Work Less, Earn More

If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.


But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.


The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.


Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.


Listen to the full episode to hear:


  • The two biggest mistakes people make when they’re creating a social media strategy for the first time
  • Why you need to get as specific as possible with your goals for your social media presence
  • Why you should review the actual data on your past and current posts’ performance rather than relying on your own impressions
  • Why going to the platform where your customers are isn’t necessarily the best advice
  • The two systems you need to stay consistent with your strategy



Learn more about Gillian:

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!