On Marketing

SEO is a nonnegotiable for marketing.

The question isn't yay or nay. It's how much and how quickly you want to invest.

Show Notes

// WATCH //
▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //
SEO is a nonnegotiable for marketing.

The question isn't yay or nay. It's how much and how quickly you want to invest. But that's not all.

To make SEO impactful, you need a nice place to send web visitors. That's where website design and optimization come in.

And David Riggs is here to enlighten us all on improving your website and leveraging SEO in 2022 and beyond!

Who's this episode for?
  • Marketers with limited knowledge of SEO and web design
  • Business owners who "own" their marketing
What will you learn by listening?
  • Common mistakes for websites and how to improve yours
  • Why SEO is not an all-or-nothing approach
  • How to approach SEO incrementally
// GUEST LINKS //
--- David's LinkedIn
--- Pneuma website
--- How to build a website podcast

// CONNECT //
🔵 Connect with me on LinkedIn
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💻 Learn more about who I am and what I do

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!