Swim Against The Tide


In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.

He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends.

Jon emphasizes the significance of maintaining quality and sustainability in their products while exploring future growth opportunities for the brand.

He explains the importance of following your passions and dreams in your career choices and finally shares which are the best-selling flavours!

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.