In today's episode, I talk to Louis Deslus from Era B2B about building full-service outbound systems that achieve exceptional results through natural, human-centered prospection.
We dive deep into his agency's multi-channel approach and explore how they achieved 180 meetings per month with a 7% conversion rate for a client. Louis shares his unique philosophy on creating genuine conversations rather than "selling," explaining why traditional sales principles still outperform AI-generated content. We discuss his journey from black hat SEO and early LinkedIn automation to founding a full-service agency, and explore tactics like industrializing referrals (achieving 90% meeting rates) and leveraging influencer networks. Louis also shares his perspective on the future of prospection, emphasizing that targeting and strategy will become increasingly critical as more companies adopt automation.
Enjoy 🙂
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00:00) Introduction to Outbound Wizards
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00:21) What Era B2B Does and Client Types
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01:51) Approaching New Clients: Product-Market Fit Assessment
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03:46) Creating Discussions vs. Selling
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04:17) Traction Case Study: 180 Meetings per Month
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05:42) Natural Communication vs. AI-Generated Content
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07:24) Industrializing Referrals and Champion Networks
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09:59) Influencer Outbound Strategy
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10:31) Louis's Journey: From Black Hat SEO to Outbound
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13:06) The Importance of Manual Excellence Before Automation
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15:28) Future of Prospection: Targeting and Infrastructure Challenges
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LinkedIn
📧 Email - saurabh@salesrobot.co
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What is Outbound Wizards by SalesRobot?
This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.