What if your best real estate lead generation strategy didn’t feel like lead generation at all?
In this episode, Kristen Cantrell sits down with Cassie Roberts, a real estate agent, community builder, and Hello Culture chapter leader in the Denver/Castle Rock area.
Cassie shares how nearly a decade in real estate has taught her that the one thing she can always count on is change—and how learning to adapt has helped her build a business that works alongside her life as a mom.
But the heart of this conversation is community.
Cassie has turned her natural love for bringing people together into a powerful part of her business. From school events and mom friendships to her annual golf tournament and Hello Culture gatherings, she has found ways to build genuine relationships while doing things she actually enjoys.
Kristen and Cassie talk about:
* Why sphere of influence continues to be Cassie’s biggest source of business
* How community-building can become a natural form of lead generation
* Finding business-building activities that actually fit your life as a mom
* Why you don’t have to cold call or door knock if those strategies aren’t you
* How Cassie turned a small golf event into a **seven-year community tradition with 77 attendees**
* The importance of sticking with something even when the first few attempts feel like a flop
* How getting involved at your kids’ school can create meaningful relationships and business opportunities
* Why connecting with agents and entrepreneurs outside your local market can expand the way you think about your business
* The power of national communities, collaboration, and knowing you’re not building your business alone
* Cassie’s upcoming retreat and why she believes women need spaces for deeper connection
This episode is a great reminder that everything big starts small. You don’t have to build a massive network overnight. Start with what feels natural, bring people together, stay consistent, and let the relationships grow.
Because when you build a business around genuine connection, **the business can grow right alongside the community.**
Become A Hello Culture Chapter Leader: https://thehelloculture.com/
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What is Moms in Real Estate?
Real, raw, and relatable with host Kristen Cantrell. The Moms in Real Estate podcast exists to remind you that you’re not alone in this. We share honest conversations with moms just like you—about real estate, motherhood, ambition, burnout, growth, and everything in between.
This is real life. Told honestly.