S3E2: Content + Total Addressable Attention Featuring Diandra Escobar

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA

What do ALL marketers have in common?

We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work.

Diandra has mastered getting and holding attention. 

She also shares her secrets on creating content that gets attention and drives growth.

Because that's what marketing is for: to drive organizational growth.

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.