Outsmart the Hustle

What does it really take to grab attention and create real engagement on social media? In this episode, we dive into how to make your audience problem-aware—the first step to turning casual followers into loyal clients. Learn how to use your top-pinned posts, story highlights, and captivating hooks to stop the scroll and speak directly to your ideal clients’ pain points. Whether you're a service provider, creative entrepreneur, or coach, this conversation will help you rethink your content strategy and craft messaging that actually converts.

Key Topics Covered:
  • Why it’s important to make your audience problem-aware to boost engagement
  • How to hook your audience with real, relatable pain points
  • Examples of attention-grabbing strategies that make people stop scrolling
  • The psychology behind effective content (and what NOT to do)
  • How to position your offers as the must-have solution
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Host: Hannah McGinty
Editor: Manuel Mesa

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#OutsmartTheHustle #CreativeBusinessTips #SocialMediaStrategy #ProblemAwareMarketing #ContentThatConverts

What is Outsmart the Hustle?

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.