Retail Remix

As an executive, Kristin Smith is always focused on finding “wide open spaces.” She believes these spaces or gaps highlight real customer needs and present new opportunities for businesses to differentiate and grow.

And she found a lot of these opportunities in Fernish, which ultimately inspired her to invest in, advise and join the company as President and Chief Operating Officer. After seeing a significant spike in demand during the pandemic, Kristin and the rest of the team are focused on growth mode.

Show Notes

As an executive, Kristin Smith is always focused on finding “wide open spaces.” She believes these spaces or gaps highlight real customer needs and present new opportunities for businesses to differentiate and grow. 
 
And she found a lot of these opportunities in Fernish, which ultimately inspired her to invest in, advise and join the company as President and Chief Operating Officer. After seeing a significant spike in demand during the pandemic, Kristin and the rest of the team are focused on growth mode. This week, Alicia Esposito chats with her about:  
  • How the Fernish mission has evolved during the pandemic;  
  • The demographic trends driving new expansion opportunities and growth for the business;  
  • Top operational challenges and investments Fernish has had to make as the business scales; and  
  • How collaboration and brand partnerships can inspire innovation.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.