Paris Talks Marketing

A corporate strategist with 18 years in cross-functional digital product and marketing, David Isaac Mathews develops first principles, supporting the C-suite to deliver more reliable growth for their “What’s Next” strategic business initiatives.

In his previous role as a Lead for Transaction & Advisory Services at ASEAN EY-Parthenon, David did commercial due diligence and acquisitions for traditional businesses acquiring innovation.

Currently, he's the Chief Growth Officer at GrowthOps, Asia, a company helping large organizations acquire and retain new customers, build and launch transformational products, and scale up operations.

David's Notable Experience & Recent Thought Leadership:
● Ground-up digital strategy for a #1 bank
● 'CMOs: How to reliably become your company’s growth engine' – a playbook to de-risking your go-to-market strategy with real-time experimentation.
● How to align full-funnel marketing with the customer journey? Leveraging real-time marketing for stickiness, scale, and the CMO's role in Growth.

Listen to the episode with David to find out more about how to approach digital transformation & the importance of cross-functional collaboration at the C-suite.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that David and Paris discussed in this episode:

• How David brings digital transformation(DX) to large organizations
• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO
• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration
• Corporate venture launching
• The greatest roadblocks in monetization for innovation in SEA
• The importance of connecting customer experience and marketing with real-time data for data-driven decision-making


Resources Mentioned:

Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin Speculand


Guest:
LinkedIn
GrowthOps

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!