The Exchange

Today is Earth Day and to celebrate we are talking about how to make your brand more sustainable. We have Dane Baker joining us from EcoCart to talk about changing consumer preferences, easy ways to get started toward your sustainability goals and to talk about how EcoCart can offset the carbon of your shipping.

Show Notes

Connect with Ben:

dane@ecocart.io
Linkedin

EcoCart on Instagram
EcoCart on Twitter

Learning that Dane referenced:

UN Sustainability Goals
EcoCart Blog

Brands Dane mentions as great examples:

Clean Cult
Patagonia
Worn Wear

Here's this shows TL;DR:

  • Dane explains what EcoCart is all about 
  • We hear the story of how the company started as a rental company believing in a sharing economy 
  • Dane explains why sustainability has a greater spotlight on it than ever before 
  • Consumer preferences and education levels are changing 
  • Brands are under pressure from conscious consumers and government regulations
  • Dane explains the value of transparency and how you can leverage it
  • How EcoCart decides what projects to support and how you can use a similar process
  • Dane give his tips and tricks for brands to start with sustainability  

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.