The retail landscape is rapidly changing alongside both global shifts and local pressures. Accelerated by the pandemic, businesses are now blurring the lines between digital and physical experiences. This shift towards multiple, connected sales channels has helped build resilience for many businesses. In fact, recent Adyen research has found that 74% of businesses that connect their sales channels expect to grow by more than 20% this year.
Show Notes
The retail landscape is rapidly changing alongside both global shifts and local pressures. Accelerated by the pandemic, businesses are now blurring the lines between digital and physical experiences. This shift towards multiple, connected sales channels has helped build resilience for many businesses. In fact, recent Adyen research has found that 74% of businesses that connect their sales channels expect to grow by more than 20% this year.
That doesn’t mean the pressure is off. Rising interest rates and crippling costs of living, coupled with the social and political upheavals of the past few years have seen customers evaluating the impact of their spending with increased scrutiny. Not only do consumers need their money to stretch further, they increasingly expect their purchases to align with their social and environmental values as well.
With market uncertainty on the horizon, long-term customer loyalty is more important than ever. To secure it, businesses will have to adapt to the changing needs of their customers.
In this episode of Beyond Retail, we’ll explore how businesses can prove that they're worthy of that long term loyalty with insights from industry experts such as: Adyen Account Managers Ellie Jaggs and Milou van der Lans; Hannah Meyer, a Senior Marketing Manager at Trustpilot; Nick Popovici, CEO of Vita Mojo; Chris Matthews, Global DTC Channel Director at Brompton Bicycle; and Helen Dickinson, CEO of the British Retail Consortium.
We’ll also hear a number of first-hand consumer perspectives on topics such as the effectiveness of loyalty programs, how a company’s corporate values can attract more customers, and how consumers are assessing their social responsibility when making purchasing decisions.
What is Beyond Retail?
It didn’t all change in March 2020. Not really.
The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while.
In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and convenience than ever before.
But what now? What lessons should we take with us as we move forwards? And how can we ensure we’re ready for whatever’s next?
To find out, host Colin Neil embarked on a journey spanning the past 10 years. Using our latest consumer research as a launch-pad, we spoke to famous brands, industry experts, and consumers on the street.
The result is a five-part podcast series providing a unique insight into the rich, varied world of UK commerce in 2021 and beyond.