Run With It

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Today's guest, Lillian Rafson, has uncovered a completely unaddressed market in her experience running a very unique travel agency: a travel experience catered to persons with disabilities. In this episode, Lillian makes a compelling case for the need for such solution and why access to elevators and other ADA requirements isn't enough.

Show Notes

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  • The total addressable market for this idea is over 16 million individuals in the U.S. alone. 

Action Steps:

  1. Partner with member of the community 
  2. Research applicable grants 


Lillian Rafson is the founder of Pack Up + Go, a surprise travel agency. 

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What is Run With It?

Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.