Paris Talks Marketing

A corporate strategist with 18 years in cross-functional digital product and marketing, David Isaac Mathews develops first principles, supporting the C-suite to deliver more reliable growth for their “What’s Next” strategic business initiatives.

In his previous role as a Lead for Transaction & Advisory Services at ASEAN EY-Parthenon, David did commercial due diligence and acquisitions for traditional businesses acquiring innovation.

Currently, he's the Chief Growth Officer at GrowthOps, Asia, a company helping large organizations acquire and retain new customers, build and launch transformational products, and scale up operations.

David's Notable Experience & Recent Thought Leadership:
● Ground-up digital strategy for a #1 bank
● 'CMOs: How to reliably become your company’s growth engine' – a playbook to de-risking your go-to-market strategy with real-time experimentation.
● How to align full-funnel marketing with the customer journey? Leveraging real-time marketing for stickiness, scale, and the CMO's role in Growth.

Listen to the episode with David to find out more about how to approach digital transformation & the importance of cross-functional collaboration at the C-suite.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that David and Paris discussed in this episode:

• How David brings digital transformation(DX) to large organizations
• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO
• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration
• Corporate venture launching
• The greatest roadblocks in monetization for innovation in SEA
• The importance of connecting customer experience and marketing with real-time data for data-driven decision-making


Resources Mentioned:

Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin Speculand


Guest:
LinkedIn
GrowthOps

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.