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Victoria: Welcome to The Chemical Show,
the podcast where chemical means business.

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I'm your host, Victoria Meyer,
bringing you stories and insights

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from leaders, driving innovation and
growth across the chemical industry.

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Each week, we explore key trends,
real world challenges, and the

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strategies that make an impact.

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Let's get started.

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Today, I'm speaking with Peter
Huntsman, who is the CEO of Huntsman

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Corporation,  here at the Marsh North
American Energy and Power Symposium.

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And Peter just gave a very lively
keynote,  which brought some

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contrary views, but also some
necessary views into the industry.

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So I'm really looking forward to
this conversation,  and one that I've

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been hoping to have for a long time.

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So, Peter, thank you for
joining me on The Chemical Show.

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Peter: It's my pleasure.

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Thank you very much for having me.

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Victoria: Thank you So just give me
a little brief overview to you and

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to Huntsman Corporation for those
that may or may not be aware of it.

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Peter: Well, the business was
obviously started by my father.

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And we actually

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started as a plastics packaging business.

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My father said that,  starting in
the early 1980s that,  getting into

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the plastic side of the packaging,
the plastics manufacturing, that's

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where the money was going to be made.

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I'm not sure that was
necessarily,  has been proven to

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Victoria: What was like it
was styrofoam clamshells.

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Am I right about

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Peter: Well, yes, he originally
started with eight cartons.

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My father originally started when
they were first married, selling eggs.

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Uh, he had an uncle that,  that he worked
with, uh, gathered up all the eggs from

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the local farmers around Los Angeles.

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They bring them in, they had a
huge amount, number of these eggs,

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that were breaking on the way.

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They couldn't be transported and so forth.

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And so they started a
joint venture between

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Do

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Chemical, D O, and Olson Brothers,
uh, which is  my father's

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uncle's, uh, Olson Brothers.

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Dow and Olson together was, was Dolco.

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D.

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O.

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L.

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C.

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O.

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And that was the name of the first
one of the very first packaging

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businesses that had styrofoam a cartons.

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And from there,  that's
the barriers to entry.

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Getting into plastic packaging
is not all that high.

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They originally then they went into
build soup bowls out of plastics.

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That didn't sell very well.

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And so they melded the sides and
they made a clam shell out of it.

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And originally they tried
to sell those to Avon.

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As women, at the end of the day, would
come home, this is what the advertising

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Victoria: trying to sell to them.

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Yeah, yeah, yeah.

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Absolutely.

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No, it's

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Peter: As women come home, they want
to put their earrings and they want

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to take all their jewelry off and
put it in some place convenient.

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So, we'll put it in this clamshell.

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Now that didn't sell very well,

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Victoria: surprise me that,
that didn't, that didn't sell

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Peter: off.

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And eventually, they went to McDonald's,
McDonald's said that was a terrible

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idea, we'll never put a burger in that.

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So they went to Burger King, Burger

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King put their worst selling ham
and cheese sandwich out of Miami.

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Into this, and they found that it was,
able to keep the warmth of the burger.

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They could pre produce and
therefore have a fresher burger.

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And, most importantly, the, the
material that these were made out

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of was 100 percent recyclable.

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So all the environmental groups loved it.

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It's better than that waxy paper
that can't be recycled and so forth.

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And then McDonald's came and said,
Why don't you bring this to us?

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And then eventually we went from
packaging into the plastics production.

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Right,

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Victoria: And then acquired
many, many other companies and

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then shifted and transformed.

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Peter: 50.

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So I, I like to think of the arc
of the companies very similar to

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the arc of the chemical industry.

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We started in grades of plastics
that made clamshell containers for

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hamburgers and today every Boeing 787

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flying will have about 20 tons of Huntsman
or Huntsman related materials per plane.

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So That's kind of what the
chemical industry has done.

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We've gone from cheap packaging
all the way to where you cannot

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build,  an airplane today without our
materials, uh, space travel,  EVs,

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renewable energy, all of this is
made possible through our industry.

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That's

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Victoria: awesome.

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And it's so cool.

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So, and that's a great segue.

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So, you know, you're talking
today about the role of chemicals

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in, um, maybe energy transition,
but  in a carbon economy, right?

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So I know you said quite vehemently,
there is no such thing as carbon

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neutrality, um, but we can be
smart with our carbon, right?

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So why is this so critical?

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What is critical about chemicals today?

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Well, I,

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Peter: I'm always just a bit bemused in
that the, most of the policy makers are

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looking to get away from hydrocarbons.

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Victoria: hydrocarbons.

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Peter: Chemical industry, think about
this, there's very few products we produce

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today that we were making 10 years ago.

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Paper can't say that, steel can't
say that, most manufacturing

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processes can't say that.

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Timber industry, so what we make
today in the chemical industry, we

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replace, we're continuously coming out.

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Think of a, of something as
simple as a bottle of water.

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You know, the plastic
containers can't hold water.

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Now those things are so thin, you
get it in your hand and you're afraid

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that it's just going to come apart.

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That's how thin it is.

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That's, we've, we've, we're
saving hydrocarbons, we're saving

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money,  we have efficiencies.

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I don't know of another industry that
manufactures, now I know tech and, and

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chips,  I'm moving that to one side here,
but when I think, if you could see the

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sort of, of manufacturing proficiency in
the steel, cement, wood, energy industry

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that you've seen in the chemical industry.

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That's what's so phenomenal about
this industry is we are the solution.

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Victoria: Yeah, absolutely.

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And as you point out, so many of the
products that are being used readily

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today were not around a decade ago

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Peter: and they won't be
here 10 years from now.

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We'll have something better.

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Victoria: and all the things that from
a consumer perspective, we've grown

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accustomed to, whether it be phones,
whether it be, you know, these microphones

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that we're using today, whatever are

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foundationally part of the
chemical industry, right?

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There's so many critical components
that go into it that, you know,

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frankly, the majority of the world
doesn't really recognize, but you and I

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recognize that, which is a good thing.

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So one of the things you've
talked about is,  Just some of the

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challenges and hurdles in getting
these new products approved, right?

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So there's so many of the
innovations that are taking place.

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We know that we need these innovations
to support our future economies,

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whether it be EVs, whether it be
airplanes and aerospace and the

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new technologies that we want.

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And yet, it seems like it's really a
challenge, Maybe we can design them,

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but to get them approved for use.

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Can you talk about that a little bit?

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Peter: Well, the EPA today has 90
days by law, and that was the Frank

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Lautenberg Act, that they have 90 days.

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It's a bipartisan bill that was passed,
uh, what was it, seven or eight years ago.

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And it was supposed to reform
how you regulate chemicals

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and at the same time how

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you approve chemicals.

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I've been a chief executive
officer for over 20 years.

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I rarely have ever heard
CEOs complain about.

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The over regulation of our
industry as much as the regulations

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that just don't make sense.

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And so when you're trying to
regulate something, and you've

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got 90 days to regulate it.

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We've got some products in the United
States right now that have been on

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that wait list now two or three years.

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And so I go to China.

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And I can probably get not only the
approval virtually within a matter

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of weeks, but I probably get some
subsidies from the government to

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build a new process, new technologies.

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I mean, they incentivize you to
bring new technologies over there

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for a whole host of reasons, right?

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And we're sitting over here thinking,
well, if you really want to get beyond

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forever chemicals, you really want to
get beyond perhaps some of the more toxic

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products that were made decades ago.

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We're constantly innovating, but if you
don't have the means and the ability

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to get that approved quickly and
efficiently, and maybe even incentivized

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to replace those sorts of things,
maybe we, we get the front of the line.

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If you have something that's
going to be replacing yesterday's,

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state of the art chemistry.

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And so.

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As we look at this, it just seems
today that the EPA seems to be more

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interested in buying electric buses that
don't work for school districts than

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they are getting the next generation
of cleaner, more efficient, more

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effective, chemistries in building
blocks approved and into the market.

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Victoria: Yeah, I would agree with that.

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And, and I know, um, I recently was
at HCPA,  the household and consumer

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products association meeting.

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And there was a lot of conversation
there about concerns about the new

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administration coming in and what it
means for the EPA opportunities, obviously

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with, as we get into a new administration,
which we're just, you know, days away

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from, how do you see this and how
do you and other CEOs like yourself.

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Influence this influence the
opportunity for a more effective E.

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P.

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A.

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How do you look at these changes
that are afoot in Washington?

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Peter: I'm not sure that there's
a lot of immediate impact on that.

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I, and I say that because when
we build a chemical plant, you're

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building a plant that's going to be
around for at least 30 or 40 years.

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So you're making an investment today,
and you're really saying where are

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we going to be 20, 30 years from now.

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Because that's when the plant's
probably going to be totally sold out.

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It's, it's going to take a
couple of years to permit.

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If you and I decided today that we're
going to go out and build a billion

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dollar ethylene plant or anything,
you're probably looking at two or

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three years to be able to permit.

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To be able to, to engineer it another two
or three years to be able to build it.

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And so we're, so you're looking
at five, six, seven years.

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There's a product like MDI polyurethanes.

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You're probably getting
closer to a decade.

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So we're, we're going to
make a billion dollars today.

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We're going to make, make that decision
today for a plant that wouldn't

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even be running for almost a decade.

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And then it's going to
run for another 30 years

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after that.

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So I've got to be able to look today and
say, well, I'm building this facility.

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I need to be able to look
40 years down the road.

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Victoria: the road.

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So how do you handle that?

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Cause that's, cause there's a certain
amount of regulatory uncertainty.

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So there's always the business
uncertainty, you know,  in

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terms of the markets there.

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Is it the right product,
right place, right markets?

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Is it profitable?

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But then you add this
regulatory risk onto it.

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Which is a risk.

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Not just in the U.

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S.

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In Europe else, you know, frankly,
probably around the globe, different

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regions, different, different places.

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But how do you assess that risk and
incorporate that into those decisions?

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Peter: It's a real challenge.

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I wish I could say that
there's an easy answer to this.

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One of the questions that was asked,
um, you may have heard earlier was,

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somebody got up and said that, that free
enterprise and democracies were the enemy

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because they're both short term oriented.

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They're the enemy of the solutions
of what we need to change

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climate issues and so forth.

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Well I take just the
opposite approach to that.

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I think government has been
one of the most ruinous.

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So if I look back at the United States,
Huntsman, we've invested hundreds of

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millions of dollars in the production when
the Clean Water Act came out in the 1990s.

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Remember when we had to have MTBE?

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It was mandated you had to have
and oxygenate your gasoline.

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Our industry spent billions
and billions of dollars.

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Exxon, Huntsman, Lyondell.

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Great companies spent billions
of dollars building these

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facilities within a few years.

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It not only was it no longer mandated,
but it wasn't even permitted because

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of, of legal liabilities and so forth.

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So I can go through,

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line and scripture of the government
mandates that have come out, whether

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it's on aerosol usage or whether it's
on hydrocarbons, whether you, you

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know, and the amount of money that
goes directly from the government.

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Thank you.

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Into NGOs pockets that are
fighting  the chemical industry.

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People like Mayor Bloomberg, who's
spending hundreds of millions

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of dollars of his own money
to get beyond petrochemicals.

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This is a guy that has multiple
private jets, multiple homes around.

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He's gotta be a huge
customer of ours, I mean,

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of all the products and everything.

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And

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he's spending all this money to
try to ban the, the solutions

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to what we have in society.

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I, I,

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Victoria: I know it's really ironic.

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It's ironic.

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And I think it's a function of the fact
that people don't actually understand,

00:11:46.943 --> 00:11:50.283
how things are built, where products
come from, what it might be right.

00:11:50.283 --> 00:11:52.303
There's just this sheer
lack of understanding.

00:11:52.913 --> 00:11:55.463
And maybe it's a bit of it's
somebody else's problem.

00:11:55.473 --> 00:11:59.653
Or if I just make a bold statement,
it's all going to magically fix itself.

00:12:00.523 --> 00:12:01.983
It's a conundrum for sure.

00:12:02.213 --> 00:12:05.923
Peter: It, it is, and I, I
have an opportunity to speak,

00:12:06.028 --> 00:12:07.448
usually every other month or so

00:12:07.708 --> 00:12:08.708
at a university.

00:12:08.708 --> 00:12:11.718
And invariably I'll get a student that
will stand up and say, I want you to

00:12:11.718 --> 00:12:15.608
know I'm opposed to the chemical industry
and I'm boycotting your industry.

00:12:15.948 --> 00:12:17.728
And I'll look at him and
I'll say, what do you mean?

00:12:17.728 --> 00:12:18.538
You're boycotting it.

00:12:18.538 --> 00:12:19.448
I don't know.

00:12:19.458 --> 00:12:20.138
How do you do that?

00:12:20.418 --> 00:12:22.378
Why don't use plastic bags anymore?

00:12:22.378 --> 00:12:24.178
I don't, I've got a canvas bag.

00:12:25.068 --> 00:12:25.588
Okay.

00:12:25.628 --> 00:12:27.588
Well, you know, we
haven't produced plastic

00:12:28.118 --> 00:12:28.368
for

00:12:28.838 --> 00:12:31.438
either the bag or the plastics
go into the bag for decades,

00:12:31.778 --> 00:12:33.338
but you're wearing our product.

00:12:33.338 --> 00:12:34.218
You're eating our product.

00:12:34.218 --> 00:12:35.288
Your anxiety medicine.

00:12:35.288 --> 00:12:36.808
You're probably taking is our product.

00:12:36.808 --> 00:12:38.858
Your eyeglasses, your
computer, your skateboard.

00:12:38.858 --> 00:12:40.728
You've got their clothes,
shoes, everything.

00:12:40.728 --> 00:12:42.808
You have the air conditioning
coming in everything in this.

00:12:43.268 --> 00:12:46.568
And you know, when people, you
said earlier, maybe they've just

00:12:46.588 --> 00:12:48.188
forgotten how things are made.

00:12:48.628 --> 00:12:53.798
There seems we were so detached from,
um, It used to be the majority of our

00:12:53.798 --> 00:12:55.718
population was just in agriculture.

00:12:55.718 --> 00:12:57.698
Now it's less than 5%.

00:12:57.868 --> 00:12:59.758
It's actually in the production of food

00:12:59.998 --> 00:13:01.108
that feeds the world.

00:13:01.248 --> 00:13:03.068
Victoria: Or even
manufacturing overall, right?

00:13:03.068 --> 00:13:06.608
Because you think about how efficient
our manufacturing processes are.

00:13:07.218 --> 00:13:09.878
Many people are not in
manufacturing anymore.

00:13:09.888 --> 00:13:11.638
They're just in consumption.

00:13:11.639 --> 00:13:12.200
That's right.

00:13:12.200 --> 00:13:12.481
Yeah.

00:13:12.481 --> 00:13:12.762
You

00:13:12.968 --> 00:13:15.608
Peter: mean, look how much of
our GDP today is around, you

00:13:15.608 --> 00:13:16.808
know, the financial services.

00:13:16.808 --> 00:13:19.008
We're just basically
moving money around, right?

00:13:19.248 --> 00:13:20.318
A lot of what tech is.

00:13:20.358 --> 00:13:21.858
Apple does not build.

00:13:22.443 --> 00:13:23.293
This phone, right?

00:13:23.293 --> 00:13:24.593
They license it to be built.

00:13:24.603 --> 00:13:26.123
They have a third party that builds it.

00:13:26.123 --> 00:13:28.023
But Apple themselves, they
don't build this phone.

00:13:28.033 --> 00:13:31.683
They own the technology when you
download apps, they make money.

00:13:32.003 --> 00:13:35.723
It's a brilliant business model they
have, but they're not making the phones.

00:13:36.073 --> 00:13:38.273
These companies that we think
even manufactured today.

00:13:38.283 --> 00:13:39.073
Most of them don't,

00:13:39.203 --> 00:13:40.503
and they'll sub it out to somebody

00:13:40.503 --> 00:13:40.833
else.

00:13:41.243 --> 00:13:41.613
Victoria: right, right.

00:13:41.813 --> 00:13:44.193
So you talked a little
bit about Europe today.

00:13:44.243 --> 00:13:46.613
And, frankly, it's a
European problem, right?

00:13:46.613 --> 00:13:50.203
And I know that you've addressed
the fact that, uh, as we Look

00:13:50.203 --> 00:13:51.463
at what's going on in Europe.

00:13:51.463 --> 00:13:57.423
Europe seems to be anti manufacturing,
whether it's intentional or it's the

00:13:57.823 --> 00:14:00.403
the function of misguided policies.

00:14:00.813 --> 00:14:03.263
Can you just talk a little bit
more about what you see going on

00:14:03.263 --> 00:14:07.093
there and how are you and Huntsman
approaching business in Europe today?

00:14:07.813 --> 00:14:10.163
Peter: Well, unfortunately,
we're approaching it and that

00:14:10.163 --> 00:14:13.983
we have been cutting costs now
for the last, really since about

00:14:13.993 --> 00:14:15.523
2021.

00:14:15.933 --> 00:14:17.743
Uh, you start to see record high.

00:14:17.773 --> 00:14:21.313
This is the year before
Putin invaded Russia.

00:14:21.343 --> 00:14:25.123
This is, remember when all those
really smart people went to Glasgow

00:14:25.123 --> 00:14:26.813
at one of the environmental summits

00:14:26.868 --> 00:14:27.858
Victoria: Yeah, yeah, yeah.

00:14:28.458 --> 00:14:28.758
Yeah.

00:14:28.768 --> 00:14:28.838
It was

00:14:28.843 --> 00:14:30.393
Peter: during that summer, right?

00:14:30.393 --> 00:14:33.613
That you started to see,  a
high pressure goes over Europe.

00:14:33.933 --> 00:14:36.493
There's not enough wind to
produce the electricity.

00:14:36.493 --> 00:14:37.663
They start burning gas.

00:14:38.073 --> 00:14:43.513
It's going into the next winter's storage
and electrical prices this summer before

00:14:43.513 --> 00:14:46.213
the invasion go to historical high prices.

00:14:46.693 --> 00:14:47.023
Okay.

00:14:47.123 --> 00:14:50.113
So I'm not a fan of Vladimir Putin.

00:14:50.433 --> 00:14:52.293
I despise what he's done in Ukraine.

00:14:52.373 --> 00:14:55.023
I'm not saying that that
has had zero impact.

00:14:55.323 --> 00:14:58.253
What I'm saying is that much
of where we are in Europe is

00:14:58.253 --> 00:15:00.093
a problem of their own making.

00:15:00.453 --> 00:15:04.013
And what they have done is simply
put is that they have legislated.

00:15:04.328 --> 00:15:08.828
And set targets with no real
achievable way to get there.

00:15:09.148 --> 00:15:10.398
Now, aspirational

00:15:10.438 --> 00:15:14.298
targets are fine, but when you
start telling people, this is

00:15:14.298 --> 00:15:15.638
going to cost you your jobs.

00:15:15.638 --> 00:15:18.108
You start telling people to
shut down your facilities.

00:15:18.108 --> 00:15:21.128
You start getting to a point where
hundreds of thousands of people, look

00:15:21.128 --> 00:15:25.148
what's taking place in the automotive
sector and so forth today, Europe

00:15:25.448 --> 00:15:30.798
does not stand a prayer, the chance of
competing against the Chinese with EVs.

00:15:31.053 --> 00:15:32.363
Victoria: you think it's fixable?

00:15:32.883 --> 00:15:35.173
Is the European situation fixable

00:15:35.283 --> 00:15:38.233
Peter: not at the present time,  I've
talked to government leaders there.

00:15:38.233 --> 00:15:41.703
I've asked them if, if tomorrow
somebody came out today and just

00:15:41.723 --> 00:15:46.453
prove the science incorrect with,
with climate, would you change

00:15:46.703 --> 00:15:48.613
most of them said, no, we wouldn't.

00:15:48.633 --> 00:15:49.263
This is a way

00:15:49.263 --> 00:15:50.043
of life for us.

00:15:50.103 --> 00:15:51.343
This is where we want to be.

00:15:51.343 --> 00:15:54.883
This is our, our reason
for, for existence.

00:15:54.983 --> 00:15:58.758
And Which always just astounds me,
because I'm not sure, if it's not

00:15:58.968 --> 00:16:01.138
climate driven, why are you doing this?

00:16:01.285 --> 00:16:05.545
Victoria: I, I do feel bad for, uh,
For all the employees that are no

00:16:05.545 --> 00:16:10.475
longer have jobs because manufacturing
sites have shut down for the, you

00:16:10.475 --> 00:16:14.595
use the analogy of what it costs to
take a shower  in Germany and the UK.

00:16:14.625 --> 00:16:19.565
It's hard to be a, you know, a
citizen there in some respects.

00:16:20.025 --> 00:16:22.415
Um, in many respects, it's great.

00:16:22.435 --> 00:16:23.405
I love, I love Europe.

00:16:23.405 --> 00:16:24.225
I love to visit Europe,

00:16:24.326 --> 00:16:24.580
Peter: of

00:16:24.585 --> 00:16:25.995
Victoria: Wonderful place, but lived there

00:16:25.995 --> 00:16:27.625
Peter: 8 years of my put
a bunch of my kids through

00:16:27.655 --> 00:16:29.620
Victoria: Yeah, but Through

00:16:29.685 --> 00:16:31.505
Peter: European school
system and so forth.

00:16:32.260 --> 00:16:34.240
Victoria: But the industrial
policies today are

00:16:34.490 --> 00:16:35.090
Peter: it's terrible.

00:16:35.150 --> 00:16:39.960
The energy policies that filter into
the industrial policies and what you're

00:16:39.960 --> 00:16:45.120
going to see is just this massive
dislocation, relocation of manufacturing.

00:16:45.120 --> 00:16:49.310
Eventually where the chemicals go, where
steel, chemical and energy goes, that's

00:16:49.310 --> 00:16:50.780
where manufacturing has got to follow.

00:16:51.200 --> 00:16:54.830
And it's, and when I say manufacturing,
I go all the way down, you know,

00:16:54.840 --> 00:16:59.070
where are the Apples, the Googles,
the NVIDIA is in Europe today.

00:16:59.245 --> 00:16:59.535
Victoria: Yeah.

00:17:00.355 --> 00:17:03.895
Peter: They're not there and the sad
thing is with AI coming on you've got

00:17:03.895 --> 00:17:07.345
plenty of smart people in Europe You
got a great education system that is

00:17:07.345 --> 00:17:12.515
there I'm not criticizing that but AI
is going to exist because of data data

00:17:12.515 --> 00:17:18.175
is going to exist because of Power
because of  the electrons that generate

00:17:18.175 --> 00:17:22.695
the data That's going to exist because
you have competitive raw materials for

00:17:22.695 --> 00:17:26.095
energy and so you're gonna see massive
data centers You're seeing it today.

00:17:26.095 --> 00:17:27.135
This isn't a projection

00:17:27.510 --> 00:17:28.270
In China,

00:17:28.500 --> 00:17:28.980
coal.

00:17:29.540 --> 00:17:31.120
In the Middle East, oil.

00:17:31.240 --> 00:17:31.870
And in the U.

00:17:31.870 --> 00:17:32.210
S.,

00:17:32.340 --> 00:17:32.920
gas.

00:17:33.240 --> 00:17:34.100
Not nuclear.

00:17:34.210 --> 00:17:35.220
I mean, I hope eventually it

00:17:35.310 --> 00:17:35.940
Victoria: I hope get there.

00:17:36.050 --> 00:17:37.120
Peter: Not nuclear.

00:17:37.190 --> 00:17:39.110
You cannot run a data center on wind.

00:17:39.300 --> 00:17:41.530
It can be part of your portfolio, yes.

00:17:41.810 --> 00:17:44.060
But it's not going to
be exclusively on wind.

00:17:44.465 --> 00:17:45.270
Victoria: wind.

00:17:45.270 --> 00:17:45.410
And

00:17:45.410 --> 00:17:48.140
Peter: as you think about this,
the whole next generation of A.

00:17:48.140 --> 00:17:48.510
I.

00:17:48.920 --> 00:17:50.830
is going to be coming
from those three regions.

00:17:50.900 --> 00:17:53.000
Now, not exclusive to those three regions.

00:17:53.000 --> 00:17:55.130
There's going to be isolated
incidences, I get it.

00:17:55.540 --> 00:17:58.900
But the vast majority of AI is
going to be coming from China.

00:17:58.950 --> 00:18:00.070
It's going to come from the Middle East.

00:18:00.140 --> 00:18:02.090
And it's going to be coming from
the data centers that are built

00:18:02.160 --> 00:18:04.020
in there and in the United States.

00:18:04.130 --> 00:18:08.280
And so it's not just a question of where
you want to produce your steel or where

00:18:08.280 --> 00:18:09.810
you want to produce  your automobiles.

00:18:09.810 --> 00:18:15.120
It's also the next generation of, of
information, technology, of, of medical

00:18:15.120 --> 00:18:17.050
science, of, of space and so forth.

00:18:17.585 --> 00:18:19.485
That's what Europe is
missing out on today.

00:18:19.825 --> 00:18:21.755
What should be built
today is not going to be

00:18:21.765 --> 00:18:25.985
Victoria: Yeah, and it gets back to your
earlier comment on free enterprise, right?

00:18:25.995 --> 00:18:31.115
So free enterprise, innovation and
rewarding that innovation and the

00:18:31.445 --> 00:18:37.055
problem solving the opportunities
that we're seeing and that with the

00:18:37.225 --> 00:18:42.085
less regulation or maybe appropriate
regulation, we enable that to happen.

00:18:42.270 --> 00:18:42.905
Peter: happen.

00:18:42.985 --> 00:18:43.265
Yeah,

00:18:43.515 --> 00:18:45.345
it's, Yeah, they've got
to go hand in glove.

00:18:45.365 --> 00:18:45.845
That's what I say.

00:18:46.505 --> 00:18:47.895
I'm not opposed to regulation.

00:18:47.895 --> 00:18:48.035
I'm

00:18:48.055 --> 00:18:49.465
Victoria: Yeah, no.

00:18:49.535 --> 00:18:50.235
Industry needs it.

00:18:50.315 --> 00:18:50.695
Yes.

00:18:51.545 --> 00:18:52.085
Peter: I'm just

00:18:52.085 --> 00:18:55.005
opposed to when it becomes non
science and when it becomes

00:18:55.005 --> 00:18:56.365
too emotional or political.

00:18:56.485 --> 00:18:57.715
And both sides of the aisle

00:18:57.820 --> 00:18:58.150
Victoria: Yeah.

00:18:58.450 --> 00:19:00.680
Let's talk a little bit about
business transformation, because you

00:19:00.680 --> 00:19:03.630
referenced the fact that, you know,
you guys are fundamentally, Huntsman

00:19:03.630 --> 00:19:06.640
is fundamentally pulling away in
many ways from Europe  because of the

00:19:06.640 --> 00:19:08.310
business environment makes it difficult.

00:19:08.990 --> 00:19:14.446
As a company, dramatically different
company today than you were 20 years ago.

00:19:14.446 --> 00:19:14.841
Yeah.

00:19:15.026 --> 00:19:18.124
Growing businesses, selling
businesses, changing businesses.

00:19:18.884 --> 00:19:22.384
What have you found to be really
successful in helping to align

00:19:22.384 --> 00:19:28.314
your organization, align your, your
customers through these transformations

00:19:28.314 --> 00:19:29.654
that you've led the company through?

00:19:30.319 --> 00:19:33.119
Peter: Well, I think you've got to,
first of all, you've got to come into

00:19:33.119 --> 00:19:36.039
work every morning and you've got
to be ready to take your portfolio.

00:19:36.479 --> 00:19:37.389
And I don't

00:19:37.389 --> 00:19:40.149
like to use the phrase blow it up
because in the chemical industry

00:19:40.149 --> 00:19:41.649
that has really bad connotations.

00:19:41.649 --> 00:19:41.819
But,

00:19:42.139 --> 00:19:45.119
but you've got to be ready
and willing to take it apart.

00:19:45.579 --> 00:19:48.719
If Huntsman were the same
company today that it was just

00:19:48.719 --> 00:19:50.289
10 years ago, we'd be bankrupt.

00:19:50.289 --> 00:19:51.589
And I don't say that lightly.

00:19:51.729 --> 00:19:56.469
I mean, you know, since that time, the
last 15 years, we have, we've shrunk the

00:19:56.469 --> 00:20:00.419
size of our company by about 40 percent
and we have a much stronger balance sheet.

00:20:00.699 --> 00:20:03.959
We have more product innovation that's
taking place today than ever before.

00:20:04.299 --> 00:20:05.179
We got out of all the polystyrene and

00:20:05.179 --> 00:20:06.909
styrenics.

00:20:07.189 --> 00:20:09.319
We got out of polyethylene, polypropylene.

00:20:09.319 --> 00:20:12.379
We used to be one of the top five
producers in North America on that.

00:20:12.389 --> 00:20:16.259
All of the olefins, aromatics,
TIO2, our intermediates business,

00:20:16.259 --> 00:20:20.359
surfactants business, our textile
businesses, we've sold all of

00:20:20.359 --> 00:20:21.359
Victoria: That's dramatic.

00:20:21.379 --> 00:20:25.339
Peter: down and we've expanded in
aerospace, adhesions and so forth.

00:20:25.679 --> 00:20:27.779
And we're going to continue to do that,

00:20:27.879 --> 00:20:31.539
Shareholders may ask, are we
content with the portfolio is today?

00:20:31.559 --> 00:20:32.309
No, of course not.

00:20:32.639 --> 00:20:34.659
We've got to continue to, to rip it apart.

00:20:34.659 --> 00:20:37.649
We've got to continue to, to find
opportunities now at the bottom

00:20:37.649 --> 00:20:39.059
of a cycle where we are today.

00:20:39.059 --> 00:20:41.339
It's rather difficult to say that, but.

00:20:41.339 --> 00:20:45.949
The time to sell and transform your
assets or when you're you're just coming

00:20:45.949 --> 00:20:50.379
out of that trough, which I think  we're
just about there, and I think that

00:20:50.409 --> 00:20:51.919
there's a lot more transformation.

00:20:51.919 --> 00:20:55.029
We're gonna look a lot more
like our epoxies, adhesion,

00:20:55.059 --> 00:20:56.639
aerospace, even in Europe.

00:20:56.649 --> 00:20:59.459
Those are those are good
businesses today, right?

00:20:59.529 --> 00:21:03.459
Energy conservation, and we're gonna
look a lot less like commodity M.

00:21:03.459 --> 00:21:03.679
D.

00:21:03.679 --> 00:21:03.919
I.

00:21:03.919 --> 00:21:06.489
And commodity urethane
products and so forth.

00:21:06.599 --> 00:21:06.859
Victoria: Yeah.

00:21:07.169 --> 00:21:07.419
Yeah.

00:21:07.519 --> 00:21:09.919
I think we are in a period
of transformation, certainly.

00:21:09.979 --> 00:21:13.489
And certainly Huntsman is
definitely right there.

00:21:13.489 --> 00:21:14.129
You have to be.

00:21:14.279 --> 00:21:16.649
Yeah, change or be changed.

00:21:17.129 --> 00:21:17.359
Yeah.

00:21:17.419 --> 00:21:20.289
So let's talk a little bit about
leadership aside from the fact

00:21:20.289 --> 00:21:21.549
that your name is on the company.

00:21:21.549 --> 00:21:25.369
So there's obviously, you know,
there's a family legacy for

00:21:25.369 --> 00:21:26.979
you and Huntsman Corporation.

00:21:27.569 --> 00:21:29.879
But that's not a guarantor of success.

00:21:30.579 --> 00:21:34.679
Are there some characteristics or
things that you really attribute to

00:21:34.689 --> 00:21:36.967
being a successful leader of a company?

00:21:36.967 --> 00:21:39.813
Peter: good question because
there's just so many different

00:21:39.813 --> 00:21:41.290
attributes depending on the

00:21:41.605 --> 00:21:41.695
Victoria: depending

00:21:42.550 --> 00:21:44.660
Peter: company, the
profile and so forth of it.

00:21:45.110 --> 00:21:47.710
I became president, I became
chief executive back when we were

00:21:47.710 --> 00:21:50.190
private And, our family owned
the majority of the company.

00:21:50.630 --> 00:21:53.970
And,  my father for all intents and
purposes from an operating point of view.

00:21:54.280 --> 00:21:55.450
stepped aside about 30

00:21:55.460 --> 00:21:59.990
years ago, back when we were still in
plastics and polystyrene and so forth.

00:22:00.460 --> 00:22:02.870
You look at the transformation
that's taken place since then.

00:22:03.420 --> 00:22:05.150
Uh, I think it's really
important to look at

00:22:05.150 --> 00:22:07.020
The macro global trends.

00:22:07.160 --> 00:22:11.940
One of the reasons I wanted to get out of
polyolefins and out of polystyrene, out

00:22:11.940 --> 00:22:16.060
of these heavy chemicals, I saw that we
were competing more against countries.

00:22:16.640 --> 00:22:18.860
Then we were against companies.

00:22:19.050 --> 00:22:23.310
I mean, I know Reliance in India is
not owned by the government, but try

00:22:23.340 --> 00:22:27.120
going and building a million barrel a
day refinery in India as an outsider.

00:22:27.120 --> 00:22:28.200
You're probably not going to get.

00:22:28.200 --> 00:22:28.300
the

00:22:28.300 --> 00:22:30.240
same sort of incentives
that Reliance would get.

00:22:30.450 --> 00:22:32.650
And look, we do the same
thing in this country as well.

00:22:32.770 --> 00:22:36.800
Somebody like Japan, a very close ally,
wants to come in and buy a steel asset.

00:22:36.850 --> 00:22:37.990
We tell them you can't do that.

00:22:38.000 --> 00:22:40.290
At least, the Current president says that.

00:22:40.650 --> 00:22:45.385
Um, so  I think you've got to
look at the large macro trends.

00:22:45.575 --> 00:22:49.545
What do you bring that's that's
unique  to your industry?

00:22:49.695 --> 00:22:54.455
What can you do that private equity can't
do or somebody, a government entity?

00:22:54.845 --> 00:22:58.155
And I think the most important
thing, particularly for me,

00:22:58.165 --> 00:22:59.325
and it's very easy for me.

00:22:59.835 --> 00:23:03.425
Is to hire people, surround yourself
with people that are smarter, people

00:23:03.425 --> 00:23:05.145
that are, are better than you.

00:23:05.295 --> 00:23:07.475
I said, that's an easy thing
for me to be able to do.

00:23:07.505 --> 00:23:10.945
Cause I, I can always find
smarter people and people that

00:23:10.955 --> 00:23:12.575
have,  better ideas and so forth.

00:23:12.585 --> 00:23:12.895
So,

00:23:13.085 --> 00:23:13.645
I think if

00:23:13.645 --> 00:23:16.035
I've done a good job at anything,
it's listening to them, it's

00:23:16.035 --> 00:23:19.425
taking in having a culture where
you can say, that's a good idea.

00:23:19.425 --> 00:23:20.635
But how about if we,

00:23:20.770 --> 00:23:21.290
Victoria: we, if

00:23:21.375 --> 00:23:22.305
Peter: we looked at it a different way?

00:23:22.305 --> 00:23:25.635
How about if we did something differently
and you've got to be able to have

00:23:25.925 --> 00:23:27.755
Victoria: an open dialogue.

00:23:27.775 --> 00:23:29.705
Peter: You've got to be able
have an management team where you

00:23:29.705 --> 00:23:31.745
can have a debate and you can,

00:23:32.015 --> 00:23:36.485
you can do that without insulting people
and do it outside of an element of fear.

00:23:36.731 --> 00:23:37.889
Victoria: Yeah, it's great.

00:23:37.889 --> 00:23:41.220
Um, did you always know that you
wanted to be in chemicals, right?

00:23:41.220 --> 00:23:45.190
Because, uh, while that's one of the
family businesses, I know that your

00:23:45.200 --> 00:23:50.110
siblings all are leading different
parts of the Huntsman empire, if I

00:23:50.110 --> 00:23:54.050
can call it that, or in politics or
in public life in different ways.

00:23:54.070 --> 00:23:55.730
Does, did you know?

00:23:56.385 --> 00:24:00.205
Peter: There was a point  for probably
about 15 years where all of my

00:24:00.205 --> 00:24:02.235
siblings were in the company together.

00:24:02.755 --> 00:24:03.775
Um, and

00:24:03.920 --> 00:24:04.480
Victoria: was that?

00:24:04.840 --> 00:24:04.860
Yeah.

00:24:04.880 --> 00:24:05.780
Am I allowed to ask that?

00:24:05.875 --> 00:24:06.145
Peter: Yeah.

00:24:06.145 --> 00:24:07.065
People ask that all the time.

00:24:07.415 --> 00:24:11.685
I can genuinely say I never
had a major disagreement, never

00:24:11.685 --> 00:24:12.575
had an argument with any of

00:24:12.575 --> 00:24:13.225
my siblings.

00:24:13.295 --> 00:24:16.705
We might, we might've disagreed on
decisions that would be made past, but

00:24:17.015 --> 00:24:21.550
we'd always, In private, shut the door,
sit down, talk to our differences.

00:24:21.980 --> 00:24:23.760
And I attribute a lot
of that to my father.

00:24:23.770 --> 00:24:26.670
I mean, he put the family, the
relationships in the family, and so

00:24:26.670 --> 00:24:28.660
forth, came before anything else.

00:24:28.730 --> 00:24:30.170
That loyalty and so forth.

00:24:30.520 --> 00:24:31.060
If I could

00:24:31.330 --> 00:24:33.900
it's a public company, it doesn't
make any sense, but if I could

00:24:33.900 --> 00:24:36.770
have all my siblings, my brothers
and sisters coming back into

00:24:36.940 --> 00:24:39.250
the company, working with them
again, I'd do it in a second.

00:24:39.640 --> 00:24:43.130
I started in the company as a truck
driver and I used to deliver fuels

00:24:43.190 --> 00:24:45.080
and pick up fuels in refineries.

00:24:45.170 --> 00:24:46.970
And I was always fascinated with refining.

00:24:47.000 --> 00:24:49.650
And when I was waiting in
line to load up, I got to

00:24:49.660 --> 00:24:51.160
meet truck drivers, or I got to

00:24:51.170 --> 00:24:52.160
meet people in the refinery.

00:24:52.400 --> 00:24:55.370
They'd take me around and,  show
you how a cat cracker works.

00:24:55.370 --> 00:24:58.980
And, you know, how all these,
you know, coking units and, and,

00:24:59.010 --> 00:25:00.740
and, alkylation units and so forth.

00:25:01.350 --> 00:25:04.040
And I was just fascinated
with, with all those processes.

00:25:04.050 --> 00:25:06.940
Started buying some books on
engineering and process design,

00:25:06.970 --> 00:25:10.560
teaching myself , how do you go from
crude oil to gasoline to asphalt oil,

00:25:10.950 --> 00:25:12.670
and then subsequently into chemicals.

00:25:12.920 --> 00:25:15.380
And,  so our family, when I
started the company, our family

00:25:15.380 --> 00:25:16.400
had kind of two companies.

00:25:16.400 --> 00:25:17.630
One of them was a plastics company.

00:25:17.630 --> 00:25:21.560
The other one was a trucking
gas station company.

00:25:21.570 --> 00:25:25.280
And I, I wanted to,  I rose to the
point where I was running the gas

00:25:25.280 --> 00:25:27.220
station trucking side of the business.

00:25:27.770 --> 00:25:31.350
And tried to convince my dad,  true
story, tried to convince him to

00:25:31.350 --> 00:25:32.600
get out of the chemical business.

00:25:32.600 --> 00:25:35.260
Our future would be in
trucking and gas stations.

00:25:35.570 --> 00:25:38.710
Especially with 7 Eleven, you know,
they were talking about always going,

00:25:38.710 --> 00:25:39.760
they'd always be going out of business.

00:25:39.760 --> 00:25:42.190
Circle K, we could buy,
this was back in the 80s.

00:25:42.990 --> 00:25:43.670
My father

00:25:43.790 --> 00:25:46.230
said we gotta, we can only
take one of these paths.

00:25:46.820 --> 00:25:49.750
And I, I presented what I thought
was a very compelling argument

00:25:49.750 --> 00:25:53.000
as to why we ought to get out of
plastics and get into trucking.

00:25:53.020 --> 00:25:54.270
He came on a Monday.

00:25:54.320 --> 00:25:56.060
We did this on a Thursday or Friday.

00:25:56.110 --> 00:25:59.010
He came on a Monday and he said,  I'm
going to go with the plastic side.

00:25:59.040 --> 00:25:59.860
I was devastated.

00:25:59.860 --> 00:26:02.887
I thought for sure he'd
pick the local trucking.

00:26:02.927 --> 00:26:07.347
I mean, this, this is a great business and
it was, you know, that you could see and

00:26:07.347 --> 00:26:09.127
feel and touch the products is chemical

00:26:09.142 --> 00:26:09.592
Victoria: is really

00:26:09.897 --> 00:26:11.127
Peter: It was really cool stuff.

00:26:11.127 --> 00:26:14.507
And he said, last night I
had one of our neighbors.

00:26:15.482 --> 00:26:17.202
I tell you the name of the
neighbor, but he's still alive.

00:26:17.202 --> 00:26:17.572
So I want

00:26:18.282 --> 00:26:20.532
our neighbors called me up and
said, he went by one of our

00:26:20.532 --> 00:26:24.442
convenience stores and bought a box
of raisin bran and it was stale.

00:26:25.197 --> 00:26:27.847
I said, yeah, who goes and buys
a perishable item at a grocery

00:26:27.847 --> 00:26:29.397
store or at a gas station?

00:26:29.697 --> 00:26:32.467
My father said, Peter, I don't
want to be in a business where

00:26:32.467 --> 00:26:35.987
my neighbors are calling me
over a stale box of Raisin Bran.

00:26:36.367 --> 00:26:37.717
said, I don't want to
be in a local business.

00:26:37.717 --> 00:26:41.237
I want to be in something that's global
and something that's not in my backyard.

00:26:41.487 --> 00:26:44.167
So we sold all the gas stations,
trucking and everything.

00:26:44.167 --> 00:26:45.767
We put that money  into chemicals,

00:26:46.392 --> 00:26:48.912
Victoria: And did you know that
you were going to stay and do

00:26:48.912 --> 00:26:49.222
Peter: chemicals?

00:26:49.342 --> 00:26:50.937
I I was really discouraged.

00:26:50.937 --> 00:26:53.017
I thought this is, this
is just devastating.

00:26:53.017 --> 00:26:56.287
I went and talked to a company
called Sinclair, uh, used

00:26:56.287 --> 00:26:57.467
to be run by Earl Holding.

00:26:57.527 --> 00:27:00.497
I went and actually met with Earl
Holding at the time and said, and

00:27:00.497 --> 00:27:01.507
he was kind of like, you crazy.

00:27:01.507 --> 00:27:03.147
Your father's got this great company.

00:27:03.147 --> 00:27:04.087
Go work for your father.

00:27:04.407 --> 00:27:05.797
Uh, you're not part of my family.

00:27:05.797 --> 00:27:07.617
Cause his family's was,
was running the company.

00:27:08.097 --> 00:27:11.857
And my dad,  we just bought a
polypropylene plant in New Jersey.

00:27:12.217 --> 00:27:16.937
And so he, I got a job in the New Jersey
chemical plant in charge of quality

00:27:16.937 --> 00:27:20.527
and production, went out and figured
out how plastics were made and within

00:27:20.527 --> 00:27:22.267
a year or so I was just kind of like.

00:27:22.732 --> 00:27:23.592
This is the future.

00:27:23.662 --> 00:27:23.872
It's

00:27:23.872 --> 00:27:24.622
just terrific,

00:27:24.652 --> 00:27:24.862
Victoria: right?

00:27:24.862 --> 00:27:26.952
That was the line in
The Graduate, wasn't it?

00:27:26.952 --> 00:27:28.242
The future is chemicals?

00:27:28.242 --> 00:27:28.892
Or plastics?

00:27:28.892 --> 00:27:29.212
Yeah.

00:27:29.222 --> 00:27:29.962
Peter: That's right.

00:27:30.522 --> 00:27:32.992
It's been it's been a
great thing for our family.

00:27:33.092 --> 00:27:39.782
Uh, they've my father took his estate
when he passed away in 2016 and put it

00:27:39.782 --> 00:27:43.972
into a foundation that virtually most
not all but most of that money goes

00:27:43.972 --> 00:27:45.602
into cancer research and mental health.

00:27:46.072 --> 00:27:49.852
And the second generation runs that
board  that manages that foundation.

00:27:49.852 --> 00:27:52.182
And now we're starting
to do likewise  with

00:27:52.182 --> 00:27:53.502
our resources and so forth.

00:27:53.762 --> 00:27:57.642
so this industry, not only is it
afforded, I think, you know, tens

00:27:57.642 --> 00:28:00.712
of thousands of people employment
within the company and innovation,

00:28:00.712 --> 00:28:02.082
what we've done with Huntsman Corporation,

00:28:02.082 --> 00:28:07.312
but the proceeds and the stock values
and so forth have gone to, I hope, the

00:28:07.312 --> 00:28:12.042
betterment of society, which is really
the best dividend I think our, our company

00:28:12.145 --> 00:28:15.567
Victoria: I think it is,
it is a phenomenal legacy.

00:28:16.342 --> 00:28:17.022
Peter: But I, I,

00:28:17.157 --> 00:28:20.097
Victoria: family has been able
to build and you've participated

00:28:20.102 --> 00:28:21.612
Peter: glad, glad to be part of the

00:28:21.687 --> 00:28:22.557
Victoria: Yeah, absolutely.

00:28:22.847 --> 00:28:28.747
So, um, what advice do you have
for young people entering the

00:28:28.747 --> 00:28:33.967
industry that want to be part of
its success and its transformation?

00:28:33.967 --> 00:28:37.797
What advice would you have to a new person
saying, should I come join this chemical

00:28:37.797 --> 00:28:39.537
company and how do I have a great career?

00:28:40.247 --> 00:28:42.067
Peter: That's really
tough, but  one thing that,

00:28:42.097 --> 00:28:43.557
that my father and

00:28:43.557 --> 00:28:46.767
then subsequently, uh, I did
when I was president is when my

00:28:46.767 --> 00:28:50.947
younger siblings came in, they all went
and worked in a facility somewhere.

00:28:50.997 --> 00:28:52.617
They all went and worked
in a chemical plant.

00:28:52.657 --> 00:28:58.162
All of us have, have I was in New Jersey,
my brother James was in Beaumont, Texas,

00:28:58.162 --> 00:29:01.692
my brother David was in Odessa, Texas,
brother Paul was in Australia, my brother,

00:29:01.762 --> 00:29:05.852
yeah, so it was, I mean they all went
and worked in different places and they

00:29:05.852 --> 00:29:10.362
all understood what it was like to work
in a chemical plant, how did it actually

00:29:10.362 --> 00:29:12.172
work, how did it function and so forth.

00:29:12.422 --> 00:29:15.032
It's one thing to, to sell
chemicals, one thing to look at

00:29:15.032 --> 00:29:17.262
it  as part of your, your portfolio.

00:29:17.537 --> 00:29:18.897
It's quite another thing to understand.

00:29:18.977 --> 00:29:20.847
How are the molecules bad?

00:29:20.857 --> 00:29:22.147
How do you actually do that?

00:29:22.457 --> 00:29:25.697
And who are the people that
actually do that for you?

00:29:25.697 --> 00:29:26.627
And, you know,

00:29:26.627 --> 00:29:27.717
can you relate to them?

00:29:27.737 --> 00:29:29.987
They're the people that are going
to give you the productivity.

00:29:30.387 --> 00:29:32.757
They're the people who give you
the quality, the innovation,

00:29:32.757 --> 00:29:34.097
the speed and so forth.

00:29:34.377 --> 00:29:37.787
They're the people when a customer
runs out, they'll put a product in

00:29:37.797 --> 00:29:40.407
the back of their pickup and they'll
run it out there personally because

00:29:40.407 --> 00:29:41.807
of the pride they have in the company.

00:29:41.987 --> 00:29:43.857
That's what differentiates
Huntsman from its competitors.

00:29:44.022 --> 00:29:46.722
Competitors are the individual
people that work in our company.

00:29:47.417 --> 00:29:47.767
Victoria: Love it.

00:29:48.157 --> 00:29:49.577
Well, Peter, thank you so much

00:29:49.642 --> 00:29:50.362
Peter: Well, thank you.

00:29:50.407 --> 00:29:51.087
Victoria: enjoyed spending

00:29:51.112 --> 00:29:51.562
Peter: a delight

00:29:51.627 --> 00:29:52.037
Victoria: today.

00:29:52.092 --> 00:29:52.332
Peter: you

00:29:52.527 --> 00:29:53.257
Victoria: Nice meeting you.

00:29:53.337 --> 00:29:54.707
Thanks everyone for listening.

00:29:54.997 --> 00:29:57.167
Keep listening, keep following,
keep sharing, and we will

00:29:57.167 --> 00:29:58.697
talk with you again soon.

00:30:00.154 --> 00:30:02.314
Thanks for joining us
today on The Chemical Show.

00:30:02.654 --> 00:30:07.114
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sure to subscribe, leave a review,

00:30:07.384 --> 00:30:10.914
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00:30:14.674 --> 00:30:17.194
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00:30:17.844 --> 00:30:21.794
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00:30:21.794 --> 00:30:23.744
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00:30:24.154 --> 00:30:27.384
Join us next time for more
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00:30:27.644 --> 00:30:29.434
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