The LeanScaper Podcast

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The era of order-taking is over and if your sales team is still sitting around waiting for the phone to ring, you’re in trouble. In this episode, Benji sits down with Ryan Groth, CEO of Sales Transformation Group, to unpack what today’s high-performance contractor sales orgs actually look like and how you can build one from scratch.

You’ll learn:

• Why “sales culture” is your biggest lever in today’s market
• How to future-proof your sales org in an AI-driven world
• What sales leaders must master (hint: CRM, coaching, and culture)
• Why it’s time to lead from the front - not from the boardroom


Hard truth's and tactical next steps every $1M–$10M contractor needs to hear.

Connect with Ryan Groth and STG at salestransformationgroup.com
 

What is The LeanScaper Podcast?

The LeanScaper Podcast is where serious landscape leaders go to grow.

If you want new school systems for an old school industry, expertly crafted interviews with world class experts, endless inspiration you’ve come to the right place.

Hosted by Benji Carlson and Mark Bradley. New Episodes release every Monday, on every platform.