      "endTime": 3025.22
    }
  ]
}