Business of Speed Podcast

He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed.
 Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:
  • How saying no to the wrong deal doubled his career trajectory
  • Why partnerships, not sponsorships, define the next era of motorsport business
  • Formula E’s billion-impression growth story (and what it teaches every brand)
  • How the electric series plans to conquer the Americas—Miami, Mexico City, São Paulo and beyond

Creators and Guests

Host
Lali Michelsen
Chief Creative Officer, Business of Speed
Host
Vincenzo Landino
Founder + Managing Director, Business of Speed

What is Business of Speed Podcast?

Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing.

We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact.

This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.