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In today’s episode, my guest is Kobi Melamed, Product Manager at BeProfit. They are an online profit calculator app that connects all types of data sources to provide Shopify brands with a 360-degree view of their key business metrics.As data streams from countless different channels, keeping business finances in sync can be a challenging, almost impossible task at times. The BeProfit app turns complex data into easy-to-digest charts and graphs and makes it as easy to truly understand business metrics to facilitate data-driven decisions.Let's learn more about the complete BeProfit dashboard, marketing-performance insights, advanced cohort analysis, and much more.WHAT YOU WILL LEARN TODAYThe pain-points many Shopify brands have in managing business finances.How to analyze data to find insights that actually translate into more profits.How to accurately analyze acquisition efforts to optimize ad spend and profitability.How to identify successful customer cohorts to maximize revenue.LINKS AND RESOURCES MENTIONEDBeProfitBeProfit Shopify App15% off any BeProfit’s paid plans using the code ‘EF15’ - Thanks KobiCONNECT WITH BEPROFITEmail: info@beprofit.coFacebook: facebook.com/beprofit.coInstagram: instagram.com/beprofit_appTwitter: twitter.com/BeProfit_coLinkedIn: linkedin.com/company/beprofit-coYouTube: youtube.com/playlist?list=PLi7tJ_fYzLfmH-WAp2Fe2Xx6KW0_qCbAcEPISODE SPONSORToday's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization for Shopify brands. Hosted on Acast. See acast.com/privacy for more information.
In today’s episode, my guest is Kobi Melamed, Product Manager at BeProfit. They are an online profit calculator app that connects all types of data sources to provide Shopify brands with a 360-degree view of their key business metrics.
As data streams from countless different channels, keeping business finances in sync can be a challenging, almost impossible task at times. The BeProfit app turns complex data into easy-to-digest charts and graphs and makes it as easy to truly understand business metrics to facilitate data-driven decisions.
Let's learn more about the complete BeProfit dashboard, marketing-performance insights, advanced cohort analysis, and much more.
WHAT YOU WILL LEARN TODAY
The pain-points many Shopify brands have in managing business finances.
How to analyze data to find insights that actually translate into more profits.
How to accurately analyze acquisition efforts to optimize ad spend and profitability.
How to identify successful customer cohorts to maximize revenue.
LINKS AND RESOURCES MENTIONED
15% off any BeProfit’s paid plans using the code ‘EF15’ - Thanks Kobi
CONNECT WITH BEPROFIT
Email: info@beprofit.co
Facebook: facebook.com/beprofit.co
Instagram: instagram.com/beprofit_app
Twitter: twitter.com/BeProfit_co
LinkedIn: linkedin.com/company/beprofit-co
YouTube: youtube.com/playlist?list=PLi7tJ_fYzLfmH-WAp2Fe2Xx6KW0_qCbAc
EPISODE SPONSOR
Today's episode is brought to you by Fast Simon, a leader in AI-powered shopping optimization for Shopify brands.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com