The Chemical Show: Where Leaders Talk Business

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In a world where visual appeal of consumer products is critical, it's important for brands to prioritize product safety and ensure consumers of all ages understand these products are for using NOT consuming! Kristin Cordz, Vice President of Business Development for Market Actives, shares more about her work with Bitrex, focusing on making products taste aversive (bad!!) to prevent the accidental ingestion of harmful substances, including household items like dish tablets, batteries and more. Companies use Bitrex to add an extra layer of safety to their products and to build trust with consumers.

In this episode of The Chemical Show, host Victoria Meyer and Kristin, also known as “The Bitter Gal”, discuss working with major consumer brands to ensure their products are safe and effective. Through their conversation, Victoria and Kristin delve into the importance of transparency in product safety, the challenges faced in the industry, and the need for standardized information to empower consumers in making informed choice

Join us to learn more about the following this week:

  • Product safety through Bitrex
  • The increasing demand for transparency and safety in products
  • Gaining customer insights and meeting the needs of the market
  • Working against commoditization to ensure value
  • Global safety standards
  • Bitrex product tasting
  • ACI's Future Leaders Program
  • Standardizing customer understanding 

Victoria and Kristin explore the challenges and importance of enhancing product safety and discuss how the manufacturing practices of global companies and the overflow of practices to other regions have led to varying levels of product safety discussion. They further emphasize the impact of transparency trends in consumer awareness and the need for standardized information to assist consumers in making informed decisions. Listen in as they share insights, real-life examples, and strategies to ensure product safety in an evolving consumer landscape.

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Creators and Guests

Host
Victoria King Meyer
Founder & Host of The Chemical Show + The Chemical Summit; Victoria brings 25+ years industry leadership experience including Shell and Clariant and a Victoria brings a practical, business-focused perspective to conversations about leadership, strategy, innovation, and the forces shaping the future of the chemical industry.to

What is The Chemical Show: Where Leaders Talk Business?

Looking to lead, grow, and stay ahead in the global chemical industry?

The Chemical Show is the #1 business podcast for the chemical industry, bringing you leadership insights, business strategies, industry trends, and real-world lessons from the executives shaping the business of chemicals.

Each week, host Victoria King Meyer sits down with leaders from across the chemical industry, from Fortune 50 companies to mid-sized businesses and innovative startups. You’ll hear how they’re navigating today’s challenges and opportunities, the experiences that shaped their leadership, and the insights you can apply to your own business and career.

Conversations explore the issues that matter to chemical industry leaders, including:

• Business strategy and growth
• Leadership and talent
• Innovation and technology
• AI and digital transformation
• Supply chain and operational resilience
• Markets, customers, and industry trends

Victoria brings more than 25 years of chemical industry experience from companies including Shell, LyondellBasell, and Clariant. Today, she is an executive advisor and coach, founder of The Chemical Summit, and host of The Chemical Show.

Whether you’re an executive, business leader, or rising leader in chemicals and materials, The Chemical Show helps you stay informed, think differently, and lead with greater impact.

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