The Chemical Show: Where Leaders Talk Business

In a world where visual appeal of consumer products is critical, it's important for brands to prioritize product safety and ensure consumers of all ages understand these products are for using NOT consuming! Kristin Cordz, Vice President of Business Development for Market Actives, shares more about her work with Bitrex, focusing on making products taste aversive (bad!!) to prevent the accidental ingestion of harmful substances, including household items like dish tablets, batteries and more. Companies use Bitrex to add an extra layer of safety to their products and to build trust with consumers.

In this episode of The Chemical Show, host Victoria Meyer and Kristin, also known as “The Bitter Gal”, discuss working with major consumer brands to ensure their products are safe and effective. Through their conversation, Victoria and Kristin delve into the importance of transparency in product safety, the challenges faced in the industry, and the need for standardized information to empower consumers in making informed choice

Join us to learn more about the following this week:

  • Product safety through Bitrex
  • The increasing demand for transparency and safety in products
  • Gaining customer insights and meeting the needs of the market
  • Working against commoditization to ensure value
  • Global safety standards
  • Bitrex product tasting
  • ACI's Future Leaders Program
  • Standardizing customer understanding 

Victoria and Kristin explore the challenges and importance of enhancing product safety and discuss how the manufacturing practices of global companies and the overflow of practices to other regions have led to varying levels of product safety discussion. They further emphasize the impact of transparency trends in consumer awareness and the need for standardized information to assist consumers in making informed decisions. Listen in as they share insights, real-life examples, and strategies to ensure product safety in an evolving consumer landscape.

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Creators and Guests

Host
Victoria Meyer
Host of The Chemical Show; founder and President of Progressio Global

What is The Chemical Show: Where Leaders Talk Business?

Looking to lead, grow, and stay ahead in the trillion-dollar global chemical industry? The Chemical Show - the #1 business podcast for the chemical industry - is your go-to resource for leadership insights, business strategies, and real-world lessons from the executives shaping the future of chemicals. Grow your knowledge, your network, and your impact.

Featuring interviews with industry executives - from startups to Fortune 50 - you’ll hear how they're tacking today's challenges and opportunities, their origin story (what got them here!), how you can take and apply these lessons and insights to your own business and career.

Founder and host Victoria King Meyer is an expert interviewer - who brings out the best in each guest. She gained her industry experience at leading companies, including Shell, LyondellBasell and Clariant. Today, she is a high-performance coach and advisor to business leaders in chemicals and energy, as well as the host of The Chemical Show podcast, and founder of The Chemical Summit.

Topics include: Growth, sustainability, innovation, business transformation, geopolitics, digitalization and AI, supply chain, talent, strategic marketing, customer experience and much more.

Episodes are published every Tuesday.

Websites:
https://www.thechemicalshow.com
https://www.thechemicalsummit.com
https://www.progressioglobal.com