Marketing News Canada

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster.

In this episode we discuss...
- Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio
- How Tod first became interested in marketing
- The early days of his own company engageQ - an accidental start?
- engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI
- The importance of having a clearly defined marketing goal
- Quoting Tod - "The community of agencies should rise to support the community of agencies"
- engageQ success stories
- Retargeting - "be smarter"

For more see jellymarketing.com/blog/podcast

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster. In this episode we discuss... - Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio - How Tod first became interested in marketing - The early days of his own company engageQ - an accidental start? - engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI - The importance of having a clearly defined marketing goal - Quoting Tod - "The community of agencies should rise to support the community of agencies" - engageQ success stories - Retargeting - "be smarter" For more see jellymarketing.com/blog/podcast

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com