Small businesses are increasingly using private customer communities to win the customer back from Big Social. Why is this? How can small businesses create a wedge between the consumer and the big powerful Social Networks? What is this secret thing that only small, niche, and local businesses can use? Also, is this the death of email newsletters? Simon and Niklas discuss what drives this trend and the economics behind it
What is community is eating the world - CIETW?
a podcast focused on the commercial side of community - what do investors, management need to understand about this super trend?