1 00:00:00,560 --> 00:00:03,920 Awesome. Okay. We're here with Maggie 2 00:00:03,920 --> 00:00:07,760 Perotin and I'm so excited. She's my guest today and I'm 3 00:00:07,760 --> 00:00:11,480 going to let you know about a little bit of her background. She helps service 4 00:00:11,480 --> 00:00:14,880 based business owners scale in a way that creates freedom 5 00:00:15,200 --> 00:00:18,960 building businesses that can thrive without them. She's an international 6 00:00:19,360 --> 00:00:23,120 coach and has nearly 20 years of leadership experience. 7 00:00:23,520 --> 00:00:27,360 So you'll find her online as the host of the Diamond Effect podcast 8 00:00:27,520 --> 00:00:31,200 and you're a podcast listener, so get over there and listen to her on 9 00:00:31,200 --> 00:00:34,770 that. She's been featured on some of the network giants 10 00:00:34,770 --> 00:00:38,130 like USA Today, cbs, ABC and 11 00:00:38,210 --> 00:00:41,770 NBC. That's so exciting. Maggie's all about 12 00:00:41,770 --> 00:00:45,450 smart growth. That doesn't affect sacrifice. Excuse me, doesn't 13 00:00:45,450 --> 00:00:48,049 sacrifice joy. And I think that's so important. 14 00:00:49,170 --> 00:00:52,690 Speaking of joy, she lives in Toronto with a blended family of 15 00:00:52,850 --> 00:00:56,090 four, count them, four kids. And she likes the outdoors, 16 00:00:56,090 --> 00:00:59,740 traveling and dancing. And Maggie, that's something that 17 00:00:59,740 --> 00:01:03,380 we share, which is a love of dancing. So what kind of 18 00:01:03,380 --> 00:01:06,380 dancing? You know what, Annie? 19 00:01:07,180 --> 00:01:10,620 I used to do, so I'm immigrant to Canada. I'm 20 00:01:10,620 --> 00:01:14,060 originally Polish, so for many, many years I was doing this like 21 00:01:14,060 --> 00:01:17,900 folk dance in a group in high school and we 22 00:01:17,900 --> 00:01:21,260 sort of traveled with it and we did a bit of contemporary, but 23 00:01:21,580 --> 00:01:25,340 it wasn't at the level that I see my daughter doing now. Right. And 24 00:01:25,340 --> 00:01:28,860 ultimately any dance, I've done a little bit of lessons of, 25 00:01:29,020 --> 00:01:32,820 you know, Latino dance and ballroom dance. But anything 26 00:01:32,820 --> 00:01:36,540 I think dance is amazing in a way. You can brings you joy and you 27 00:01:36,540 --> 00:01:40,380 can express yourself. I love it. That's 28 00:01:40,380 --> 00:01:43,580 one of my favorite things. I started ballet 29 00:01:44,220 --> 00:01:47,860 as an adult. I was young though, 30 00:01:47,860 --> 00:01:51,340 like 18, but still I did ballet and 31 00:01:51,340 --> 00:01:55,140 jazz and hip hop and tap and break dancing and anything I could get my 32 00:01:55,140 --> 00:01:58,730 hands on and get into a class and. And it was my outlet. 33 00:01:59,290 --> 00:02:03,050 So I totally get wanting to dance and using that 34 00:02:03,050 --> 00:02:06,730 as what a great outlet for creativity and 35 00:02:06,810 --> 00:02:10,450 100%. Yeah. There's just so much to it. Travel 36 00:02:10,450 --> 00:02:14,210 or productions, you learn a lot that you don't expect to learn 37 00:02:14,210 --> 00:02:17,450 about yourself. Yeah, yeah, we definitely share that. 38 00:02:19,690 --> 00:02:22,970 Awesome. All right, so we're going to begin. 39 00:02:23,290 --> 00:02:26,810 This is a different kind of piece podcast episode 40 00:02:26,810 --> 00:02:30,210 that you may be listening to differently. 41 00:02:30,450 --> 00:02:34,090 So instead of doing a business interview style, we 42 00:02:34,090 --> 00:02:37,730 are going to be an advisory board mastermind or 43 00:02:37,730 --> 00:02:41,370 thought leadership, thought partnership kind of episode where 44 00:02:41,370 --> 00:02:45,210 we're going to bounce this idea off of it, off of each other. And 45 00:02:45,210 --> 00:02:49,010 we're listening in on Maggie's business and her growth edges 46 00:02:49,570 --> 00:02:53,080 things that she's considering in her own business. So Maggie, 47 00:02:53,480 --> 00:02:57,320 will you begin with the context of where your business is today and what 48 00:02:57,400 --> 00:03:00,760 the purpose of the business is? Yeah. So 49 00:03:01,320 --> 00:03:04,920 the purpose of the business, let's start with that. And my mission is really 50 00:03:05,000 --> 00:03:08,680 to empower business owners, predominantly 51 00:03:08,680 --> 00:03:11,720 service based business owners, to think differently 52 00:03:12,280 --> 00:03:16,040 about their business and grow it in a way that's sustainable. There's so 53 00:03:16,040 --> 00:03:19,880 many business owners that hustle or they think that they have to and 54 00:03:19,880 --> 00:03:23,560 they're working 247 in it thinking, you know, I have this 55 00:03:23,560 --> 00:03:27,240 business, I love what I'm doing and I need to be in it 247 56 00:03:27,560 --> 00:03:31,080 where they miss out on living or living the 57 00:03:31,080 --> 00:03:34,520 personal part of their life. And at the same time I understand 58 00:03:34,840 --> 00:03:38,520 that their passion is one so I want to 59 00:03:38,520 --> 00:03:42,040 help them to sort of create more of a balance or harmony, 60 00:03:42,040 --> 00:03:45,470 however you want to call it. And, and at the same time 61 00:03:46,110 --> 00:03:49,830 as they're growing that business, create an asset that down the 62 00:03:49,830 --> 00:03:53,550 line they can sell. And many service based business owners 63 00:03:53,550 --> 00:03:57,390 don't think that they're like, oh, I'm just gonna fold it down and I'm gonna 64 00:03:57,390 --> 00:04:00,990 retire. Right. So they're saving or they 65 00:04:00,990 --> 00:04:04,310 don't know how to do it. They would love, they love the idea but they 66 00:04:04,310 --> 00:04:07,150 don't know how to do it. And I think it's, 67 00:04:08,030 --> 00:04:11,390 you know, I really believe that small and medium sized businesses 68 00:04:11,810 --> 00:04:15,610 are critical to the economy. They bring a lot of 69 00:04:15,610 --> 00:04:19,330 jobs in our communities. There is more money left 70 00:04:19,810 --> 00:04:23,450 when a small business makes money in the community rather than 71 00:04:23,450 --> 00:04:27,170 large corporation. So I want to empower these people 72 00:04:27,170 --> 00:04:30,570 to thrive in all aspects of their life because then their 73 00:04:30,570 --> 00:04:34,330 businesses thrive and then there's this ripple effect. Right. You hope one person 74 00:04:34,330 --> 00:04:38,050 and then their family benefits and their employees benefit and all those 75 00:04:38,050 --> 00:04:41,830 things. So like that's my mission and purpose. No, 76 00:04:41,830 --> 00:04:45,430 that's fantastic. A sellable asset is definitely something 77 00:04:45,430 --> 00:04:49,070 to consider. And I, I think you're right about a lot of service 78 00:04:49,070 --> 00:04:52,750 based businesses don't think of that or they think of that later as 79 00:04:52,750 --> 00:04:56,430 they're starting to think about getting out and what could they have been 80 00:04:56,430 --> 00:05:00,070 doing the years before to set their business up? So very smart 81 00:05:00,070 --> 00:05:03,110 aspect. Yeah. They, they can be doing that much earlier. 82 00:05:03,670 --> 00:05:07,230 Yeah. While enjoying life and then be more ready rather than 83 00:05:07,230 --> 00:05:11,030 oh in three years. If I run exit, what do 84 00:05:11,250 --> 00:05:14,370 to do in like big panic right now I'm like sweating. 85 00:05:14,850 --> 00:05:18,690 Yeah. Okay, so now we're going to move into. 86 00:05:19,090 --> 00:05:22,770 Where do you see your business going and what is the 87 00:05:23,170 --> 00:05:26,770 idea or opportunity 88 00:05:26,770 --> 00:05:30,490 or question that you have? We started a bit with like 89 00:05:30,490 --> 00:05:33,970 ahead of the episode I'm looking at strategic decisions 90 00:05:34,210 --> 00:05:37,850 because there are so many options that business owners consider. It could be 91 00:05:37,850 --> 00:05:40,980 overwhelming, distracting, all the things, chaos. 92 00:05:41,700 --> 00:05:45,380 So share with us where you're looking to go and a little bit about 93 00:05:45,380 --> 00:05:49,140 what that question or opportunity is. Yeah. 94 00:05:49,220 --> 00:05:53,060 So where I am right now, so there's of course where I want 95 00:05:53,060 --> 00:05:56,099 to go, like short term and long term. So where I am right now, 96 00:05:56,900 --> 00:06:00,580 I offer group coaching 97 00:06:00,980 --> 00:06:04,540 for starting business owners. For business 98 00:06:04,540 --> 00:06:08,070 owners who are, you know, just growing. Their 99 00:06:08,070 --> 00:06:11,430 income is somewhere between four 100 00:06:11,430 --> 00:06:15,270 figures to barely six figures. And so that's, 101 00:06:15,270 --> 00:06:19,070 I have a group set up and then anybody who is at 102 00:06:19,150 --> 00:06:22,870 six figures and above, I have one on one. Okay. So that's 103 00:06:22,870 --> 00:06:25,950 where I am right now. My 104 00:06:26,430 --> 00:06:29,710 long term vision, I would love to be this 105 00:06:30,350 --> 00:06:33,950 go to practical business 106 00:06:34,350 --> 00:06:37,870 academy for service based businesses who very 107 00:06:37,870 --> 00:06:41,630 often start their businesses for the love of what they do, how they 108 00:06:41,630 --> 00:06:45,390 help their clients. Right. So I'm a professional organizer, I love to organize, I'm 109 00:06:45,390 --> 00:06:49,150 a stylist, I love to style, I'm a, I don't 110 00:06:49,150 --> 00:06:52,830 know, a therapist. I love to be a therapist but don't 111 00:06:52,830 --> 00:06:56,270 have business background. And, and, and they realize at some point that 112 00:06:56,270 --> 00:06:59,910 that's topping them. But then again, at the same time they're 113 00:06:59,910 --> 00:07:03,230 busy, they're running business, they don't necessarily want to go to business school and all 114 00:07:03,470 --> 00:07:07,190 those things. A lot of those things that are not practical. Right. 115 00:07:07,190 --> 00:07:10,590 So my long term vision is to create this sort of 116 00:07:10,590 --> 00:07:13,870 academy for the business owner that is very practical, 117 00:07:14,430 --> 00:07:18,030 that helps them achieve the goals that they have 118 00:07:18,350 --> 00:07:20,750 in a very practical manner, but also 119 00:07:22,030 --> 00:07:25,430 fills that gap of business skills that they're 120 00:07:25,430 --> 00:07:28,520 missing and that's what's stopping them. So that's why 121 00:07:29,640 --> 00:07:32,840 is it like almost like a, 122 00:07:33,400 --> 00:07:36,840 a replacement for an MBA or school? Kind of like that. 123 00:07:37,080 --> 00:07:40,520 Yeah, right. A replacement. Like instead of going to 124 00:07:40,520 --> 00:07:44,240 MBA. And a lot of MBAs are really. I've done an 125 00:07:44,240 --> 00:07:47,680 MBA. Right. Me too. I'm like, oh, did it really help me be an 126 00:07:47,680 --> 00:07:51,400 entrepreneur? Well, right. So Most of the MBAs 127 00:07:51,400 --> 00:07:55,200 are really corporate driven. There is a little bit of entrepreneur there, but 128 00:07:55,200 --> 00:07:58,700 there's a lot of corporate driven. And when you're an entreprene entrepreneur and 129 00:07:58,700 --> 00:07:59,540 small business 130 00:08:01,860 --> 00:08:05,660 application of that can be challenging. Let's just 131 00:08:05,660 --> 00:08:09,460 call it that way. Right. So it's almost like an entrepreneurial 132 00:08:09,460 --> 00:08:12,900 mba if we want to call it like an mba, like if that could be 133 00:08:14,100 --> 00:08:17,540 really focused on entrepreneurs. Very practical, minimal 134 00:08:17,540 --> 00:08:21,220 theory. Just enough to understand. Right. Where we're coming from, why 135 00:08:21,220 --> 00:08:24,660 we're doing things. We're doing and really 136 00:08:24,820 --> 00:08:28,620 applicable to the point where, okay, I'm learning something I can implement like that 137 00:08:28,620 --> 00:08:32,460 day in my business. Right. So that's my vision. 138 00:08:32,860 --> 00:08:36,700 Okay. How far away do you want that to be 139 00:08:37,340 --> 00:08:40,980 a focus? Well, I would say maybe 140 00:08:40,980 --> 00:08:44,460 within five years. I don't like to put like 10 years. You never know what 141 00:08:44,460 --> 00:08:48,140 happens. But within the next five years, that would be 142 00:08:48,140 --> 00:08:51,860 great. And is it when we think 143 00:08:51,860 --> 00:08:55,570 about the coaching aspect of your business versus this, is 144 00:08:55,570 --> 00:08:59,090 it a move to that or is it a separate 145 00:08:59,090 --> 00:09:02,730 offering or almost like a division or separate business where 146 00:09:02,730 --> 00:09:06,570 there's the coaching pieces on is different than 147 00:09:06,570 --> 00:09:10,130 the school? Yeah, no, I think it's like a merge 148 00:09:10,130 --> 00:09:13,970 and merging of that. So it's more a transformation into 149 00:09:13,970 --> 00:09:17,610 that because I this 150 00:09:17,610 --> 00:09:21,410 school. The challenge with traditional school is you learn and then 151 00:09:21,410 --> 00:09:24,530 you have to figure out how to apply on your own. And you go back 152 00:09:24,530 --> 00:09:27,830 and you're busy and you're like, oh, I don't know how to apply. Right. The 153 00:09:27,830 --> 00:09:31,270 power of coaching is that the coach help you actually 154 00:09:31,350 --> 00:09:34,790 apply. It supports you. It's done with you. 155 00:09:34,870 --> 00:09:38,470 Right. And I see that in the results of my clients where 156 00:09:39,030 --> 00:09:42,630 when I coach them, they get results. 157 00:09:43,270 --> 00:09:46,950 Right. And not because only I teach them and I help them 158 00:09:46,950 --> 00:09:50,590 develop certain knowledge, but because I'm there with them while 159 00:09:50,590 --> 00:09:54,270 they're developing the skill. It's kind of like really having a pro 160 00:09:54,270 --> 00:09:58,020 athlete, having a coach learning this skill set and getting 161 00:09:58,020 --> 00:10:01,860 better and better, whatever sport they're doing. Right. So it's very 162 00:10:01,940 --> 00:10:05,620 powerful. So I would like it to be together now. I might not be 163 00:10:05,620 --> 00:10:09,340 the coach who will coach everybody. Right. If we're scaling that, I might 164 00:10:09,340 --> 00:10:13,060 need to hire and train coaches and so on. But I 165 00:10:13,060 --> 00:10:16,860 really, I like to see the progress and 166 00:10:16,860 --> 00:10:20,420 the results. I don't want to just teach. Teaching doesn't fulfill me 167 00:10:20,420 --> 00:10:24,260 because teaching, I know somebody will just take the knowledge, but I have 168 00:10:24,260 --> 00:10:28,000 no idea whether they're implementing or not. And that's not 169 00:10:28,000 --> 00:10:31,760 fulfilling for me. What's fulfilling for me is seeing the person implement 170 00:10:31,760 --> 00:10:35,400 and grow and make incredible results. And that's for me. I'm so 171 00:10:35,400 --> 00:10:38,800 proud. I feel amazing when I see that. 172 00:10:40,560 --> 00:10:43,600 My, my little, my little tears are coming. I don't know why. 173 00:10:44,800 --> 00:10:48,480 I get excited too, I suppose. Do 174 00:10:48,480 --> 00:10:52,000 you see in the work that you're doing with your clients now, 175 00:10:52,240 --> 00:10:55,920 do you see that you're already sharing some of this 176 00:10:55,920 --> 00:10:59,160 knowledge naturally in the way that you coach them? 177 00:10:59,800 --> 00:11:03,640 Is it an evolution? And because you 178 00:11:04,360 --> 00:11:08,120 have clients that are at different stages, the five figure 179 00:11:08,520 --> 00:11:11,720 versus the six figure stage, maybe emerging Businesses 180 00:11:12,280 --> 00:11:16,080 or some are perpetually small on purpose. So 181 00:11:16,080 --> 00:11:18,680 I don't mean that they all have to be beginners. Yeah. 182 00:11:19,970 --> 00:11:23,650 How do you see this playing into what you're doing now and this 183 00:11:24,130 --> 00:11:27,610 the point at which they would come into your world for the 184 00:11:27,610 --> 00:11:31,010 coaching? You mean at point. 185 00:11:31,970 --> 00:11:35,330 Where would they come in the future? 186 00:11:37,490 --> 00:11:41,250 Let me ask it this way. Do they start with the. Are they looking for 187 00:11:41,250 --> 00:11:45,010 the education and they start with the education and then coaching is 188 00:11:45,010 --> 00:11:48,700 part of that. Um, and. Or 189 00:11:48,700 --> 00:11:52,540 is it something that they kind of do together? 190 00:11:52,700 --> 00:11:55,900 Meaning. Yeah. Are they learning and then together 191 00:11:56,300 --> 00:11:59,980 they do the power. Right. So I guess the way 192 00:12:01,340 --> 00:12:05,180 I'm doing it now and I see it works is that I teach you 193 00:12:05,180 --> 00:12:09,020 only what you need to get you to the next level and prepare 194 00:12:09,020 --> 00:12:12,540 you for the long term. And I know that because of course we have a 195 00:12:12,540 --> 00:12:15,660 very good relationship. Right. So 196 00:12:16,060 --> 00:12:19,740 then you only learn kind of what you need 197 00:12:19,740 --> 00:12:23,580 and then you apply. Right. So I see it that way 198 00:12:23,580 --> 00:12:26,700 because like I am all. I'm a very 199 00:12:27,900 --> 00:12:31,500 operations is my thing and I'm very a person who 200 00:12:31,580 --> 00:12:35,260 likes efficiency. You know what I mean? Like I don't like 201 00:12:35,340 --> 00:12:39,180 personally, even in my own life waste time to learn something that I 202 00:12:39,180 --> 00:12:43,000 might use and my never use or, or do 203 00:12:43,000 --> 00:12:46,720 something that I don't know how. So I always think about my clients like 204 00:12:46,720 --> 00:12:50,560 how can I give them the knowledge that they need right now in 205 00:12:50,560 --> 00:12:54,400 order to achieve the next goal or prepare them for whatever they're the long 206 00:12:54,400 --> 00:12:58,160 term and then with strategies and help them implement 207 00:12:58,160 --> 00:13:01,720 it right away. So how do you have to be 208 00:13:03,000 --> 00:13:06,760 together? How do you see what you're doing today, 209 00:13:08,970 --> 00:13:12,810 laying the foundation for this, this 210 00:13:13,450 --> 00:13:17,170 like entrepreneurial mba? Is it just that you want to 211 00:13:17,170 --> 00:13:20,730 codify and make it 212 00:13:21,290 --> 00:13:24,730 repeatable what you're already teaching or is this new 213 00:13:24,730 --> 00:13:28,410 curriculum that you want to kind of put your brain on? So 214 00:13:28,410 --> 00:13:31,690 I would say so if I. It's a great question, 215 00:13:33,380 --> 00:13:37,060 I think like if I went to that, let's just call it academy, right? 216 00:13:37,060 --> 00:13:40,340 Or entrepreneur mba and I wanted to help 217 00:13:40,340 --> 00:13:43,540 entrepreneurs at different stages then 218 00:13:44,020 --> 00:13:47,620 with my current group. I'm almost there in a way 219 00:13:47,620 --> 00:13:51,380 where I know what I need to codify. I haven't fully done it 220 00:13:51,380 --> 00:13:55,100 and that's like I've been thinking about the short term goal 221 00:13:55,100 --> 00:13:58,870 of maybe starting that next year and then 222 00:13:58,870 --> 00:14:02,670 kind of having that curriculum and support. Whereas with my 223 00:14:02,670 --> 00:14:06,310 one on one, I still need. I think I would still need a 224 00:14:06,310 --> 00:14:09,790 little bit more Runway with the 225 00:14:09,790 --> 00:14:13,470 Run101 clients to determine how would I codify 226 00:14:13,470 --> 00:14:16,390 what it have to be? Because right Now I have a big span of clients 227 00:14:16,390 --> 00:14:20,230 from like early six figures to seven figures. Right. So, 228 00:14:20,230 --> 00:14:23,550 like, their challenges are different. So I would. 229 00:14:23,870 --> 00:14:27,480 That would definitely require more work and thinking about 230 00:14:27,480 --> 00:14:31,280 do I need to break it down in certain stages 231 00:14:31,760 --> 00:14:35,560 of their growth. Right. Certain sizes and how it 232 00:14:35,560 --> 00:14:39,360 would look like. But yeah, like that. Codifying 233 00:14:39,360 --> 00:14:43,080 that. Creating a system that 234 00:14:43,080 --> 00:14:46,920 then helps people learn faster and then helps me, let's 235 00:14:46,920 --> 00:14:50,560 say, train the coaches to understand it and then support people 236 00:14:50,560 --> 00:14:53,850 in implementing that. For sure. 237 00:14:54,570 --> 00:14:58,290 So cool that you said stages, because as 238 00:14:58,290 --> 00:15:01,930 you were talking right before this, I wrote down stages 239 00:15:02,010 --> 00:15:04,490 of business, stages of 240 00:15:05,930 --> 00:15:09,650 size. Like what applies to different ones. So totally 241 00:15:09,650 --> 00:15:13,330 on the same page. I. I want to check 242 00:15:13,330 --> 00:15:17,050 in. Yeah. Have you 243 00:15:17,450 --> 00:15:20,730 thought a lot about this yet or is this kind of a first 244 00:15:20,890 --> 00:15:24,640 brainstorm for this particular idea? I think it's a 245 00:15:24,640 --> 00:15:28,320 first time I. I've had this vision, 246 00:15:28,320 --> 00:15:31,520 like, but it's been very distant and I think it's the first 247 00:15:31,680 --> 00:15:35,440 brainstorm that I'm doing with you for that long term idea, 248 00:15:35,440 --> 00:15:39,000 which is kind of cool. It's so cool. That's my 249 00:15:39,000 --> 00:15:42,240 favorite point. I love it. So, yeah, I get excited. 250 00:15:43,120 --> 00:15:46,800 Are you starting to see things sort of come together? 251 00:15:48,080 --> 00:15:51,770 Yeah, Yeah. I definitely see 252 00:15:51,770 --> 00:15:55,490 now because I. The way I've been thinking short term 253 00:15:55,490 --> 00:15:59,050 for it, it's like, okay, I, I have an 254 00:15:59,050 --> 00:16:02,890 idea to cut. Let's just call it codify the group. And then I'm like, 255 00:16:02,890 --> 00:16:06,530 oh, I'm still 101, but at some point maybe I want to do a 256 00:16:06,530 --> 00:16:10,290 mastermind. But it's been separate. Right. Whereas now as we're talking, 257 00:16:10,290 --> 00:16:14,050 I'm like, no, no, no. This is actually together. Now, of course, within 258 00:16:14,050 --> 00:16:17,850 that there might be different offers, Right. Depending 259 00:16:17,930 --> 00:16:21,530 on the stage of the business, the client that's coming 260 00:16:21,530 --> 00:16:24,970 in. But now I see it more holistically 261 00:16:25,130 --> 00:16:27,850 together rather than these two separate routes. 262 00:16:29,050 --> 00:16:32,850 Yeah, that's important. I'm. If, if you guys see me, if you're on the, 263 00:16:32,850 --> 00:16:35,930 the video version of this on YouTube and you see me looking down a lot, 264 00:16:36,090 --> 00:16:38,730 I think by writing words. 265 00:16:39,770 --> 00:16:41,450 So that's what I'm doing. 266 00:16:43,900 --> 00:16:47,620 All right, so I think we have a really interesting revelation 267 00:16:47,620 --> 00:16:51,260 here, which is that it's no longer a separate thing 268 00:16:51,660 --> 00:16:55,340 that you're designing. You're in building. It's now 269 00:16:55,580 --> 00:16:59,020 what you're already doing. Now the next step really in that, 270 00:16:59,339 --> 00:17:03,100 the way I see it, and tell me if you agree, is deciding, 271 00:17:04,700 --> 00:17:08,420 almost deciding where you want to start with the stages 272 00:17:08,420 --> 00:17:12,260 or levels. It's getting that out almost like a book outline. But 273 00:17:12,340 --> 00:17:16,140 you're Building an encyclopedia set. Right. Which book of that 274 00:17:16,140 --> 00:17:19,540 set do I. What does the set look like? What is the flowchart or 275 00:17:19,540 --> 00:17:23,140 whatever. Where do I start? And because 276 00:17:23,140 --> 00:17:26,940 you have such a disparate group of folks that 277 00:17:26,940 --> 00:17:30,660 you work with, I wonder what would it be like if 278 00:17:30,660 --> 00:17:34,500 you were to pick your favorite stage of 279 00:17:34,500 --> 00:17:38,200 the current clients you have concentrate on doing some 280 00:17:38,200 --> 00:17:41,240 lead gen of that particular stage to get a 281 00:17:42,520 --> 00:17:46,200 more of a mass for that. I don't mean like 50000 people. Yeah, yeah, 282 00:17:46,200 --> 00:17:50,040 yeah, yeah. And kind of playing with that group with doing 283 00:17:50,040 --> 00:17:53,760 this. How does that. How does that feel? Yeah, no, 284 00:17:53,760 --> 00:17:57,400 that it's actually great suggestion. 285 00:17:57,480 --> 00:18:01,200 It is a great suggestion because you're right. Sometimes 286 00:18:01,200 --> 00:18:04,110 when you're spreading too in too many different 287 00:18:04,670 --> 00:18:08,510 stages, then you know, it's great for me because I love variety. Like I'm a 288 00:18:08,510 --> 00:18:10,750 Sagittarius. But 289 00:18:12,430 --> 00:18:15,630 I don't think as you say, it's not great in 290 00:18:16,350 --> 00:18:20,030 concentrating certain stage to quickly 291 00:18:20,030 --> 00:18:23,790 see the patterns and say, oh, this is how my academy 292 00:18:23,950 --> 00:18:27,590 would work. Right. So for that 293 00:18:27,590 --> 00:18:31,170 stage, this would be that book. Right. 294 00:18:31,330 --> 00:18:33,410 So I agree with you. And that's actually 295 00:18:35,010 --> 00:18:38,210 pretty good idea to do it at that. Those stages. 296 00:18:40,810 --> 00:18:44,570 Would. It's almost like it can be very overwhelming to 297 00:18:44,570 --> 00:18:48,410 be like, oh, I have to create this whole big new thing. Yeah. When really 298 00:18:48,410 --> 00:18:51,970 you could be creating it now as you go 299 00:18:52,290 --> 00:18:56,060 and talk about sellable asset. Yeah. 300 00:18:56,060 --> 00:18:59,500 You know, even if you were just to build one book of that whole 301 00:18:59,580 --> 00:19:02,700 stage one, if you were to concentrate on just one stage of your business and 302 00:19:02,860 --> 00:19:06,140 get that to a point, wherever you would be in the 303 00:19:06,620 --> 00:19:10,420 I guess the life cycle of almost 304 00:19:10,420 --> 00:19:13,940 like education evolution of an entrepreneur, you could start early 305 00:19:13,940 --> 00:19:17,700 on, you could go in the middle, you could go in the end. And 306 00:19:17,700 --> 00:19:21,140 with what you do with selling or not with selling 307 00:19:21,140 --> 00:19:24,820 necessarily, but just posing the idea to 308 00:19:24,820 --> 00:19:28,620 service business owners. Have you thought about selling your business? Have you thought 309 00:19:28,620 --> 00:19:31,820 about building it as an asset? Do you even know where to start? Like that 310 00:19:31,820 --> 00:19:35,660 could be where you begin your curriculum. It could 311 00:19:35,660 --> 00:19:39,420 also be emerging businesses and purposefully helping 312 00:19:39,420 --> 00:19:43,220 emerging businesses that know that they want that as their endpoint. 313 00:19:43,460 --> 00:19:47,060 What does it look like to start with that, with that end in mind 314 00:19:47,220 --> 00:19:50,820 and then as they get there build that curriculum. There's so many places 315 00:19:51,880 --> 00:19:55,640 start like I have chills. It's so exciting. 316 00:19:56,680 --> 00:20:00,480 And you know, I think this is where the options for 317 00:20:00,480 --> 00:20:04,280 business owners to consider that can be overwhelming. Right. 318 00:20:04,280 --> 00:20:08,080 And distracting. I think this is where it comes in. Oh, but where do I 319 00:20:08,080 --> 00:20:11,720 start? So first, how did that 320 00:20:11,720 --> 00:20:15,520 land? And second, if that. If that is kind of what 321 00:20:15,520 --> 00:20:19,290 you're thinking. Where would you start? Where would you want to 322 00:20:19,290 --> 00:20:21,410 start? Where is your heart kind of pulling you? 323 00:20:23,250 --> 00:20:27,050 Yeah. So see, that's the thing. Where do I 324 00:20:27,050 --> 00:20:29,570 start? I definitely love it. 325 00:20:31,010 --> 00:20:32,130 So I think 326 00:20:37,170 --> 00:20:40,690 I, I don't know if I would want to start in the beginning 327 00:20:40,690 --> 00:20:44,390 emerging businesses, because I do know that. I 328 00:20:44,390 --> 00:20:48,110 don't know. I actually know a lot, but, but 329 00:20:48,190 --> 00:20:50,910 I don't think many businesses, 330 00:20:51,870 --> 00:20:55,670 especially service based, start that thinking. Like, oh yeah, I just want 331 00:20:55,670 --> 00:20:57,870 to grow it and sell it. I think that realization 332 00:20:58,590 --> 00:21:01,390 potentially comes later if it comes 333 00:21:04,190 --> 00:21:07,990 and, and just based on my experience working with 334 00:21:07,990 --> 00:21:11,450 them. Yeah. So I think a good start 335 00:21:13,370 --> 00:21:16,170 would be in that stage where 336 00:21:17,290 --> 00:21:21,090 they either are about to start hiring a team or they have 337 00:21:21,090 --> 00:21:24,650 a very small three to five people 338 00:21:24,650 --> 00:21:28,330 team. So they, they're gaining some momentum. 339 00:21:28,330 --> 00:21:31,610 Right. They've gained some momentum and now they're realizing, 340 00:21:32,010 --> 00:21:35,730 okay, I'm still involved in every aspect of my business. Like, 341 00:21:35,730 --> 00:21:39,310 business cannot run without me. I am ambitious, I want to grow 342 00:21:39,310 --> 00:21:42,430 it. But now I'm scared because 343 00:21:43,070 --> 00:21:46,630 I think it means more time, more 344 00:21:46,630 --> 00:21:50,350 work, which I don't have. And then I don't, I feel 345 00:21:50,350 --> 00:21:53,869 stuck in that. I don't know how. And then very often at that 346 00:21:53,870 --> 00:21:57,670 point they realize, yeah, there's some gaps in my skill set. Like 347 00:21:57,670 --> 00:22:01,510 there are some things that I don't have. Yeah. And this is a 348 00:22:01,510 --> 00:22:05,140 great point to actually start setting your 349 00:22:05,140 --> 00:22:08,300 business as an asset. This is a great start to start 350 00:22:08,300 --> 00:22:11,980 systemizing, putting the processes in place, you know, 351 00:22:12,060 --> 00:22:15,780 creating the culture because you don't have a big team yet. This is, 352 00:22:15,780 --> 00:22:19,500 you can start hiring and so on. So I, I think that's great point 353 00:22:19,820 --> 00:22:23,660 to even give them the idea you can actually through systemic processes, 354 00:22:23,660 --> 00:22:27,180 not just like improve the quality of your business and allow it to 355 00:22:27,180 --> 00:22:30,960 scale, but in live a life as well. 356 00:22:31,440 --> 00:22:35,240 But also that can lead to you being able to 357 00:22:35,240 --> 00:22:38,480 sell it on the line if you want it. Yeah, I think that's an important 358 00:22:38,880 --> 00:22:42,640 point is I've had a customer's 359 00:22:42,880 --> 00:22:46,600 like, I'm thinking of Jordan. You guys don't know Jordan, but 360 00:22:46,600 --> 00:22:49,520 let's just say she's in the health and wellness industry. 361 00:22:50,640 --> 00:22:54,280 She's at a point in her business where she is looking 362 00:22:54,280 --> 00:22:57,850 to grow. She has a great life. She's built 363 00:22:57,850 --> 00:23:01,490 enough systems that it's easy to get clients and deliver. 364 00:23:02,210 --> 00:23:06,050 She's got team members in the back end, but she's still 365 00:23:06,290 --> 00:23:09,250 the delivery person. And when she thinks about, 366 00:23:11,170 --> 00:23:14,610 I want to grow to the next level, I want to go and I don't 367 00:23:14,610 --> 00:23:18,130 want to increment from 1 million to 2 million to 3 million. I want to 368 00:23:18,130 --> 00:23:21,650 go to 10 million because I don't want to be doing this for 15 years. 369 00:23:22,140 --> 00:23:25,660 I want to see my new vision right now. And 370 00:23:25,740 --> 00:23:29,460 she has no idea what it looks like. She's never been, she's never been in 371 00:23:29,460 --> 00:23:33,260 a larger business. She's never been in corporate. She's never, she's kind of 372 00:23:33,260 --> 00:23:36,460 started this for herself, hasn't had formal training. And 373 00:23:36,860 --> 00:23:40,460 that can feel so overwhelming. It can again. 374 00:23:40,540 --> 00:23:43,900 Yes. And I think that your idea for 375 00:23:45,020 --> 00:23:48,210 building those systems as you go with the 376 00:23:48,850 --> 00:23:52,370 option to kind of enjoy your life and not feel 377 00:23:52,370 --> 00:23:55,970 overwhelmed and the secondary option of and you can sell it because 378 00:23:55,970 --> 00:23:58,610 we're building it purposefully is so important. 379 00:23:59,730 --> 00:24:02,370 Yeah, yeah, yeah. And 380 00:24:04,290 --> 00:24:07,810 you know, as you say, like very often people just don't know 381 00:24:08,450 --> 00:24:11,370 how to go about it and they don't even ask. You know, like there's sometimes 382 00:24:11,370 --> 00:24:14,080 they don't even consider like, oh yeah, I could sell it on the line 383 00:24:16,150 --> 00:24:19,870 because they didn't see it as an option. So yeah, I think that would be 384 00:24:19,870 --> 00:24:23,510 a good place to start in that stage. Right? 385 00:24:23,510 --> 00:24:27,350 Yeah. Yeah. Okay. I've steered us down the 386 00:24:27,350 --> 00:24:31,110 path. I feel, I feel like, oh, I'm steering us down the path of 387 00:24:31,270 --> 00:24:34,790 we're. You're going to build curriculum that helps them sell. But let me, let me 388 00:24:34,790 --> 00:24:38,230 check in because I know that you have that as a piece, 389 00:24:38,710 --> 00:24:42,510 like an option in what you can help your clients do. But I 390 00:24:42,510 --> 00:24:45,980 don't want to be influencing you in your thought in this pattern because it's 391 00:24:46,130 --> 00:24:49,770 so it's just forming that that's what your curriculum is going to be 392 00:24:49,770 --> 00:24:53,170 on. So I want to take a step back personally and say, 393 00:24:53,170 --> 00:24:57,010 okay, how do, how does it feel with where you're going now 394 00:24:57,170 --> 00:25:00,930 and what is it looking like? Like what do you think about your next 395 00:25:00,930 --> 00:25:01,970 step, so to speak. 396 00:25:04,690 --> 00:25:08,530 So next, like in that area, right? Like just what 397 00:25:08,530 --> 00:25:12,170 we discussed. Yeah. So next step I would go into 398 00:25:12,170 --> 00:25:15,960 like brainstorm, not, not that 399 00:25:15,960 --> 00:25:19,720 we haven't brainstormed, but actually I like to like talk things through and then 400 00:25:19,720 --> 00:25:23,120 go back on my own and sort of write things out. 401 00:25:24,240 --> 00:25:27,040 How, what it would look like, 402 00:25:28,640 --> 00:25:32,480 you know, narrow down the stage, what they would need and so 403 00:25:32,480 --> 00:25:34,880 on and then 404 00:25:36,160 --> 00:25:39,990 short term decide, like as you say, okay, maybe I just create an offer, 405 00:25:39,990 --> 00:25:43,390 whether it's a one on one and so on for that particular niche 406 00:25:43,710 --> 00:25:47,470 and just focus on that to bring people in to sort of start 407 00:25:47,470 --> 00:25:51,230 working with them, see the patterns, see the components 408 00:25:51,230 --> 00:25:54,750 of that one book, encyclopedia, 409 00:25:54,830 --> 00:25:56,670 I like that analogy. 410 00:25:59,070 --> 00:26:02,910 You know, even if it's just next year. Right. Doing it for next 411 00:26:02,910 --> 00:26:05,710 year and then from there go, okay, now 412 00:26:06,570 --> 00:26:10,090 were creating that first part of the academy 413 00:26:10,490 --> 00:26:13,690 with all that data, all that, you know, 414 00:26:14,090 --> 00:26:17,770 knowledge and then turn the 415 00:26:17,770 --> 00:26:19,770 101 into 416 00:26:22,170 --> 00:26:25,970 the first part of the academy. I guess that's what 417 00:26:25,970 --> 00:26:29,050 I'm thinking. Yes. We talked about a lot. 418 00:26:29,690 --> 00:26:33,460 I want to invite you to take a breath with 419 00:26:33,460 --> 00:26:35,580 me for a moment. It's like. 420 00:26:37,740 --> 00:26:39,820 Just kind of let that out. 421 00:26:42,220 --> 00:26:46,060 If you were to reflect on the end state of this 422 00:26:46,380 --> 00:26:49,900 academy. Yeah. What 423 00:26:50,940 --> 00:26:54,660 outcome, direction or curriculum comes 424 00:26:54,660 --> 00:26:56,140 to mind as the most exciting. 425 00:27:04,630 --> 00:27:07,630 Direction? I don't know if I'm fully understanding. So I will reply the way I 426 00:27:07,630 --> 00:27:09,990 understand. But if you don't, then 427 00:27:11,430 --> 00:27:15,030 what's more most exciting for 428 00:27:15,030 --> 00:27:18,150 me is, 429 00:27:23,110 --> 00:27:26,640 can be very. Okay. I would just say it the way I think. Like 430 00:27:26,640 --> 00:27:29,320 what's most exciting to me seeing 431 00:27:30,200 --> 00:27:33,720 a large number of people in, in a room 432 00:27:35,320 --> 00:27:39,080 growing, having success. Like, like truly 433 00:27:40,280 --> 00:27:43,080 so. And just saying like, hey, 434 00:27:44,040 --> 00:27:47,600 I am helping them do that through my team. Right. Because at this 435 00:27:47,600 --> 00:27:50,360 point I'm not doing everything alone and I'm not 436 00:27:50,980 --> 00:27:53,780 delivering everything alone. But we're helping them 437 00:27:54,340 --> 00:27:57,300 succeed. We're actually 438 00:27:57,460 --> 00:28:01,260 empowering them to do what they want in a way 439 00:28:01,260 --> 00:28:02,900 that maybe they didn't think was possible. 440 00:28:06,020 --> 00:28:09,740 I, I wonder because, because 441 00:28:09,740 --> 00:28:13,580 we're talking about a set of books. If you 442 00:28:13,580 --> 00:28:17,260 have this entry point, like here's where they are in their business. You 443 00:28:17,260 --> 00:28:21,100 were very clearly articulated that. Yeah. And here 444 00:28:21,100 --> 00:28:24,780 are some possible paths that they could choose to 445 00:28:24,780 --> 00:28:28,420 go down. Yeah. Directions. And the, the, the general path 446 00:28:28,420 --> 00:28:31,860 of everyone coming in is scaling. 447 00:28:32,020 --> 00:28:35,460 Yeah. Growing in a way that allows them 448 00:28:35,540 --> 00:28:38,980 to not be the only one delivering or over 449 00:28:39,300 --> 00:28:40,980 or pressure or. 450 00:28:45,310 --> 00:28:47,950 I've lost my train of thought. But anyway, they're all coming in, going down this 451 00:28:47,950 --> 00:28:51,310 path and then they kind of diverge into their interest. 452 00:28:51,630 --> 00:28:54,990 I'm interested in staying the course 453 00:28:55,150 --> 00:28:57,230 and selling. I'm interested in 454 00:28:58,350 --> 00:29:02,150 succession through my family. Like I want to hand my business down to 455 00:29:02,150 --> 00:29:05,990 the next generation. I just want to go to retirement and 456 00:29:05,990 --> 00:29:09,710 close my business. Like there's almost different outcomes as 457 00:29:09,710 --> 00:29:13,160 they start and continue. I see that as 458 00:29:13,400 --> 00:29:16,960 a future. Maybe the complexity once you get your 459 00:29:16,960 --> 00:29:20,680 initial offer cohort going to have a 460 00:29:20,680 --> 00:29:24,400 more structured. Not criteria but the 461 00:29:24,400 --> 00:29:27,880 things that you're working on them with have that be more structured in that middle 462 00:29:27,960 --> 00:29:31,760 part of the business when they're just bringing on team and then as they go 463 00:29:31,760 --> 00:29:35,080 they're going to have different interests and it's almost like the group 464 00:29:35,720 --> 00:29:39,360 will start To. To determine and help you determine. What do I 465 00:29:39,360 --> 00:29:42,680 create and develop next? What's the next criteria? Right. 466 00:29:43,080 --> 00:29:46,680 Or you do this again. Well, now I, as you, 467 00:29:47,000 --> 00:29:50,600 I, Maggie, want to really explore this particular 468 00:29:50,920 --> 00:29:54,600 path in the next stage. So building 469 00:29:54,600 --> 00:29:58,240 a cohort out of what you already have to do that and build 470 00:29:58,240 --> 00:30:01,880 that next piece of the academy. Right, 471 00:30:03,730 --> 00:30:05,970 yeah. Makes sense. Makes sense. 472 00:30:07,650 --> 00:30:11,490 That's really exciting. Yeah. And I can see that because, 473 00:30:11,490 --> 00:30:15,170 you know, very often business, that's what happens. Right. Your clients tell you, 474 00:30:15,970 --> 00:30:18,930 this is what I want next. Can you give it to me? Like, I like 475 00:30:18,930 --> 00:30:21,730 working with you and so on. Right. Like, very often that comes. 476 00:30:22,770 --> 00:30:23,490 That comes. 477 00:30:26,770 --> 00:30:27,970 So that's a very good point. 478 00:30:31,950 --> 00:30:35,670 All right, so we have here so far, we have 479 00:30:35,670 --> 00:30:39,470 some revelation. Revelations. It's not a separate 480 00:30:39,470 --> 00:30:43,190 business divide. You can do it with your current business, like start to 481 00:30:43,190 --> 00:30:45,630 correct. Create this academy curriculum. 482 00:30:47,710 --> 00:30:51,270 You've noticed that you don't want to start at the very beginning. 483 00:30:51,270 --> 00:30:54,990 Emerging businesses, because they don't really have the 484 00:30:54,990 --> 00:30:58,570 idea for scaling, they don't have a need for it. And you 485 00:30:58,570 --> 00:31:02,290 really bring a strength there with your operations. Your. The way 486 00:31:02,290 --> 00:31:06,010 you think about operations, efficiency, improving 487 00:31:06,570 --> 00:31:09,930 things in the business in the back end and in. Even in the front end 488 00:31:09,930 --> 00:31:13,570 of the business. And we haven't even touched on team. I know you help people 489 00:31:13,570 --> 00:31:17,330 with teams. Yeah. So bringing that piece 490 00:31:17,330 --> 00:31:20,730 into it and your experience there gives you that starting point 491 00:31:21,620 --> 00:31:25,180 and then even your next step, which might 492 00:31:25,180 --> 00:31:28,820 be. It might be brainstorming. But I 493 00:31:28,820 --> 00:31:32,260 think, I think the brainstorming is really about 494 00:31:33,540 --> 00:31:37,380 getting that group and that offer together and seeing if that 495 00:31:37,620 --> 00:31:40,500 sales like seeing how that feels and 496 00:31:41,140 --> 00:31:44,700 being very intentional about what you want to do with that group, which, 497 00:31:44,700 --> 00:31:47,870 yes, you do group coaching now, but instead divergent. 498 00:31:48,430 --> 00:31:51,910 Yeah. Stages. You have a solo stage. 499 00:31:51,910 --> 00:31:54,910 Yeah. What do you think about that? 500 00:31:55,790 --> 00:31:59,190 Yeah. Yeah, you're right. Brainstorming. I agree. 501 00:31:59,190 --> 00:32:02,910 Brainstorming would be more on the offer, that initial offer, 502 00:32:03,550 --> 00:32:07,150 what it would look like, and then going 503 00:32:07,150 --> 00:32:10,750 and testing it. Yeah. 504 00:32:11,150 --> 00:32:15,000 Yeah. Do you feel how it's different, 505 00:32:15,800 --> 00:32:19,480 the brainstorming activity or next step now versus 506 00:32:19,480 --> 00:32:22,840 earlier? Yeah. Does it feel any different? It does 507 00:32:22,840 --> 00:32:26,680 feeling. It's more, you know, focused. Yeah. I 508 00:32:26,680 --> 00:32:30,360 find that we're all creative and 509 00:32:30,360 --> 00:32:34,200 when someone says, you're creative, bring your creativity to work, and I'm 510 00:32:34,200 --> 00:32:37,800 like, yeah, I have no idea what that means. But if you can 511 00:32:38,770 --> 00:32:42,170 give your creativity a box, almost like a 512 00:32:42,170 --> 00:32:45,650 container, and say, I want you to unleash yourself 513 00:32:45,810 --> 00:32:49,650 around this particular thing, whether it's a problem to solve or a focus. 514 00:32:50,130 --> 00:32:53,490 Yeah. Wow. I mean, I. Amazing things can happen. 515 00:32:55,090 --> 00:32:58,690 It's true. It's true. And constrained, you know, and 516 00:32:58,690 --> 00:33:01,170 it's proven right, scientific that constrained 517 00:33:02,930 --> 00:33:06,400 helps creativity. Right. When you constrain yourself 518 00:33:06,400 --> 00:33:10,120 ladder then let yourself lose on everything that you could be doing and 519 00:33:10,120 --> 00:33:13,160 all the ideas. When you constrain that 520 00:33:13,880 --> 00:33:17,560 to certain. To whatever it's important to you to whatever you decide 521 00:33:17,560 --> 00:33:21,160 that actually helps creativity. Yeah, 522 00:33:22,040 --> 00:33:25,720 I think so too because that gives you, it gives you 523 00:33:25,720 --> 00:33:29,240 something to focus. It gives your brain a problem to solve. Yeah, yeah. 524 00:33:29,240 --> 00:33:32,970 Versus enjoying life as things 525 00:33:32,970 --> 00:33:36,810 come into your viewpoint. Yeah, yeah, yeah. Have you ever, have you ever had an 526 00:33:36,810 --> 00:33:40,610 idea where it feels like it's almost like a butterfly that 527 00:33:40,610 --> 00:33:44,370 comes into your peripheral vision and escapes everyone's and you're trying to 528 00:33:44,370 --> 00:33:48,130 be, you're trying to get work done and this stupid thing keeps bothering 529 00:33:48,130 --> 00:33:51,770 you but it really is something that you, if you 530 00:33:51,770 --> 00:33:55,410 turn and pay attention to it. Like have you ever had that happen 531 00:33:55,410 --> 00:33:59,100 to you? Oh yeah, yeah, I, I have. I can't 532 00:33:59,180 --> 00:34:02,940 think of the specific example, but I usually write it down. 533 00:34:03,500 --> 00:34:06,540 I usually write it down. I actually wait 534 00:34:07,900 --> 00:34:11,660 here. There was an idea. What was it? 535 00:34:13,340 --> 00:34:16,980 Oh, okay. So that was just more of a strategy tactical idea for 536 00:34:16,980 --> 00:34:20,460 next year. Like oh, what if I do this type of thing, 537 00:34:20,460 --> 00:34:23,900 right? So I usually write it down and I let it set 538 00:34:25,890 --> 00:34:29,730 and then like with this one, because it's a more of a tactical idea 539 00:34:29,730 --> 00:34:33,570 for next year, I will go back to it when I do a bit of 540 00:34:33,570 --> 00:34:37,410 planning for next year's strategic planning because that's at 541 00:34:37,410 --> 00:34:41,130 least it will allow me to consider the idea because sometimes like we 542 00:34:41,130 --> 00:34:44,690 have. Oh, let's get, just get distracted. Right. I would chase this 543 00:34:44,690 --> 00:34:48,290 idea in front of like. No, no, no. I decided 544 00:34:48,370 --> 00:34:52,050 to focus on whatever, on whatever I'm doing now so that 545 00:34:52,050 --> 00:34:55,890 I write those down. Yeah, I, 546 00:34:57,010 --> 00:35:00,850 I like that. I know you have a. So at 547 00:35:00,850 --> 00:35:04,010 the time of this recording, we're coming to the end of the year, we're in 548 00:35:04,010 --> 00:35:07,570 October and Maggie is going to be playing with an 549 00:35:07,570 --> 00:35:10,290 idea of doing a public vision board 550 00:35:11,490 --> 00:35:15,250 fun co working and I, I love that 551 00:35:15,250 --> 00:35:18,750 idea. I, I know you may never do it again, but the idea of 552 00:35:18,750 --> 00:35:22,270 looking back at a list of ideas you've had or brainstorming about 553 00:35:22,270 --> 00:35:25,790 things to consider going forward into the next year 554 00:35:26,670 --> 00:35:30,510 can be really powerful because I, I think sometimes and I know in corporate 555 00:35:30,510 --> 00:35:34,190 planning we think about what 556 00:35:34,190 --> 00:35:37,870 is the growth target I need to hit next which is usually year over year 557 00:35:37,870 --> 00:35:41,630 growth. It's 5%, 10%, 15%, whatever 558 00:35:41,630 --> 00:35:45,480 the growth is that you're, that you've done before. Corporate wants you to 559 00:35:45,480 --> 00:35:49,200 do it again and better. And that becomes the guiding 560 00:35:49,200 --> 00:35:52,960 force or the direction that you take the business, which is just growth for 561 00:35:52,960 --> 00:35:56,400 growth's sake. And it doesn't give you an 562 00:35:56,400 --> 00:36:00,000 ability to take a step back and imagine what your future can 563 00:36:00,000 --> 00:36:03,720 be. Imagine the change that you can make. And I think that's often missed 564 00:36:03,720 --> 00:36:07,320 where in small business or in privately owned firms, 565 00:36:07,320 --> 00:36:10,360 we get the luxury of really doing that for ourselves. 566 00:36:11,100 --> 00:36:14,940 And having that list that you showed us is, you know, kind of 567 00:36:14,940 --> 00:36:17,820 powerful. It, it reminds us to do that. 568 00:36:18,460 --> 00:36:22,060 Yeah, yeah, I agree with you. I was just even reflecting recently. 569 00:36:22,140 --> 00:36:25,100 I was like, yeah, I started the business 570 00:36:26,140 --> 00:36:29,820 to do things the way I want and 571 00:36:30,060 --> 00:36:33,180 do things that I enjoy. And it doesn't mean 572 00:36:33,820 --> 00:36:37,340 that it's not hard. Sometimes you're not 573 00:36:37,660 --> 00:36:40,980 enjoying 100% of the time. Doing this is not bad. 574 00:36:41,140 --> 00:36:44,820 But if you know, you, 575 00:36:44,820 --> 00:36:48,420 you have an idea, you want to switch things up and so on, you 576 00:36:48,420 --> 00:36:52,180 can do that. Right. It's as you say, 577 00:36:52,180 --> 00:36:55,899 the growth for the sake of growth in the corporate world 578 00:36:55,899 --> 00:36:59,700 that becomes, that can become so soul draining. And I've 579 00:36:59,700 --> 00:37:03,420 lived that. I've, you know, we both been in a corporate world. I've 580 00:37:03,420 --> 00:37:07,070 burned out in the corporate world that I 581 00:37:07,070 --> 00:37:10,750 don't, I don't want that in my business. Right. Like so reminding 582 00:37:10,750 --> 00:37:14,310 yourself, yes, of course I have big visions and so on, 583 00:37:14,390 --> 00:37:17,990 but how I do it, to an extent 584 00:37:18,070 --> 00:37:21,749 it matters. That journey that I'm going through to create 585 00:37:21,750 --> 00:37:24,390 that goal matters to me. 586 00:37:26,310 --> 00:37:30,150 So, yeah, it's funny, people used to say, 587 00:37:30,550 --> 00:37:34,170 stop and smell the roses, you're going too fast. And that never 588 00:37:34,170 --> 00:37:37,770 appealed to me. But the journey, 589 00:37:38,170 --> 00:37:41,690 meaning how you're feeling every 590 00:37:41,690 --> 00:37:45,330 day as you do your work, that's what's 591 00:37:45,330 --> 00:37:49,130 important. And it's all, I think that's 592 00:37:49,130 --> 00:37:52,770 often lost in the. I don't. They're called idioms, 593 00:37:52,770 --> 00:37:56,290 but whatever those things are called, where stop and smell the roses, you know, those 594 00:37:56,290 --> 00:38:00,050 little sayings. I think that's where we, we don't really get what the saying is 595 00:38:00,050 --> 00:38:03,510 about. And you bring it up beautifully, which is 596 00:38:03,510 --> 00:38:07,030 to stop and make sure you're doing it on purpose the way you want, 597 00:38:07,670 --> 00:38:11,030 and you get to change your mind. I think that's. 598 00:38:11,590 --> 00:38:15,350 I think folks will often not commit to a 599 00:38:15,350 --> 00:38:19,110 big goal because it feels overwhelming or scary or they don't want to 600 00:38:19,110 --> 00:38:22,470 destroy what they've done. But then they don't ever get to 601 00:38:23,110 --> 00:38:26,880 feel that next level and they 602 00:38:26,880 --> 00:38:30,080 forget, you know, you can always change your mind. I think that was a lesson 603 00:38:30,160 --> 00:38:33,880 that I really had to learn. Oh, I don't have to be married to an 604 00:38:33,880 --> 00:38:37,720 idea and master it in order to learn that it 605 00:38:37,720 --> 00:38:40,960 was the wrong direction anymore. Yeah, yeah, 606 00:38:41,200 --> 00:38:45,040 yeah, yeah, yeah. I. And you know, I think of. It 607 00:38:45,040 --> 00:38:48,800 happens to all of us. Right? It happens to me. I coach my clients 608 00:38:49,360 --> 00:38:53,040 saying, you can. Yeah, you can set a goal. You can commit to it. Because 609 00:38:53,040 --> 00:38:56,040 you have to commit to a goal to. To. To even have a chance to 610 00:38:56,040 --> 00:38:58,740 achieve. Achieve it. And at the same time, 611 00:38:59,700 --> 00:39:03,260 it's not written in stone. You can change that 612 00:39:03,260 --> 00:39:07,060 if in the pursuit of it, you discover that 613 00:39:07,940 --> 00:39:11,700 maybe that wasn't the goal that I wanted. I thought it was. But 614 00:39:11,700 --> 00:39:14,580 then in the pursuit of it, and I'm giving it my own and so on 615 00:39:14,580 --> 00:39:17,060 I want. It can always change your mind. 616 00:39:19,060 --> 00:39:22,840 Okay, so as you mentioned, culture early on, and I want to 617 00:39:22,840 --> 00:39:25,480 take what you just said and kind of stretch it out. 618 00:39:27,160 --> 00:39:30,840 When you Think about serving 50,000 people through your 619 00:39:30,840 --> 00:39:34,440 program, I think that was the number and having other 620 00:39:34,440 --> 00:39:37,400 coaches to support your clients and your business. 621 00:39:39,320 --> 00:39:43,160 What does that look like? I don't know if 622 00:39:43,160 --> 00:39:46,600 50,000 people was a number. It says carry number, but maybe that should be my 623 00:39:46,600 --> 00:39:50,330 group. That's your new number. It's 50,000. Okay, 624 00:39:50,330 --> 00:39:54,050 okay, okay. Five years from now, let's keep it in 625 00:39:54,050 --> 00:39:55,330 five. 50,000. 626 00:39:59,170 --> 00:40:00,050 The culture. 627 00:40:04,370 --> 00:40:08,050 And given that I haven't given it that much thought, but 628 00:40:08,050 --> 00:40:11,730 I would just take it from what's important to me and what 629 00:40:11,730 --> 00:40:12,210 I love. 630 00:40:15,900 --> 00:40:19,540 Well, respect is like first. Okay. So 631 00:40:19,540 --> 00:40:23,340 that's always respect of the other human being, of 632 00:40:23,420 --> 00:40:27,180 their goals and what they want and 633 00:40:27,180 --> 00:40:30,900 their ideas, their innovation. And that comes towards the 634 00:40:30,900 --> 00:40:34,460 clients, but also towards my own team members. Like, I always loved, 635 00:40:35,660 --> 00:40:39,360 you know, in my own corporate world to help 636 00:40:39,360 --> 00:40:43,080 my team members, like, bring their ideas, bring 637 00:40:43,240 --> 00:40:46,760 their things to what they thought was good. And I 638 00:40:47,240 --> 00:40:51,040 always was surprised what amazing ideas they would come up with. But 639 00:40:51,040 --> 00:40:54,839 he's like, oh, that's so good. I never thought of it. So having that 640 00:40:54,839 --> 00:40:58,520 culture in my company and helping 641 00:40:58,520 --> 00:41:02,240 that clients instill that and always think, you 642 00:41:02,240 --> 00:41:06,040 know, yes, we're there as coaches or experts to support the clients, but 643 00:41:06,040 --> 00:41:09,800 they also have knowledge and experience where they. We bring 644 00:41:09,800 --> 00:41:13,280 that out and together, like, that's when the magic happens. 645 00:41:13,840 --> 00:41:17,280 So that's first. With the respect comes also like the 646 00:41:17,280 --> 00:41:21,040 innovation and growth. Growth is important to me. And of course, 647 00:41:21,200 --> 00:41:24,560 with US Academy helping clients scale, that growth 648 00:41:25,040 --> 00:41:28,080 comes. But it's not necessarily just growth in. 649 00:41:28,880 --> 00:41:32,640 In numbers, like in. In money. Right. But it's growth in 650 00:41:33,120 --> 00:41:36,640 the skill set in how we think about 651 00:41:36,720 --> 00:41:40,240 Things growing as a leader, as a human being. 652 00:41:41,680 --> 00:41:45,520 My core belief is you cannot outgrow your business. 653 00:41:45,600 --> 00:41:48,880 Meaning you need to grow as a leader first of your business 654 00:41:49,440 --> 00:41:53,200 in order for the results, like tangible money results to catch up. 655 00:41:53,280 --> 00:41:56,640 Right. Like that doesn't. So that growth, that's what it means. 656 00:42:00,180 --> 00:42:03,300 Another thing would be service. 657 00:42:03,940 --> 00:42:07,700 So in service to our clients, serving the communities 658 00:42:07,780 --> 00:42:10,660 that we are in and our clients are in. 659 00:42:11,620 --> 00:42:15,460 So service, giving back. I'm, you know, I find myself very 660 00:42:15,460 --> 00:42:18,980 lucky throughout my life and I always been grateful 661 00:42:18,980 --> 00:42:22,340 to people who helped me and so on. Were never 662 00:42:22,420 --> 00:42:26,110 achieving anything alone. So there's giving back and 663 00:42:26,110 --> 00:42:26,430 service 664 00:42:29,710 --> 00:42:33,310 and fun. And fun. Having 665 00:42:33,310 --> 00:42:37,030 fun because business can like 666 00:42:37,030 --> 00:42:40,829 we get. So when we, especially when we're ambitious and highly achieving. 667 00:42:40,910 --> 00:42:44,710 Right. Which I am and my clients are, I'm sure Tori, you 668 00:42:44,710 --> 00:42:48,550 are as well. So we can lose sight 669 00:42:48,550 --> 00:42:52,140 of it and we can be so focused on like you know, like 670 00:42:52,300 --> 00:42:55,820 achieving the goals. Achieving a goal that we forget to pause and 671 00:42:55,820 --> 00:42:59,340 smell the roses or even laugh and have fun as we go. 672 00:43:00,380 --> 00:43:03,500 So not forgetting that fun 673 00:43:03,980 --> 00:43:07,780 would be. How do you, as you, as you think about like the values that 674 00:43:07,780 --> 00:43:11,340 you're instilling. How does your role, how do you see your 675 00:43:11,340 --> 00:43:15,180 role evolving and maybe, 676 00:43:16,870 --> 00:43:20,670 maybe we take that five year view first and then pull it back 677 00:43:20,670 --> 00:43:22,470 to a year from now. 678 00:43:24,630 --> 00:43:28,350 A year from now. So are 679 00:43:28,350 --> 00:43:31,670 you, are you still delivering? I'm definitely 680 00:43:31,750 --> 00:43:35,430 delivering, but not 100%. So I 681 00:43:35,430 --> 00:43:38,990 would start bringing and figuring out. Yeah. 682 00:43:38,990 --> 00:43:42,790 What type of support and other coaches would 683 00:43:42,790 --> 00:43:46,410 I need to deliver. So I am 684 00:43:46,410 --> 00:43:50,050 involved a year from now. Realistically I probably 685 00:43:50,050 --> 00:43:53,370 be majority of it involved but with support. 686 00:43:54,490 --> 00:43:58,290 I mean if you, if you go out to that final kind 687 00:43:58,290 --> 00:44:01,530 of where you have the team. Yeah. 688 00:44:03,210 --> 00:44:06,930 How do you. I can see that you would, it seems like 689 00:44:06,930 --> 00:44:10,450 you'd be now their coach. Investing in the coaches. 690 00:44:10,450 --> 00:44:13,890 That and their evolution as leaders in your company. 691 00:44:14,210 --> 00:44:17,810 Yes. So then they can support the clients. Some 692 00:44:17,810 --> 00:44:21,410 people, some people, that's what, that's the role they want to 693 00:44:21,410 --> 00:44:25,250 have. That's their nurturing role. That's where their coaching takes them. And other folks 694 00:44:25,250 --> 00:44:29,090 want to hire that in and they see themselves 695 00:44:29,570 --> 00:44:33,210 still creating curriculum or being in touch with a 696 00:44:33,210 --> 00:44:36,530 subset of their clients or, or even, 697 00:44:37,530 --> 00:44:41,330 even still others want to kind of live beyond or work beyond their 698 00:44:41,330 --> 00:44:44,010 business, which is thought leadership. Being 699 00:44:45,530 --> 00:44:48,850 the head of a non profit or really focusing on a 700 00:44:48,850 --> 00:44:52,170 charitable contribution or starting another business. 701 00:44:53,450 --> 00:44:56,970 Maybe it's their second or fifth. So there's so many different 702 00:44:57,210 --> 00:45:00,930 ways that you can grow in your role. Which of 703 00:45:00,930 --> 00:45:04,680 those. Or something I didn't mention feels like a right fit 704 00:45:04,680 --> 00:45:08,520 for you right now. And you know, that might change. Talking 705 00:45:08,520 --> 00:45:11,040 about changing your mind, you never know. Yes. 706 00:45:12,640 --> 00:45:15,520 But right now, definitely, I see myself 707 00:45:16,560 --> 00:45:20,320 empowering my team members to help the clients, 708 00:45:20,400 --> 00:45:24,120 if anything, still developing like thought leadership 709 00:45:24,120 --> 00:45:27,760 together, brainstorming on curriculums, 710 00:45:27,760 --> 00:45:31,500 being involved in one way or another. I, I don't know to what 711 00:45:31,500 --> 00:45:34,980 extent, but that, and if anything, like I have this 712 00:45:34,980 --> 00:45:38,700 definitely I would love to do some events, whether it's once 713 00:45:38,700 --> 00:45:42,020 a year, whether it's things so like being involved in that and 714 00:45:42,180 --> 00:45:45,980 maybe participating, being a 715 00:45:45,980 --> 00:45:49,780 little bit more with the clients, maybe during the events, maybe not 716 00:45:49,780 --> 00:45:53,580 in like the day to day. So that's where 717 00:45:53,580 --> 00:45:57,390 I'm seeing myself right now. I 718 00:45:57,390 --> 00:46:00,990 might have ideas five years down the line, but for now, 719 00:46:01,070 --> 00:46:04,750 okay. Yes. And 720 00:46:06,430 --> 00:46:10,030 for the listener, the reason I ask Maggie that question 721 00:46:10,350 --> 00:46:13,990 is as overachievers as I am, 722 00:46:13,990 --> 00:46:17,630 and she mentioned she is as well, we can hone in on 723 00:46:17,630 --> 00:46:21,150 a goal, an ambitious goal that's a project and 724 00:46:21,310 --> 00:46:25,000 go full steam without considering our own 725 00:46:25,000 --> 00:46:28,520 identity and how we fit into that. And we just kind of fall into 726 00:46:28,600 --> 00:46:32,320 one of the roles and forget that 727 00:46:32,320 --> 00:46:36,000 it's not de facto, that might not be the right 728 00:46:36,000 --> 00:46:39,640 word, but it's not the given that that's, that's what has to happen. We get 729 00:46:39,640 --> 00:46:42,960 to choose. And I, I find a lot of 730 00:46:42,960 --> 00:46:46,760 technical owners, like I advise technical business 731 00:46:46,840 --> 00:46:50,400 owners and they are programmers or 732 00:46:50,960 --> 00:46:54,480 rocket scientists or some kind of inventor at heart. 733 00:46:54,960 --> 00:46:58,560 And now they have a company and they're mired in management. 734 00:46:58,960 --> 00:47:02,400 And I have one guy who's a cryptologist 735 00:47:03,040 --> 00:47:06,760 and he bought another business to do a 736 00:47:06,760 --> 00:47:10,080 training arm and now he's mired in the merger 737 00:47:10,640 --> 00:47:14,280 and not knowing what to do and personnel issues. And he 738 00:47:14,280 --> 00:47:17,870 thinks that he has to have that as his next role when 739 00:47:17,870 --> 00:47:21,630 that's not the case. And in fact, because he bought another 740 00:47:21,630 --> 00:47:25,310 business, he's got employees and leadership that he can 741 00:47:25,310 --> 00:47:28,270 bring in to take over some of those roles and he never even thought of 742 00:47:28,270 --> 00:47:31,710 it. So I find it's important to consider 743 00:47:32,030 --> 00:47:35,790 your own identity. And so Maggie, you've played along with that very 744 00:47:35,790 --> 00:47:39,470 well. Thank you. Because your identity, you get to choose and 745 00:47:39,470 --> 00:47:42,510 change your mind and evolve with the company 746 00:47:43,300 --> 00:47:46,500 and evolve how? What service and what your 747 00:47:47,300 --> 00:47:51,060 role gets to be with your new team. Because your team is going to 748 00:47:51,060 --> 00:47:54,860 surprise you. Yeah. 100. Whatever skills 749 00:47:54,860 --> 00:47:58,180 they bring and interest they bring to enrich the pot. 750 00:47:58,739 --> 00:48:02,180 Yeah. Yeah. And that you can never predict. Right. That's why 751 00:48:02,820 --> 00:48:06,580 staying sort of open to that. Yeah. Like that can evolve. That can 752 00:48:06,580 --> 00:48:10,300 change is so important and not like locking yourself completely. And 753 00:48:10,300 --> 00:48:13,380 it has to be that way or highway thing. Right. 754 00:48:13,780 --> 00:48:17,580 Because of that, as your business 755 00:48:17,580 --> 00:48:21,420 grows and your. Your team, you never know what 756 00:48:21,420 --> 00:48:24,740 they will bring and that. That the value that they will 757 00:48:24,740 --> 00:48:28,180 unlock in a way in your business for sure. 758 00:48:29,300 --> 00:48:33,100 All right, as we get toward the end of our episode, I 759 00:48:33,100 --> 00:48:36,870 want to check in again first. We're going to take a breath 760 00:48:36,870 --> 00:48:39,110 because I'm excited. So let's just. 761 00:48:42,950 --> 00:48:46,750 Yeah, okay. And as we're now grounded 762 00:48:46,750 --> 00:48:50,390 and kind of calm, what stands out to you 763 00:48:50,550 --> 00:48:54,310 as the most surprising thing that you kind of learned about 764 00:48:54,310 --> 00:48:55,590 this new vision you have? 765 00:48:58,470 --> 00:49:02,270 So couple of things. One is 766 00:49:02,270 --> 00:49:05,710 just thinking of it as a one piece 767 00:49:06,510 --> 00:49:10,270 cohesive, like with certain parts. Right. And not like these 768 00:49:10,270 --> 00:49:13,950 two separate paths that I've been thinking just based 769 00:49:13,950 --> 00:49:16,990 on my right now. So that was a great revelation. 770 00:49:18,350 --> 00:49:21,630 The second, just you helping me narrow down. Okay, where do I start? 771 00:49:22,110 --> 00:49:24,750 Which is the hardest part? This is the hardest part. 772 00:49:26,750 --> 00:49:30,560 So that was great. And then thinking 773 00:49:30,560 --> 00:49:34,200 about it or just even expressing it. Yeah. Like, where do I see myself? 774 00:49:34,200 --> 00:49:37,160 What's my role? Or how do I see my role 775 00:49:37,960 --> 00:49:41,400 in five years? Being open to it, 776 00:49:41,400 --> 00:49:45,120 potentially being a bit different, but like having at least a vision for 777 00:49:45,120 --> 00:49:48,760 that. I think those were three most 778 00:49:48,760 --> 00:49:52,200 powerful pieces. Excellent. And 779 00:49:52,680 --> 00:49:56,360 what are you going to do as a deck step? Like, what can you 780 00:49:56,440 --> 00:50:00,280 feel comfortable? Commitment is hard, especially after a brainstorm, 781 00:50:00,280 --> 00:50:04,080 because there's the vulnerability period afterward where you're like, oh, did 782 00:50:04,080 --> 00:50:07,320 I just commit to something? So I don't mean that. I mean, 783 00:50:07,960 --> 00:50:11,520 what is the next almost journal exercise, thought 784 00:50:11,520 --> 00:50:15,120 exercise or action or just going out for a 785 00:50:15,120 --> 00:50:18,360 walk kind of thing that you want to do to 786 00:50:19,320 --> 00:50:22,940 solidify what we talked about and to come up with a game plan. So 787 00:50:22,940 --> 00:50:25,820 definitely offer so that, like that first 788 00:50:26,460 --> 00:50:30,300 offer to think through that and like 789 00:50:30,300 --> 00:50:33,820 think through journal, kind of create something. Right. Like the first 790 00:50:33,820 --> 00:50:37,620 draft of. Of the offer. Oh, I love that because 791 00:50:37,620 --> 00:50:41,380 it's so concrete. It went from thinking 792 00:50:41,380 --> 00:50:44,980 about it, brainstorming on it. I'm going to have a first 793 00:50:44,980 --> 00:50:48,220 draft of an offer that can make this thing go forward. 794 00:50:49,080 --> 00:50:52,920 Very powerful. Thank you. Thank you for 795 00:50:53,000 --> 00:50:56,520 bringing it out for me. My favorite thing to do. So 796 00:50:56,760 --> 00:51:00,280 thank you for having fun on my podcast with me because it's like, 797 00:51:00,280 --> 00:51:04,040 handy. All right, 798 00:51:04,040 --> 00:51:07,640 so we have put a bow on this conversation, but we're not done. 799 00:51:07,960 --> 00:51:11,400 I would love to know what can the listener 800 00:51:12,040 --> 00:51:15,320 do to stay in your world to learn more about you, to 801 00:51:16,820 --> 00:51:20,340 take this journey with you on what this offer ends up evolving into. 802 00:51:20,420 --> 00:51:23,300 Like, what can they do to get in your world next? 803 00:51:24,340 --> 00:51:27,700 Yeah, so social media 804 00:51:28,980 --> 00:51:32,180 on Instagram and LinkedIn under my name, Maggie. Maggie. 805 00:51:32,820 --> 00:51:36,420 Or you can just, you know, check the links on my 806 00:51:36,420 --> 00:51:40,220 website, stowwaytoleadership.com I will probably 807 00:51:40,220 --> 00:51:43,880 talk about it in my podcast, so you can tag 808 00:51:43,880 --> 00:51:46,320 along in my podcast. 809 00:51:47,920 --> 00:51:51,320 And, Tori, by the way, if you are gonna share with me this 810 00:51:51,320 --> 00:51:54,800 recording, I will put it as an episode in my podcast. So that would be. 811 00:51:54,880 --> 00:51:58,560 That'll be great. So, yeah, so those 812 00:51:58,800 --> 00:52:02,160 in those series, I'll try to kind of unravel and 813 00:52:02,320 --> 00:52:05,840 share my thoughts. And as the journey. 814 00:52:06,320 --> 00:52:09,840 Yeah. Progresses, that would be fun. And, guys, 815 00:52:09,840 --> 00:52:12,960 that's the host. She's the host of the Diamond Effect 816 00:52:13,670 --> 00:52:17,390 podcast. Yeah. So get over there. And I'll have links, of 817 00:52:17,390 --> 00:52:20,990 course, in the show notes so you guys don't have to worry for driving. We 818 00:52:20,990 --> 00:52:24,430 will get these things out to you. You can come back in. Press that 819 00:52:24,430 --> 00:52:27,910 button. All right. Well, thank you, Maggie. It's been 820 00:52:27,910 --> 00:52:31,590 fabulous having you on the podcast today. Yeah, thank you, Tori, 821 00:52:31,590 --> 00:52:34,750 for having me. It was a lot of fun. I appreciate it. I didn't know 822 00:52:34,750 --> 00:52:37,430 what to expect, but I have to say, I had a lot of fun. Well, 823 00:52:37,430 --> 00:52:40,950 it's an experiment, as always. I'm always doing experiments, so it was 824 00:52:40,950 --> 00:52:42,790 awesome. That's awesome. Thanks.