In this episode I sit down with Becky Pallack - product manager for The Arizona Daily Star. We discuss how she learned about the lean innovation framework, how she uses it to develop successful news products, and how other publishers can do the same.
Becky is the product manager for the Arizona Daily Star. After learning about the lean innovation framework from the local start-up community, Becky taught herself everything she could about the methodology.
She took it back to her newsroom and now she uses it to guide the development of new and successful products to serve the local community.
Enjoy the show.
What is Digital Media Growth Podcast?
The Digital Media Growth Podcast features leaders and experts in digital publishing - helping you stay on top of key industry trends while growing your audience and revenue. We interview experts each week who’ll cover how to deal with platforms, engage your readers, drive subscriptions and reader revenue and find new innovative ways to monetize. Brought to you by MobiLoud - the easiest way for publishers to create powerful native mobile apps.