Startup to Last

This week, we discuss whether Rick should launch his b2b product under the same brand as his b2c product

Show Notes

Here are the topics we discuss this week:
  • The difference between work and hobbies when hobbies involve work topics.
  • Rick is focusing more on outreach.
  • Tyler gave a 6-month presentation to his employees.
  • Rick is about to build his employer-facing product using Glide.
  • Should startups with multiple products put them all under a single brand umbrella, or run separate marketing sites for each one?
  • Rick is switching from Google Meet to Zoom.
  • Should startups ask for a credit card when signing up for a trial, or after the trial has ended?

What is Startup to Last?

Two founders talk about how to build software businesses that are meant to last. Each episode includes a deep dive into a different topic related to starting, growing, and sustaining a healthy business.