Beyond The Pipeline

Summary

In this episode of the Beyond the Pipeline podcast, host Vivin engages with Jen Bergren, a documentation expert, to explore the critical role of documentation in operations and business success. They discuss the challenges organisations face in prioritizing documentation, the cultural differences between large companies and startups, and practical strategies for effective documentation practices. Jen emphasizes the importance of starting small, maintaining clarity, and ensuring accessibility in documentation. The conversation also touches on the significance of metrics to measure the impact of documentation and the tools that can facilitate the documentation process. Jen shares her insights on fostering a documentation culture within organizations and the necessity of ongoing maintenance and versioning of documents.

Takeaways

- Documentation is essential for business success and scalability.
- Many organizations struggle to prioritize documentation due to cultural norms.
- Starting documentation efforts small can lead to better adoption.
- Balancing detail and clarity is crucial in the documentation.
- Collaboration in documentation can lead to inconsistencies if not managed well.
- Versioning and maintenance of documents are vital for their relevance.
- Structuring documents for easy access enhances usability.
- Using familiar tools for documentation can improve engagement.
- Metrics are necessary to demonstrate the value of documentation efforts.
- Regular reviews of documentation help keep it up to date.

Connect with Jen Bergren
Follow Beyond the Pipeline on LinkedIn

A great post on documentation structure by Jen



Creators & Guests

Host
Vivin Vergis
Guest
Jen Bergren

What is Beyond The Pipeline?

Beyond the Pipeline is a podcast that dives into the operations, processes, and behind-the-scenes work powering sustainable, predictable sales pipelines for B2B SaaS companies. Each episode features insights and best practices from leading experts in revenue operations, sales, and marketing. The show highlights the critical, often overlooked roles that fuel high-performing revenue teams, offering actionable takeaways for sales, marketing, and operations leaders.