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Real estate agents that want to be unstoppable. Jesse and Justin review the book written by Tim Grover called Relentless- going from good to great to unstoppable and compare it with Damian Lillard's last second shot and how real estate agents can use this mindset to become unstoppable.
Show Notes
Welcome back to the Think Bigger Real Estate Show. I'm your host, Justin Stoddart, and man, I'm excited about today's episode. Before I get into introducing today's guest, let me talk about my mission, which is to help you grow so that your business can follow suit. I know that when your business grows an amazing thing happens you life gets more and better options and you have a greater impact in the lives of other people. So, today's topic is something that the sports world and really the world in general is still buzzing about, which is Damian Lillards last second, I should say his entire game, but his shot from 37 feet away to win the game against the Oklahoma City Thunder, um, has again, blazer fans is still in absolute pandemonium and it has those of us that are students of high performance, trying to learn from that and be like Damien. So today I have with me, um, um, a good friend of mine, someone who I admire look up to and I really respect what he's doing. Um, Jesse Dow and today we're going to talk about how we can be like Damien in our businesses. So Jesse, thanks for being on the show man.
Yeah, absolutely. I'm a an honor to be on the show. I'll obviously, I always talk to you and admire what you're doing, so thank you. So for having me on.
Yeah, for sure. It had, for those that don't know, Jesse, you're going to love this story. Jessie's a top producer here in the Portland market and that probably many people think because he's becoming so well known, he's been in business for a long time. He's, he's coming up on two years in the business to use in the business and he's absolutely killing it. And for those of you who, who kind of want to get a little taste of what Jesse's up to, what he's working on it go look at a couple places. Number one, his his youtube channel, which is real agent now by Jackson Wilkie and Jesse Dow real agent. Now you're going to see some crazy quality and quantity of videos that are just creating a standard for agents in this area. And around the country. Um, well done man. And then also your Facebook group, um, digital mayor now, uh, which is a really cool term coined by, uh, the only, uh, or the, the fantastic Gary Vaynerchuk. So, um, anyway, Jesse, again, thanks for you on the show. Let's get into this topic of really a book that you and I, uh, read together. I guess we read separately and, and, and then I read again, uh, by Tim Grover. It's called relentless. It's going from good to great to unstoppable. And uh, let's talk a little bit about the game the other night cause it will tie in. What did you see in Damian Lillard that had you, uh, recognizing him as being unstoppable?
Yeah, I think the thing that I recognize and I think everyone else recognizes, you know, he, he had an ultimate goal and that goal is to obviously win and you stay focused on that. And it didn't matter what it took, he was set out to accomplish that goal and then he made it happen.
I was, uh, I was impressed, uh, at, at halftime I tweeted out, like, Dane's got 32 points. I like, I was amazing. Oftentimes when people have that kind of first half, the second half is lack luster, right? Like to put in the work, they just squeeze a lot of points into one half. But you're exactly right. Like his aim was not to have a big first half. He was not going to stop until he won. You know, I'd been a Jordan fan my entire life and it was actually after the game that I said, I think Damian Lillard just became my all time favorite basketball player because I've never seen somebody close a game out. Like that was such audacity and, uh, it, it, um, it was impressive nonetheless for sports fans as well as for guys like you and I who, um, who get after it in the, in the, in the business space as well.
Yeah. And I think, you know, he, uh, you know, he even talked about it and some of the, uh, of the game one, two and three in is basically, you know, I don't celebrate or I don't get excited until like we've won the series. It isn't about the single games. It's about my ultimate common goal and that's to keep moving forward in the progression of the playoffs. Ultimately with the championship.
You know, the uh, this book that you and I read called relentless, it's authored by Devin. They have Tim Grover and a heats. He, for those that aren't familiar with the book, Jesse and I are going to go into it a little bit today, but the concept behind it is there. This Guy Tim Grover was the coach or trainer, Michael Jordan, Kobe Bryant, Dwayne Wade, to name a few, like some of the all time best players and, and toughest, like those were the toughest mindset. Absolutely. Ice In their veins, assassins when it came to closing at a game. Like they're just unbelievable. And they all sought out this trainer to help give them, not just a physical edge, but I was, I was impressed as I reviewed the book again, how much emphasis he puts on the mindset that anybody can have great, uh, great physical set. But that's not what separates people, right?
There's a lot of people that could hit a 37 foot step away, three pointer, but it was dames mindset to be able to do it with time running out when he could have very easily probably penetrated in the lane and scored, you know, an easy to or a quick jumper. He chose to do it in a pretty, pretty audacious manner. And it, to me, he became absolutely relentless as of course, have the, the people like again, Jordan and Colby and Charles Barth and some of the other, um, what Tim Grover refers to as closer. So Jesse, we've helped define the difference as Tim Grover the author lays out, there's three different categories of performers. You remember what those are?
Yeah. So there's the cooler that someone that's just supposedly like fun, exciting, executes at a high level but would probably stab you in the back. Uh, given the opportunity. Then there's the closure that someone that's very respected always shows up in those clinch game time decisions. Someone I would probably relate to as like Lebron James and I never knew the differences until I really read this book. Um, and then there's the cleaner if someone that's uh, you know, feared and respected for doing what they say there is going to set out to do, you know, and then they don't really talk about it that much. They just keep moving forward with that same mindset to the very end. Someone that I can relate to as like Jordan Coby, a Dame, uh, in the list, Dwayne Wade and these people were like sometimes aren't even like the all stars that you see that they are, but what they can do is elevate the whole team.
Yeah. Yeah. There's a different mindset. It's interesting you say that, cause again, Lebron is probably known as probably number one or number two best basketball players of all time. But I read his mindset is not one of a cleaner, right? The cleaner is who's feared and goes into a totally separate zone when like when the game's on the line. And I think Dane put himself in that category of being a cleaner, more so than Lebron ever has. Absolutely. Yeah. What, let me, let me talk about this Jesse. When you, when you look for people to do business with, right? You chose, um, obviously somebody like you who's got the same hunger, um, how important it is it, you know, whether that person via via closer or not, how, how important is it to surround yourself with other, other people that are, um, that inspired you to do great things?
To me it's a 100% about alignment. I know I've talked to you about this, like my ultimate vision is to create a business model where I just, how the agents working around me that are all basically cleaners, right? We walk out of those rural players involved when the business gets so big that week and need those specific roles, right? But to surround myself with people now, it's extremely important. I have a business coach, um, that's real estate related. He's out of the Arizona, a fantastic guy. I mean he has his own group, 20,000 people plus in there. Um, and then I also have a personal coach. Um, that really helps me with my mind. And I do read a business book each week and a mind book because as it is consistently like growing your mind and like, you know, sometimes this business can be, um, you know, exhausting.
But yeah, to me it's 100% about finding the right people, aligning yourself with that. And at the end of the day it is about you making that happen. You can't wait for anyone else to make it happen. I love it. Which is a perfect segue, Jessie into, we're going to go through the five points that Tim Grover outlines in his book. Relentless point number one was take responsibility. Um, how, how does that show up for you in the real estate world for those that are listening to the real estate agents, most of the audiences, um, how does taking responsibility show up for you? Yeah. Taking responsibility to me is about being responsible for my production. My days. If an issue happens, it's never blaming anyone. You're the ultimate gatekeeper into, um, the re, uh, whatever's going on, say with the transaction and something might come about. Just knowing that you have the options to, you know, kind of guide your clients and the process through and just being the ultimate responsible person to know that you control those actions.
I love it. All too often people quickly look around to see who who was at fault wasn't me. Right. Um, whereas a cleaner, right? Kind of the, the upper echelon of performers, those that are unstoppable, they're looking to say, no, that's all me. It's all on me. It's my fault. And I'm sure if if Dan would have scored 47 points and miss the last shot, um, he would have taken on himself like that was, that was my bad. Or even if someone else would think last shot, he still would've said it like, that was me. I knew I should have done that. And I think you're right. There's, there's a correlation between those that are cleaners and those that say, nope, I'll take complete responsibility for that. So, awesome. Let's talk about excuses. Point number two that Tim brings up is drop your excuses. Is it easy to have excuses in real estate?
Yeah, it's very easy to do it. And I think he makes a really good point, that book where he says like, you know, everyone is granting the same opportunities. Some people do have a lot of, you know, say connections or other, um, say, um, you know, different people that can help them get there. But you know, everyone has these, the opportunities and if you are saying everything, but you know, Jessie's awesome but you know, it's because x, Y, andZ , it's because I'm going out and actually doing the hard work to get myself in that position. Yeah. So I think a lot of people are just scared or just don't want to put in the effort to make it happen.
You know, that's gonna be a great segue into a future point as well. But you're right. How many people have I spoken with to say, you know, the, the missing component is in my business is this. And I asked, well, when is, when is this going to happen? And it's like, well, I've been really busy, like busy with what? Like did you, did you sleep more than seven hours last night and just be more in six hours? Like if you really want to get something done to be unstoppable, you have to pay the price and there can't be excuses. You have to start to eliminate everything that you say is keeping you from success has to go away. Either you have to like stop talking about it and, or you have to like actually move it out of the way so that you can get the things done and get the life that you want.
Absolutely. Yeah. I know, I know we talked about this before, but there are sacrifices will, no matter what you do, am I, and I think when you talk about like these cleaners in the book and whatnot, like, you know, they might not have the greatest social life or social circles, uh, cuts down because you have to do cut some of those people out of your life as you go on. Even family members. I just listened to a podcast the other day and he was talking about that same thing and it's like, you know, there are going to be sacrifices that come along the way, but what sacrifices are you willing to make to create your greatest results of what you really want inside?
Yeah, well I think that if you look at some of the people have made the greatest impact on the world, um, you know, in the business world and I'm sure in other places, um, yeah, it wasn't a popularity contest for them. Like there was an inner hunger to inner drive that drove them to do some crazy stuff like putting some crazy hours, um, and, and, and like pay a price others weren't willing to pay. And I think if you're wired that way, and I know Jesse and I are like, don't be ashamed of it. And I'm not saying you should, you should put things above a family or the things. But there's, there's a whole bunch of stuff that maybe called game of Thrones, I don't know. Right. I'm going to give him through what he's saying on their social media feed of like, Hey, can you please give me a recommendation of what series I should watch on Netflix?
I'm like, I cannot relate to that. What's on my Netflix because I like it. It just, it was wasting too much time. I've got like some really ambitious goals. It was too compelling. I didn't want it. Right. So I do watch an occasional sports game and I'm not, I'm not downplaying anybody who watches Netflix cause that's, I put probably have nobody listening if that's actually what I'm trying to do. But there are some things in life that you need to be okay given up. And, and again, that shouldn't be family, but it should be maybe some recreation. If you don't like the situation that you're in, then get rid of some, some maybe some rec time or some downtime or some Netflix time and fix it. Right. Change it. You can change it. Yeah, absolutely. That's my soapbox point number three, stop looking for secrets, tricks, or shortcuts. Um, we live in a society of people looking for the magic bullet, don't we?
Oh, 100%. And you know, this is a actually funny because, uh, we were at the same event the other day that Don Hobbes event, which was fantastic. Um, and the one thing that he said that really stuck with me was that, uh, you know, anyone that's looking for all these quick fixes, like in real estate or like leads and things like that, he's like, all of these people are really saying is that they're looking for a job. And I was like, that made so much sense to me. I'm like, yeah, they are. They're not looking to create a business, they're just looking to plug and play. They probably left, you know, decently paying job to come into something else. Realize it's all this work and now they're like just looking for some quick income. Right.
Yeah. Yeah. That's really interesting. I actually didn't catch that he said that, but I love that you pointed that out. I think I missed that point. Um, yeah, cause you're right, there's if, if you want to build a brand, right? Which I think every real estate agent should be doing right now is highly focused on building a brand. It takes a lot of work, right? You're right. Yeah. It's the opposite of of buying needs where you're being spoon fed stuff from Zillow and some of these other partners, which it's, it's quick money, right? Maybe not, but maybe it's quick money, but guess what? You're always going to be on the Dole. Right? It's like being on welfare. Like at the end of the day, you're going to have to like be able to fend for yourself because as soon as that plug pulls in and potentially, right, Zillow becomes an agent. Now, what are you gonna do? Right? Kind of like when realtor.com so many people were totally tied to realtor.com. They changed their model to where they're not like selling leads anymore. And it was like some people were, were, were, were really hurting. Um, some of my clients were really hurting and again, I don't fault them, but hopefully we take that as a lesson to say, how about we build a brand where people come to you as opposed to you just standing at the red line, you know?
Yeah. One thing I can proudly say is I have never spent a dime on a lead and that is that. And like I've spent all my money on brand building and yeah, we have ran Facebook ads to like boost open houses and that type of things. Um, and, but we weren't actively like going out to do that, to build the, the do lead capturing. Um, but yeah, we've spent so much time and effort on creating our brand, which now we've really seen like engage and it's, it's, um, it's a lot of hard work. I mean don't get me wrong, like we spend up to 20 hours a day, but you know, a lot of that we can do like, you know, on our phones and whatnot. But yeah, there, there is no shortcuts and I building your brand is the absolute most important thing. Cause I talked about this before, is that so your brokerage sold out Timony didn't like the company or you weren't a good fit for them.
You need to be able to take your stuff to go to another brokerage and still have that brand unity across all platforms because if it's the brokerage that's being highlighted in everything, um, that's the only person that did the clients are getting to know. Yeah, that's a great point. And you're the person that they're hiring. It isn't, trust me, it isn't the brokerage. I agree. I agree wholeheartedly. People, twos, twos, people. Um, point number four is do the work and you've already talked about, but, um, I know for you putting out the quantity and quality of the videos you guys do, every time I see something come through, I'm like behind each one of those five minute video, five to 10 minute views, like you guys are putting out how much, how much real work is going in behind that. We have a pretty strict schedule now of the way that we do it.
So we were on shoot one day and probably it's about, we'll end up with about an hour of content if we do have a five city series and then we'll break that down into like a single video for each city or area. It doesn't matter. But Jackson probably spends, I don't know, man, a lot of time editing those videos. And I will say though, like this is like our ultimate vision, like why we are the greatest partnership on the planet. Like I couldn't be more thankful to like have somebody like him, uh, that came on board. And like that's his ultimate passion. My passion is really real estate. Um, but yeah, he spends endless hours creating that content. But it is, it is awesome. Like the results have been great. The scene doc has been fantastic. So, so what video, going back to my question, how many hours of of effort is that taking you?
I would say to do a five city series and filming and everything all in with his efforts in mind. We're probably looking at maybe 30 hours. So 30 hours for a series like that. Um, yeah. How do you fit that into a 40 hour workweek if you don't write it extends beyond that. And so I'm with are, like I said, we have a strict schedule of shooting, so we'll do like four hours on say like a Thursday and then Jackson edits it pretty much at night, like from say six o'clock at night till 11 o'clock at night. So he's spending a lot of time after hours. Um, doing the editing piece.
Hmm. Which is our last point. Great segway into this is push yourself. Right? In fact, the cool from the book every day you have to do something you don't want to do every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear kind of said it better myself that uh, to get to uncommon levels you have to do uncommon things to be not just good but great and I'd just be great but be unstoppable. Yeah. That would be willing to pay a price and um, push yourself beyond what's comfortable.
Oh yeah. It's, I used to and I still get it and I finally figured this out with like my life coach is, um, I get this a little bit of anxiety and I was like, why? I couldn't figure out where it was coming from in La life figured out that it's actually like a piece of fear that I had. Um, and I was like, once I figured that out, it was, it's been like awesome because I can like really change my mindset or just to execute the thing. Got It. Like made me a little fearful. But yeah, I mean, every single day I, I'm pushing myself to like go out and do things I don't want to do, you know, I'm, I supposed to do the hustle work. I'm only one year, almost two years in. It's not like people are calling the throne in. You have to every day with like all this business I'm doing, like I'm sure getting the phones for sale by owner expire, um, you know, open houses, things like that. So yeah, there's a lot of housework that it's not like I'm loving that. I do love him to do it.
Yeah. Do you want the business on top of a very active prospecting plan and, and uh, I mean an awesome, awesome, his successful business, you're putting in all this extra work to build the brand.
Oh yeah. That's our ultimate goal. I mean, I can, yeah, we have a huge goals.
Well, you, my friend, it's, it's, uh, it's a pleasure to, to, to surround myself with, with a, a cleaner like yourself. I'm inspired and it's super fun to be, you know, it'd be a small part of that. So yeah. Thank you for coming on the show today and porn and the things they think that your audience and helping all of us think bigger about what's possible. Um, hopefully we've inspired some people to, um, embrace the cleaner tendencies within them and go make the world a bigger place, a better place.
Yeah, absolutely. I would definitely just recommend checking the book out if you haven't read it. It's amazing. It's a change. A lot of things that I think of differently, um, and spread, uh, put clarity of the things too.
I agree man. Great stuff and I always appreciate our conversations. I'm excited for your future. Let me put up here on the screen really quick. For those who aren't familiar with Jesse and the value that he brings to people, not just in his own business, but, uh, he and his business partner Jackson Wilkie have put together a Facebook group called digital mayor now, uh, which gives amazing social media content and training like all day, every day. It's just fantastic. That's from these guys. So if you're not yet a part of their group, go find it. Um, be a part of it and watch, watch what happens when you start to apply and follow the path that these guys are on. So, um, anyway, appreciate you Jesse, very much. For your time and, uh, I'm sure we'll be in touch very, very soon.
Absolutely, man, thank you so much.
Yeah, absolutely. I'm a an honor to be on the show. I'll obviously, I always talk to you and admire what you're doing, so thank you. So for having me on.
Yeah, for sure. It had, for those that don't know, Jesse, you're going to love this story. Jessie's a top producer here in the Portland market and that probably many people think because he's becoming so well known, he's been in business for a long time. He's, he's coming up on two years in the business to use in the business and he's absolutely killing it. And for those of you who, who kind of want to get a little taste of what Jesse's up to, what he's working on it go look at a couple places. Number one, his his youtube channel, which is real agent now by Jackson Wilkie and Jesse Dow real agent. Now you're going to see some crazy quality and quantity of videos that are just creating a standard for agents in this area. And around the country. Um, well done man. And then also your Facebook group, um, digital mayor now, uh, which is a really cool term coined by, uh, the only, uh, or the, the fantastic Gary Vaynerchuk. So, um, anyway, Jesse, again, thanks for you on the show. Let's get into this topic of really a book that you and I, uh, read together. I guess we read separately and, and, and then I read again, uh, by Tim Grover. It's called relentless. It's going from good to great to unstoppable. And uh, let's talk a little bit about the game the other night cause it will tie in. What did you see in Damian Lillard that had you, uh, recognizing him as being unstoppable?
Yeah, I think the thing that I recognize and I think everyone else recognizes, you know, he, he had an ultimate goal and that goal is to obviously win and you stay focused on that. And it didn't matter what it took, he was set out to accomplish that goal and then he made it happen.
I was, uh, I was impressed, uh, at, at halftime I tweeted out, like, Dane's got 32 points. I like, I was amazing. Oftentimes when people have that kind of first half, the second half is lack luster, right? Like to put in the work, they just squeeze a lot of points into one half. But you're exactly right. Like his aim was not to have a big first half. He was not going to stop until he won. You know, I'd been a Jordan fan my entire life and it was actually after the game that I said, I think Damian Lillard just became my all time favorite basketball player because I've never seen somebody close a game out. Like that was such audacity and, uh, it, it, um, it was impressive nonetheless for sports fans as well as for guys like you and I who, um, who get after it in the, in the, in the business space as well.
Yeah. And I think, you know, he, uh, you know, he even talked about it and some of the, uh, of the game one, two and three in is basically, you know, I don't celebrate or I don't get excited until like we've won the series. It isn't about the single games. It's about my ultimate common goal and that's to keep moving forward in the progression of the playoffs. Ultimately with the championship.
You know, the uh, this book that you and I read called relentless, it's authored by Devin. They have Tim Grover and a heats. He, for those that aren't familiar with the book, Jesse and I are going to go into it a little bit today, but the concept behind it is there. This Guy Tim Grover was the coach or trainer, Michael Jordan, Kobe Bryant, Dwayne Wade, to name a few, like some of the all time best players and, and toughest, like those were the toughest mindset. Absolutely. Ice In their veins, assassins when it came to closing at a game. Like they're just unbelievable. And they all sought out this trainer to help give them, not just a physical edge, but I was, I was impressed as I reviewed the book again, how much emphasis he puts on the mindset that anybody can have great, uh, great physical set. But that's not what separates people, right?
There's a lot of people that could hit a 37 foot step away, three pointer, but it was dames mindset to be able to do it with time running out when he could have very easily probably penetrated in the lane and scored, you know, an easy to or a quick jumper. He chose to do it in a pretty, pretty audacious manner. And it, to me, he became absolutely relentless as of course, have the, the people like again, Jordan and Colby and Charles Barth and some of the other, um, what Tim Grover refers to as closer. So Jesse, we've helped define the difference as Tim Grover the author lays out, there's three different categories of performers. You remember what those are?
Yeah. So there's the cooler that someone that's just supposedly like fun, exciting, executes at a high level but would probably stab you in the back. Uh, given the opportunity. Then there's the closure that someone that's very respected always shows up in those clinch game time decisions. Someone I would probably relate to as like Lebron James and I never knew the differences until I really read this book. Um, and then there's the cleaner if someone that's uh, you know, feared and respected for doing what they say there is going to set out to do, you know, and then they don't really talk about it that much. They just keep moving forward with that same mindset to the very end. Someone that I can relate to as like Jordan Coby, a Dame, uh, in the list, Dwayne Wade and these people were like sometimes aren't even like the all stars that you see that they are, but what they can do is elevate the whole team.
Yeah. Yeah. There's a different mindset. It's interesting you say that, cause again, Lebron is probably known as probably number one or number two best basketball players of all time. But I read his mindset is not one of a cleaner, right? The cleaner is who's feared and goes into a totally separate zone when like when the game's on the line. And I think Dane put himself in that category of being a cleaner, more so than Lebron ever has. Absolutely. Yeah. What, let me, let me talk about this Jesse. When you, when you look for people to do business with, right? You chose, um, obviously somebody like you who's got the same hunger, um, how important it is it, you know, whether that person via via closer or not, how, how important is it to surround yourself with other, other people that are, um, that inspired you to do great things?
To me it's a 100% about alignment. I know I've talked to you about this, like my ultimate vision is to create a business model where I just, how the agents working around me that are all basically cleaners, right? We walk out of those rural players involved when the business gets so big that week and need those specific roles, right? But to surround myself with people now, it's extremely important. I have a business coach, um, that's real estate related. He's out of the Arizona, a fantastic guy. I mean he has his own group, 20,000 people plus in there. Um, and then I also have a personal coach. Um, that really helps me with my mind. And I do read a business book each week and a mind book because as it is consistently like growing your mind and like, you know, sometimes this business can be, um, you know, exhausting.
But yeah, to me it's 100% about finding the right people, aligning yourself with that. And at the end of the day it is about you making that happen. You can't wait for anyone else to make it happen. I love it. Which is a perfect segue, Jessie into, we're going to go through the five points that Tim Grover outlines in his book. Relentless point number one was take responsibility. Um, how, how does that show up for you in the real estate world for those that are listening to the real estate agents, most of the audiences, um, how does taking responsibility show up for you? Yeah. Taking responsibility to me is about being responsible for my production. My days. If an issue happens, it's never blaming anyone. You're the ultimate gatekeeper into, um, the re, uh, whatever's going on, say with the transaction and something might come about. Just knowing that you have the options to, you know, kind of guide your clients and the process through and just being the ultimate responsible person to know that you control those actions.
I love it. All too often people quickly look around to see who who was at fault wasn't me. Right. Um, whereas a cleaner, right? Kind of the, the upper echelon of performers, those that are unstoppable, they're looking to say, no, that's all me. It's all on me. It's my fault. And I'm sure if if Dan would have scored 47 points and miss the last shot, um, he would have taken on himself like that was, that was my bad. Or even if someone else would think last shot, he still would've said it like, that was me. I knew I should have done that. And I think you're right. There's, there's a correlation between those that are cleaners and those that say, nope, I'll take complete responsibility for that. So, awesome. Let's talk about excuses. Point number two that Tim brings up is drop your excuses. Is it easy to have excuses in real estate?
Yeah, it's very easy to do it. And I think he makes a really good point, that book where he says like, you know, everyone is granting the same opportunities. Some people do have a lot of, you know, say connections or other, um, say, um, you know, different people that can help them get there. But you know, everyone has these, the opportunities and if you are saying everything, but you know, Jessie's awesome but you know, it's because x, Y, andZ , it's because I'm going out and actually doing the hard work to get myself in that position. Yeah. So I think a lot of people are just scared or just don't want to put in the effort to make it happen.
You know, that's gonna be a great segue into a future point as well. But you're right. How many people have I spoken with to say, you know, the, the missing component is in my business is this. And I asked, well, when is, when is this going to happen? And it's like, well, I've been really busy, like busy with what? Like did you, did you sleep more than seven hours last night and just be more in six hours? Like if you really want to get something done to be unstoppable, you have to pay the price and there can't be excuses. You have to start to eliminate everything that you say is keeping you from success has to go away. Either you have to like stop talking about it and, or you have to like actually move it out of the way so that you can get the things done and get the life that you want.
Absolutely. Yeah. I know, I know we talked about this before, but there are sacrifices will, no matter what you do, am I, and I think when you talk about like these cleaners in the book and whatnot, like, you know, they might not have the greatest social life or social circles, uh, cuts down because you have to do cut some of those people out of your life as you go on. Even family members. I just listened to a podcast the other day and he was talking about that same thing and it's like, you know, there are going to be sacrifices that come along the way, but what sacrifices are you willing to make to create your greatest results of what you really want inside?
Yeah, well I think that if you look at some of the people have made the greatest impact on the world, um, you know, in the business world and I'm sure in other places, um, yeah, it wasn't a popularity contest for them. Like there was an inner hunger to inner drive that drove them to do some crazy stuff like putting some crazy hours, um, and, and, and like pay a price others weren't willing to pay. And I think if you're wired that way, and I know Jesse and I are like, don't be ashamed of it. And I'm not saying you should, you should put things above a family or the things. But there's, there's a whole bunch of stuff that maybe called game of Thrones, I don't know. Right. I'm going to give him through what he's saying on their social media feed of like, Hey, can you please give me a recommendation of what series I should watch on Netflix?
I'm like, I cannot relate to that. What's on my Netflix because I like it. It just, it was wasting too much time. I've got like some really ambitious goals. It was too compelling. I didn't want it. Right. So I do watch an occasional sports game and I'm not, I'm not downplaying anybody who watches Netflix cause that's, I put probably have nobody listening if that's actually what I'm trying to do. But there are some things in life that you need to be okay given up. And, and again, that shouldn't be family, but it should be maybe some recreation. If you don't like the situation that you're in, then get rid of some, some maybe some rec time or some downtime or some Netflix time and fix it. Right. Change it. You can change it. Yeah, absolutely. That's my soapbox point number three, stop looking for secrets, tricks, or shortcuts. Um, we live in a society of people looking for the magic bullet, don't we?
Oh, 100%. And you know, this is a actually funny because, uh, we were at the same event the other day that Don Hobbes event, which was fantastic. Um, and the one thing that he said that really stuck with me was that, uh, you know, anyone that's looking for all these quick fixes, like in real estate or like leads and things like that, he's like, all of these people are really saying is that they're looking for a job. And I was like, that made so much sense to me. I'm like, yeah, they are. They're not looking to create a business, they're just looking to plug and play. They probably left, you know, decently paying job to come into something else. Realize it's all this work and now they're like just looking for some quick income. Right.
Yeah. Yeah. That's really interesting. I actually didn't catch that he said that, but I love that you pointed that out. I think I missed that point. Um, yeah, cause you're right, there's if, if you want to build a brand, right? Which I think every real estate agent should be doing right now is highly focused on building a brand. It takes a lot of work, right? You're right. Yeah. It's the opposite of of buying needs where you're being spoon fed stuff from Zillow and some of these other partners, which it's, it's quick money, right? Maybe not, but maybe it's quick money, but guess what? You're always going to be on the Dole. Right? It's like being on welfare. Like at the end of the day, you're going to have to like be able to fend for yourself because as soon as that plug pulls in and potentially, right, Zillow becomes an agent. Now, what are you gonna do? Right? Kind of like when realtor.com so many people were totally tied to realtor.com. They changed their model to where they're not like selling leads anymore. And it was like some people were, were, were, were really hurting. Um, some of my clients were really hurting and again, I don't fault them, but hopefully we take that as a lesson to say, how about we build a brand where people come to you as opposed to you just standing at the red line, you know?
Yeah. One thing I can proudly say is I have never spent a dime on a lead and that is that. And like I've spent all my money on brand building and yeah, we have ran Facebook ads to like boost open houses and that type of things. Um, and, but we weren't actively like going out to do that, to build the, the do lead capturing. Um, but yeah, we've spent so much time and effort on creating our brand, which now we've really seen like engage and it's, it's, um, it's a lot of hard work. I mean don't get me wrong, like we spend up to 20 hours a day, but you know, a lot of that we can do like, you know, on our phones and whatnot. But yeah, there, there is no shortcuts and I building your brand is the absolute most important thing. Cause I talked about this before, is that so your brokerage sold out Timony didn't like the company or you weren't a good fit for them.
You need to be able to take your stuff to go to another brokerage and still have that brand unity across all platforms because if it's the brokerage that's being highlighted in everything, um, that's the only person that did the clients are getting to know. Yeah, that's a great point. And you're the person that they're hiring. It isn't, trust me, it isn't the brokerage. I agree. I agree wholeheartedly. People, twos, twos, people. Um, point number four is do the work and you've already talked about, but, um, I know for you putting out the quantity and quality of the videos you guys do, every time I see something come through, I'm like behind each one of those five minute video, five to 10 minute views, like you guys are putting out how much, how much real work is going in behind that. We have a pretty strict schedule now of the way that we do it.
So we were on shoot one day and probably it's about, we'll end up with about an hour of content if we do have a five city series and then we'll break that down into like a single video for each city or area. It doesn't matter. But Jackson probably spends, I don't know, man, a lot of time editing those videos. And I will say though, like this is like our ultimate vision, like why we are the greatest partnership on the planet. Like I couldn't be more thankful to like have somebody like him, uh, that came on board. And like that's his ultimate passion. My passion is really real estate. Um, but yeah, he spends endless hours creating that content. But it is, it is awesome. Like the results have been great. The scene doc has been fantastic. So, so what video, going back to my question, how many hours of of effort is that taking you?
I would say to do a five city series and filming and everything all in with his efforts in mind. We're probably looking at maybe 30 hours. So 30 hours for a series like that. Um, yeah. How do you fit that into a 40 hour workweek if you don't write it extends beyond that. And so I'm with are, like I said, we have a strict schedule of shooting, so we'll do like four hours on say like a Thursday and then Jackson edits it pretty much at night, like from say six o'clock at night till 11 o'clock at night. So he's spending a lot of time after hours. Um, doing the editing piece.
Hmm. Which is our last point. Great segway into this is push yourself. Right? In fact, the cool from the book every day you have to do something you don't want to do every day. Challenge yourself to be uncomfortable, push past the apathy and laziness and fear kind of said it better myself that uh, to get to uncommon levels you have to do uncommon things to be not just good but great and I'd just be great but be unstoppable. Yeah. That would be willing to pay a price and um, push yourself beyond what's comfortable.
Oh yeah. It's, I used to and I still get it and I finally figured this out with like my life coach is, um, I get this a little bit of anxiety and I was like, why? I couldn't figure out where it was coming from in La life figured out that it's actually like a piece of fear that I had. Um, and I was like, once I figured that out, it was, it's been like awesome because I can like really change my mindset or just to execute the thing. Got It. Like made me a little fearful. But yeah, I mean, every single day I, I'm pushing myself to like go out and do things I don't want to do, you know, I'm, I supposed to do the hustle work. I'm only one year, almost two years in. It's not like people are calling the throne in. You have to every day with like all this business I'm doing, like I'm sure getting the phones for sale by owner expire, um, you know, open houses, things like that. So yeah, there's a lot of housework that it's not like I'm loving that. I do love him to do it.
Yeah. Do you want the business on top of a very active prospecting plan and, and uh, I mean an awesome, awesome, his successful business, you're putting in all this extra work to build the brand.
Oh yeah. That's our ultimate goal. I mean, I can, yeah, we have a huge goals.
Well, you, my friend, it's, it's, uh, it's a pleasure to, to, to surround myself with, with a, a cleaner like yourself. I'm inspired and it's super fun to be, you know, it'd be a small part of that. So yeah. Thank you for coming on the show today and porn and the things they think that your audience and helping all of us think bigger about what's possible. Um, hopefully we've inspired some people to, um, embrace the cleaner tendencies within them and go make the world a bigger place, a better place.
Yeah, absolutely. I would definitely just recommend checking the book out if you haven't read it. It's amazing. It's a change. A lot of things that I think of differently, um, and spread, uh, put clarity of the things too.
I agree man. Great stuff and I always appreciate our conversations. I'm excited for your future. Let me put up here on the screen really quick. For those who aren't familiar with Jesse and the value that he brings to people, not just in his own business, but, uh, he and his business partner Jackson Wilkie have put together a Facebook group called digital mayor now, uh, which gives amazing social media content and training like all day, every day. It's just fantastic. That's from these guys. So if you're not yet a part of their group, go find it. Um, be a part of it and watch, watch what happens when you start to apply and follow the path that these guys are on. So, um, anyway, appreciate you Jesse, very much. For your time and, uh, I'm sure we'll be in touch very, very soon.
Absolutely, man, thank you so much.
Creators and Guests
Host
Justin Stoddart
What is Think Bigger Real Estate?
The road to success for real estate agents is well-marked. The road to significance is not. Here, we help you to Think Bigger than just your business. We inspire you to seek success AND significance, income AND impact. We do that by interviewing the biggest thinkers and highest achievers in the real estate industry, extracting the secrets to having it all.