1 00:00:01,530 --> 00:00:03,990 Morgan Franklin: You know, for someone with a solo podcast, I 2 00:00:03,990 --> 00:00:07,890 have a lot of opinions on podcast guests, one of them 3 00:00:07,890 --> 00:00:12,240 being that the right guest is going to make you a lot more 4 00:00:12,240 --> 00:00:17,010 money than most sponsorships or advertisers ever will. I produce 5 00:00:17,010 --> 00:00:19,740 several interview style podcasts, and there's one thing 6 00:00:19,740 --> 00:00:23,640 that I know for sure, nothing creates the opportunity for 7 00:00:23,640 --> 00:00:27,150 networking and building connections quite like hosting 8 00:00:27,150 --> 00:00:30,660 interviews on your own podcast, just being the producer in the 9 00:00:30,660 --> 00:00:35,100 room, I've watched hundreds of professional and personal 10 00:00:35,100 --> 00:00:38,850 connections formed during recordings, connections and 11 00:00:38,850 --> 00:00:42,810 relationships that have gone on to make a lot of money. In this 12 00:00:42,810 --> 00:00:45,840 episode, we're going to talk about how to create a valuable 13 00:00:45,840 --> 00:00:49,710 connection with your guest, how to turn that one time 14 00:00:49,710 --> 00:00:53,610 collaboration into an ongoing partnership, and what it takes 15 00:00:53,610 --> 00:00:57,480 to position your podcast as a coveted marketing and outreach 16 00:00:57,510 --> 00:01:01,800 opportunity. Hello and welcome to podcast for profit. My name 17 00:01:01,800 --> 00:01:05,430 is Morgan Franklin. I'm a Podcast Producer, strategist and 18 00:01:05,430 --> 00:01:10,170 educator. This podcast will help you create and grow a podcast 19 00:01:10,290 --> 00:01:14,280 that cuts through the noise of social media and speaks directly 20 00:01:14,280 --> 00:01:18,120 to your target audience. If you're ready to create a podcast 21 00:01:18,120 --> 00:01:21,060 that will align you with the experts in your industry, 22 00:01:21,120 --> 00:01:25,170 position yourself as a trusted leader and create another source 23 00:01:25,170 --> 00:01:29,520 of revenue for your business. You're in the right place. Do 24 00:01:29,520 --> 00:01:32,550 you want to know the secret to making a valuable connection? 25 00:01:32,880 --> 00:01:35,580 It's being a valuable connection. And I know that 26 00:01:35,580 --> 00:01:38,940 sounds like the inside of a fortune cookie, but in the past 27 00:01:38,940 --> 00:01:42,960 10 years, I've started two multi, six figure businesses, 28 00:01:42,990 --> 00:01:45,870 and you want to know how I did it. You want to know how I get 29 00:01:45,870 --> 00:01:50,070 almost every client I pursue or that shows interest in me. I 30 00:01:50,070 --> 00:01:55,560 give them my time, I give them my knowledge. I give them my 31 00:01:55,560 --> 00:01:59,760 attention, and most importantly, I give them the most valuable 32 00:01:59,760 --> 00:02:05,070 information I can every single time. Have you ever heard that 33 00:02:05,070 --> 00:02:07,890 phrase, it takes a friend to be a friend. That's one of my 34 00:02:07,890 --> 00:02:10,560 favorite sayings, and I think about it all the time because it 35 00:02:10,560 --> 00:02:14,640 has so many different meanings. Yes, you have to be a friend to 36 00:02:14,640 --> 00:02:18,390 have a friend, but you also have to give if you want to be given 37 00:02:18,390 --> 00:02:23,070 to, you have to show your commitment. To get commitment, 38 00:02:23,220 --> 00:02:27,360 you have to make an investment to be invested in that's why I 39 00:02:27,360 --> 00:02:31,440 give myself so fully at every opportunity I have. If I'm 40 00:02:31,440 --> 00:02:35,250 taking the time to do something, I'm gonna put all my cards on 41 00:02:35,250 --> 00:02:38,130 the table. I'm gonna do everything that I can. And when 42 00:02:38,130 --> 00:02:41,730 you host someone on your podcast, you want to be the most 43 00:02:41,730 --> 00:02:47,010 valuable, attentive, investing person that you can be. You want 44 00:02:47,010 --> 00:02:49,860 to show this person that you are grateful to have them, and that 45 00:02:49,860 --> 00:02:54,000 not only that, but you want to help them. This is where I think 46 00:02:54,000 --> 00:02:57,540 so many podcasters and people overall are just kind of getting 47 00:02:57,540 --> 00:03:01,290 it wrong. They get an incredible guest, maybe even someone they'd 48 00:03:01,290 --> 00:03:04,470 love to work with. And you start rubbing your hands together like 49 00:03:04,470 --> 00:03:08,610 a fly at a barbecue, and you lose sight of the mission, 50 00:03:08,700 --> 00:03:12,330 because your energy changes from being so grateful and excited to 51 00:03:12,330 --> 00:03:15,630 have this person on your podcast to what can I get out of this? 52 00:03:15,630 --> 00:03:18,660 How can I close this deal? How can I make sure that I'm getting 53 00:03:18,660 --> 00:03:21,870 the most out of this person's audience? And people can sense 54 00:03:21,870 --> 00:03:24,750 that, and let's just say that you did just invite someone on 55 00:03:24,750 --> 00:03:27,150 your podcast with the intention of doing business with them in 56 00:03:27,150 --> 00:03:30,630 the future. That is so exciting, right? Like this is a new 57 00:03:30,630 --> 00:03:34,410 opportunity for you, but you have to stay calm. We have to 58 00:03:34,410 --> 00:03:38,610 stay in that energy of true abundance and not wanting or 59 00:03:38,610 --> 00:03:42,420 needing anything. So if you do want to work with this person, 60 00:03:42,660 --> 00:03:47,340 you are not following up with information about your product 61 00:03:47,340 --> 00:03:50,520 or your business or your mastermind and trying to sell 62 00:03:50,520 --> 00:03:54,780 them. You are following up with maybe a free audit from your 63 00:03:54,780 --> 00:03:57,900 team, or saying, Hey, I just launched this product. I would 64 00:03:57,900 --> 00:04:01,080 love to send it out to you if it would help you. Or hey, I've got 65 00:04:01,080 --> 00:04:03,600 two tickets to a gala next weekend, and I would love to 66 00:04:03,600 --> 00:04:06,900 host you. It was great to meet you. You are moving in the 67 00:04:06,900 --> 00:04:10,110 energy of I have everything I could ever want and need, but 68 00:04:10,110 --> 00:04:13,350 we're friends now, and I sincerely want to help you out. 69 00:04:13,590 --> 00:04:16,440 That is the energy I'm trying to bring you. Know that? Mean, 70 00:04:16,440 --> 00:04:19,470 that's like the energy that I bring to the function. That's 71 00:04:19,470 --> 00:04:23,550 me. That's the energy I want to bring to the function. Thank you 72 00:04:23,550 --> 00:04:27,360 for investing in me and my podcast with your time and your 73 00:04:27,390 --> 00:04:33,570 effort. Now, how can I invest in you that alone will change the 74 00:04:33,570 --> 00:04:37,410 game for you, that will change the relationship you have with 75 00:04:37,410 --> 00:04:41,130 your guests? Now, will every guest become a client? No, no, 76 00:04:41,130 --> 00:04:45,450 of course not, but you don't need every guest to become a 77 00:04:45,450 --> 00:04:49,950 client. You don't want every guest to become a client. Plant 78 00:04:49,950 --> 00:04:55,860 the seeds of goodwill, and I promise abundance will grow some 79 00:04:55,860 --> 00:04:59,400 of the best clients I have and the most treasured professional 80 00:04:59,400 --> 00:05:02,280 relationship. I've made in the past decade have been from 81 00:05:02,280 --> 00:05:06,060 meeting someone at the studio, recording a podcast and doing 82 00:05:06,060 --> 00:05:09,720 something for free for them, trying to give them some value, 83 00:05:09,870 --> 00:05:15,540 giving them my best and really not expecting anything in return 84 00:05:15,540 --> 00:05:19,590 from them. And just think about this for a minute, when you give 85 00:05:19,590 --> 00:05:24,480 someone an incredible experience for free. What do you think 86 00:05:24,540 --> 00:05:27,900 they'll expect from you when they're actually paying money? 87 00:05:28,110 --> 00:05:31,380 Just think about that. And next time that you're like, oh my 88 00:05:31,380 --> 00:05:33,840 gosh, I don't have time to do this. I don't want to do this, 89 00:05:34,020 --> 00:05:37,110 but you're faced with a really incredible opportunity, or the 90 00:05:37,140 --> 00:05:39,990 door is slightly open, and you think, wow, I could really, I 91 00:05:39,990 --> 00:05:42,810 could do something for this person. Think about that. Think 92 00:05:42,810 --> 00:05:47,130 about what will this person think I would give them if they 93 00:05:47,130 --> 00:05:51,900 were paying when I gave this to them for free? Now all this is 94 00:05:51,900 --> 00:05:55,890 great, and I know that we just can't wait to work for free for 95 00:05:55,890 --> 00:06:00,060 people, but let's talk about how we're gonna get this amazing 96 00:06:00,060 --> 00:06:03,240 guest and future client to come on the show. Because if you're 97 00:06:03,240 --> 00:06:06,570 shooting high, and I hope you are, you might feel kind of 98 00:06:06,570 --> 00:06:10,020 intimidated to invite someone on your show that you actually want 99 00:06:10,020 --> 00:06:12,720 to work with. And honestly, some of the best advice I've ever 100 00:06:12,720 --> 00:06:15,510 gotten business is, if you're sending out a pitch to somebody 101 00:06:15,540 --> 00:06:18,540 and you don't feel a little bit anxious to press in, you 102 00:06:18,540 --> 00:06:21,930 probably aren't aiming high enough. So the first thing is, 103 00:06:21,960 --> 00:06:26,220 you need to have an exact reason why you want them to come on 104 00:06:26,220 --> 00:06:30,450 your show. How is it going to benefit them and your audience? 105 00:06:30,720 --> 00:06:33,180 People want to be flattered, of course, but they also want to 106 00:06:33,180 --> 00:06:38,010 know why they're the person for the job, so to speak. I condense 107 00:06:38,010 --> 00:06:42,960 this down into what your podcast is about why you want them and 108 00:06:42,990 --> 00:06:47,010 what you think the audience will gain from them coming on the 109 00:06:47,010 --> 00:06:50,100 show. Like I said, a little bit of flattery, a little bit of 110 00:06:50,100 --> 00:06:54,030 telling them why you think they are the best person to do this 111 00:06:54,210 --> 00:06:57,690 and also why you want them. Specifically turning a guest 112 00:06:57,690 --> 00:07:00,180 into a client. Really starts with that first interaction. 113 00:07:00,210 --> 00:07:03,210 It's how you approach them. Are you being professional? Are you 114 00:07:03,210 --> 00:07:06,300 being concise? Are you attaching a media kit of your podcast with 115 00:07:06,300 --> 00:07:09,000 its previous guests and accomplishments? Are you telling 116 00:07:09,000 --> 00:07:13,080 them I have these exact recording dates and times? Are 117 00:07:13,080 --> 00:07:15,690 you offering to do a pre interview with them to get to 118 00:07:15,690 --> 00:07:18,180 know them a little bit more and try to find out some things that 119 00:07:18,180 --> 00:07:21,180 they haven't talked about on other podcasts? And by the way, 120 00:07:21,210 --> 00:07:24,540 if you still need a media kit or you want to refresh the one that 121 00:07:24,540 --> 00:07:28,650 you have, I have the perfect Canva template linked for you in 122 00:07:28,650 --> 00:07:31,080 the episode description. You have to think about these 123 00:07:31,080 --> 00:07:33,780 interactions and how you're addressing the guest. How 124 00:07:33,780 --> 00:07:37,380 quickly are you replying back to their messages? Are you engaging 125 00:07:37,380 --> 00:07:39,870 with them? Are you showing them the attention that you showed 126 00:07:39,870 --> 00:07:43,590 from start to finish, because I think a good guest experience, a 127 00:07:43,590 --> 00:07:47,430 guest experience that will result in a valuable connection 128 00:07:47,730 --> 00:07:51,840 is a thoughtful invitation with information about the podcast, a 129 00:07:51,840 --> 00:07:56,010 pre interview, customized questions, a follow up with 130 00:07:56,010 --> 00:07:58,260 details about the recording and asking if they want to change 131 00:07:58,260 --> 00:08:01,800 any of the Questions, a well managed recording and meeting, 132 00:08:02,190 --> 00:08:05,100 and finally, just following up with the links to their podcast, 133 00:08:05,100 --> 00:08:07,230 let them know how they can listen to their podcast, and 134 00:08:07,230 --> 00:08:10,500 also some promotional materials for them to share the episode. 135 00:08:10,500 --> 00:08:14,250 Like that is really the least that we can do. And I want to go 136 00:08:14,250 --> 00:08:16,950 back for just a minute talking about the actual meeting and the 137 00:08:16,950 --> 00:08:20,910 podcast recording most of the time. This is where the magic 138 00:08:20,910 --> 00:08:24,270 happens. This is where you're going to make or break this 139 00:08:24,270 --> 00:08:27,960 deal. First, if it's a virtual meeting, get on 15 minutes early 140 00:08:27,960 --> 00:08:31,290 and make sure you've read through the questions at least 141 00:08:31,290 --> 00:08:34,350 once. And if it's an in person, get there, I'd say an hour 142 00:08:34,350 --> 00:08:37,320 early. Make sure all your equipment is set up properly. 143 00:08:37,320 --> 00:08:39,600 You know everything that you need, and again, that you've 144 00:08:39,600 --> 00:08:43,920 read through your questions at least once when the guest comes 145 00:08:43,920 --> 00:08:47,760 in, take a few minutes to chit chat, get to know them, ask them 146 00:08:47,760 --> 00:08:51,270 about their day, talk to them about the podcast recording. In 147 00:08:51,270 --> 00:08:54,210 my mind, as a producer, there is nothing worse than just having 148 00:08:54,210 --> 00:08:57,630 to go straight into the recording. So make sure you're 149 00:08:57,630 --> 00:09:01,650 giving your guest that time. Most people aren't going on the 150 00:09:01,650 --> 00:09:04,470 late night circuit. Okay? They're gonna be nervous, or at 151 00:09:04,470 --> 00:09:07,230 least they're gonna feel a little tense. So take some time 152 00:09:07,230 --> 00:09:09,750 to talk with them. Let them know how much you edit the show, if 153 00:09:09,750 --> 00:09:12,150 you edit the show, and what they can expect throughout this 154 00:09:12,150 --> 00:09:17,520 recording. Clarity is kindness. And finally, when it's over, no 155 00:09:17,520 --> 00:09:21,450 matter what. And I mean this, if you don't hear anything else 156 00:09:21,450 --> 00:09:24,870 from this whole episode, listen to this compliment them on what 157 00:09:24,870 --> 00:09:27,930 an incredible job they did at the end of that podcast, maybe 158 00:09:27,930 --> 00:09:30,930 they stumbled through the whole thing and they could hardly put 159 00:09:30,930 --> 00:09:34,410 a sentence together. I don't care. Take a minute and let them 160 00:09:34,410 --> 00:09:37,680 know that they did an amazing job and you appreciate them for 161 00:09:37,680 --> 00:09:41,130 coming in and recording with you today. That is the absolute bare 162 00:09:41,130 --> 00:09:44,610 minimum that we can do for our guests after that, depending on 163 00:09:44,610 --> 00:09:48,000 how much time you have, you can chat or let them know when the 164 00:09:48,000 --> 00:09:50,250 episode is going to be coming out, if you have any idea, and 165 00:09:50,250 --> 00:09:53,400 then also that you'll follow up with some links so that they can 166 00:09:53,400 --> 00:09:56,190 listen to it and share it. Sometimes. I also like to ask a 167 00:09:56,190 --> 00:09:59,250 guest, like if they have any connections or know anybody that 168 00:09:59,250 --> 00:10:02,820 they'd recommend to. Come on the show. Usually great guests have 169 00:10:02,820 --> 00:10:06,180 great people in their network as well that would be a great guest 170 00:10:06,180 --> 00:10:08,940 for your show. So don't let them run off without asking, like, 171 00:10:08,940 --> 00:10:11,340 Hey, do you have anyone else that you think would be good for 172 00:10:11,340 --> 00:10:15,300 the show? But don't just sign off or hurry them off. Make sure 173 00:10:15,300 --> 00:10:18,810 that from the beginning to the end of this recording experience 174 00:10:18,990 --> 00:10:22,290 they feel special and that they feel valuable, and that they 175 00:10:22,290 --> 00:10:26,700 know that you appreciate them taking their time and effort to 176 00:10:26,700 --> 00:10:29,370 come on your podcast. Because honestly, that's a really big 177 00:10:29,370 --> 00:10:31,110 deal, and most of the time they're not getting paid, 178 00:10:31,110 --> 00:10:34,950 they're not getting anything for it. So let them know, Hey, I 179 00:10:34,950 --> 00:10:38,100 appreciate you. And then, of course, when you're sending out 180 00:10:38,100 --> 00:10:41,430 the links and your podcast episode has been released, start 181 00:10:41,430 --> 00:10:45,720 planting those seeds. Like I said, Give from your heart. Let 182 00:10:45,720 --> 00:10:49,080 them know. Hey, I am here to help you. Let me know if you 183 00:10:49,080 --> 00:10:52,380 need anything. Hey, I have this product I'd like you to try or, 184 00:10:52,410 --> 00:10:56,340 Hey, would you like us to do an audit for you? If they like you, 185 00:10:56,430 --> 00:10:59,940 this is gonna all happen so easily and naturally. You guys 186 00:10:59,940 --> 00:11:03,420 know it's just like making a friend. It's any kind of 187 00:11:03,420 --> 00:11:06,720 connection that you have. This is the exact same thing. But if 188 00:11:06,720 --> 00:11:10,110 it feels forced or unwelcome, I'd honestly just let it go. I'd 189 00:11:10,110 --> 00:11:12,690 probably just send the links to the podcast. And sometimes you 190 00:11:12,690 --> 00:11:14,820 just don't click with people. You know, you're not going to 191 00:11:14,820 --> 00:11:17,490 click with every single guest that you have, and that is okay, 192 00:11:17,490 --> 00:11:21,300 so don't push it. I would make this customized to each person, 193 00:11:21,630 --> 00:11:25,650 because it just takes a second, but you will know when you have 194 00:11:25,650 --> 00:11:29,010 made a connection through your podcast that is going to be a 195 00:11:29,010 --> 00:11:33,660 long time connection. One other thing, personally, I like to 196 00:11:33,660 --> 00:11:36,060 send a handwritten card after I have someone on one of my 197 00:11:36,060 --> 00:11:39,300 podcasts. Normally, I'm doing batch recordings, so I'll be in 198 00:11:39,300 --> 00:11:42,570 the studio recording three to five interviews back to back, 199 00:11:42,570 --> 00:11:45,450 and when I get home that night, I'll go ahead and write the 200 00:11:45,450 --> 00:11:48,570 Thank You card so it's fresh on my mind, and I can actually 201 00:11:48,570 --> 00:11:50,550 remember something about that person in the interview. 202 00:11:50,550 --> 00:11:53,250 Because, as you know, when you're doing four to eight 203 00:11:53,250 --> 00:11:56,730 interviews per month per podcast, it's easy to forget the 204 00:11:56,730 --> 00:12:00,270 details of each guest and each recording. So after you've had a 205 00:12:00,270 --> 00:12:02,820 day where you did batch recording. If you do it that 206 00:12:02,820 --> 00:12:07,170 way, just go ahead, find their addresses, write your thank you 207 00:12:07,170 --> 00:12:11,730 notes. And honestly, sometimes I wait until their episode airs to 208 00:12:11,730 --> 00:12:16,320 send the message, just because I want to have that one last touch 209 00:12:16,320 --> 00:12:19,200 point with them. They say, on average, it takes 12 210 00:12:19,200 --> 00:12:22,620 interactions with your average customer to make a sale. So if 211 00:12:22,620 --> 00:12:26,610 you knock out six of those 12 with your future client during 212 00:12:26,610 --> 00:12:29,610 the podcast interview process, I think that you've done a great 213 00:12:29,610 --> 00:12:33,300 job. I know you've heard that saying your network is your net 214 00:12:33,300 --> 00:12:37,830 worth. And yes, it's cliche, but you hear it so much because it's 215 00:12:37,830 --> 00:12:41,460 true. And this is where the real money making and podcasting 216 00:12:41,460 --> 00:12:44,460 happens. We're meeting a guest, we're hitting it off with them. 217 00:12:44,460 --> 00:12:47,730 We're talking about what we do, and they say, Wow, I was just 218 00:12:47,730 --> 00:12:50,670 talking with a colleague or with someone at a conference or with 219 00:12:50,670 --> 00:12:55,080 my wife about this. M, we need you, and it really is that easy. 220 00:12:55,080 --> 00:12:58,500 There's not really a reason to get hard selling involved. It's 221 00:12:58,500 --> 00:13:02,610 just educating and representing yourself to the right audience 222 00:13:02,670 --> 00:13:06,300 like always, and when you think about it, if you have an 223 00:13:06,300 --> 00:13:10,290 industry specific podcast, this is the perfect place to do it. I 224 00:13:10,290 --> 00:13:12,960 know that I've talked about this before, but one of my podcasts 225 00:13:12,960 --> 00:13:15,900 is about long term care and how to pay for senior care in the 226 00:13:15,900 --> 00:13:19,650 United States. Through this podcast, my host, who runs a 227 00:13:19,650 --> 00:13:22,860 long term care agency has been able to make connections and 228 00:13:22,860 --> 00:13:26,460 talk to people all over the United States that has connected 229 00:13:26,460 --> 00:13:30,090 him with more people to get funding, to find clients, to 230 00:13:30,090 --> 00:13:33,690 meet politicians making policies about his industry. It is 231 00:13:33,690 --> 00:13:37,560 insane, and that's the power of having a podcast that's targeted 232 00:13:37,560 --> 00:13:41,490 correctly to your objectives, and working in tandem with your 233 00:13:41,490 --> 00:13:44,940 brand and your marketing and your outreach. Now, before we 234 00:13:44,940 --> 00:13:48,600 wrap it up, let's work on making a few goals together, because we 235 00:13:48,600 --> 00:13:51,480 can talk about networking and creating relationships with our 236 00:13:51,480 --> 00:13:54,420 guests and how we're just gonna make stacks of cash from this 237 00:13:54,420 --> 00:13:57,720 podcast, but if we don't have goals, we are never gonna get 238 00:13:57,720 --> 00:14:00,780 there. So the first thing that I want you to do is find five 239 00:14:00,780 --> 00:14:04,710 guests that are in your industry or niche that you would love to 240 00:14:04,710 --> 00:14:08,760 have on your podcast. Now, these should be kind of unattainable. 241 00:14:08,910 --> 00:14:11,610 They should be the kind of people that you would be 242 00:14:11,610 --> 00:14:14,760 starstruck if they came on your show. I want you to find their 243 00:14:14,760 --> 00:14:19,290 email or find their team's email, reach out to them, pitch 244 00:14:19,290 --> 00:14:23,160 them, and just see what happens. You know, this is a big ask, but 245 00:14:23,160 --> 00:14:27,420 I promise you crazier things happen every day. I want you to 246 00:14:27,420 --> 00:14:31,200 just pitch five people who you would absolutely love to come on 247 00:14:31,200 --> 00:14:36,210 your show, but they're kind of a pie in the sky. GUEST Next, I 248 00:14:36,210 --> 00:14:40,950 want you to research five guests that could lead to a business 249 00:14:40,950 --> 00:14:44,940 opportunity for you. Send those people a pitch, ask them to come 250 00:14:44,940 --> 00:14:50,100 on your show. Do your research. Find people that really could 251 00:14:50,190 --> 00:14:53,790 work for you and your business, not just somebody that you know, 252 00:14:53,820 --> 00:14:57,240 not just the first person that popped up. Do some real research 253 00:14:57,240 --> 00:15:01,740 to say, okay, these are five people who. So I would really 254 00:15:01,740 --> 00:15:04,680 like to be connected with professionally. And then for all 255 00:15:04,680 --> 00:15:07,200 10 of these guests, I want you to have another list that's a 256 00:15:07,200 --> 00:15:10,740 plan of action for when they say yes, this should include at 257 00:15:10,740 --> 00:15:14,100 least one way you plan to bring value to them or their business 258 00:15:14,130 --> 00:15:16,560 through the recording process. So everything that we talked 259 00:15:16,560 --> 00:15:20,190 about one topic that you can explore that would be new 260 00:15:20,190 --> 00:15:22,890 information to their audience, so maybe something that they 261 00:15:22,890 --> 00:15:25,440 don't talk about all the time, or something new, or something 262 00:15:25,440 --> 00:15:27,930 that you find interesting, that they haven't already talked 263 00:15:27,930 --> 00:15:31,920 about on every single podcast. And then finally, how you plan 264 00:15:31,920 --> 00:15:37,020 to nurture this guest experience from the moment they respond to 265 00:15:37,080 --> 00:15:40,710 sending that thank you note. Having the right guests on your 266 00:15:40,710 --> 00:15:44,910 podcast is going to help you build a community and network 267 00:15:44,910 --> 00:15:48,780 that is unmatched by any other social media or in person 268 00:15:48,780 --> 00:15:51,570 networking strategies, because you're not only building a 269 00:15:51,570 --> 00:15:54,750 relationship with this guest, you're building a relationship 270 00:15:54,750 --> 00:15:58,140 with their audience and reinforcing the relationship 271 00:15:58,170 --> 00:16:01,950 with your own this is how you succeed in podcasting, and it's 272 00:16:01,950 --> 00:16:05,490 how you succeed in business. Just remember, we're all looking 273 00:16:05,490 --> 00:16:09,690 for community. We're all looking for where we fit in and where we 274 00:16:09,690 --> 00:16:14,520 can make a difference. So be the one to take the first step, be 275 00:16:14,520 --> 00:16:18,690 the one that reaches out, be the one that gives without expecting 276 00:16:18,720 --> 00:16:24,090 anything in return. Plant those seeds, and as always, I can't 277 00:16:24,090 --> 00:16:27,720 wait to listen to your podcast. Hey, thank you so much for 278 00:16:27,720 --> 00:16:30,750 joining me on this episode. If you enjoyed the podcast and 279 00:16:30,750 --> 00:16:33,300 you'd like to hear more episodes like this one, go ahead and 280 00:16:33,300 --> 00:16:36,330 subscribe to the show. New episodes air every Monday 281 00:16:36,330 --> 00:16:39,300 morning. And if you found this episode valuable and you want to 282 00:16:39,300 --> 00:16:42,420 help other business owners and podcasters, we leave me a five 283 00:16:42,420 --> 00:16:45,630 star review. It helps the show rank higher in the charts and 284 00:16:45,630 --> 00:16:49,140 brings more entrepreneurs the information they need to start 285 00:16:49,140 --> 00:16:51,210 making money on their podcast.