The Audio Programmer Podcast

Karanyi Sounds' Dani Karanyi on what actually sells audio plugins: pricing, email, resellers, piracy, and the design mistakes that cost him years.

Show Notes

Karanyi Sounds founder Dani Karanyi joins The Audio Programmer to break down what actually sells audio plugins, and why most never do. We get into pricing and why you cannot win the race to the bottom, the marketing funnel behind a real plugin brand, why email quietly out-earns every other channel, a candid take on piracy and DRM, building an audience from day one, and where AI still falls short in plugin design. A refreshingly honest look at the business behind the plugins. Guests: Dani Karanyi (Karanyi Sounds)

What is The Audio Programmer Podcast?

Real conversations with the engineers, entrepreneurs, and creators building the future of music technology. From VST development and DSP to AI in audio, game sound, and the business of plugins, we go deep on the craft, the code, and the careers that make it all happen. Whether you're writing your first JUCE project or running an audio software company, this is your inside track. Hosted by Joshua Hodge, Founder of The Audio Programmer.