Financial Futures

Growing a customer base is one of the toughest challenges any business will face. But unlike other businesses, banks don't have to rely solely on flashy ads or opening new branches to acquire new customers, they have another resource up their sleeve - banking as a service. In this season finale of Financial Futures, we'll be putting BaaS under the microscope and speaking with director of product management for banking as a service at FIS, Barbara Negron, and business unit manager for APIs and integrations services at FIS, Eric Guion, about how BaaS is helping banks to acquire new customers beyond their usual reach.

Show Notes

Growing a customer base is one of the toughest challenges any business will face - and regional banks are no exception to that rule. 
For many organizations, a good marketing campaign or the opening of a new brick-and-mortar location might encourage the kind of expansion they're looking for but results aren't guaranteed. However, banks don't have to rely solely on flashy ads or opening new branches because there's another solution to their growth ambitions - banking as a service.

In this season finale of Financial Futures, we'll be putting BaaS under the microscope to find out how regional banks are using this unique facility to drive expansion and create mutually beneficial relationships between themselves and other businesses. We'll hear from director of product management for banking as a service at FIS, Barbara Negron, and business unit manager for APIs and integrations services at FIS, Eric Guion, about how BaaS is helping banks to acquire new customers beyond their usual reach. We'll also discover what differentiates BaaS from embedded finance and learn about the relationships and ecosystems that facilitate banking as a service.

We'll also ask:
  • What is the difference between 'for benefit' and 'on-core' BaaS?
  • Why is BaaS one of the best distribution tools available to regional banks?
  • How does BaaS reduce the cost of acquiring new customers?
  • Why does risk need to be top of mind for banks considering BaaS?
  • How can BaaS help regional banks to use other businesses' brand loyalty to grow their own customer base?

What is Financial Futures?

The way we move money is changing. Fast. We want control at the touch of a finger-print. We want to send money in real-time – to the other side of the world. We want everything in one place, integrated, seamless and on our devices. Ubiquitous, embedded, fast, standardized, frictionless and secure. Global finance trends are hurling towards a unanimous conclusion.

These are our Financial Futures.

Each episode, we size up the bleeding edge of fintech innovation and explore the trends that are already transforming the way the world pays, banks and invests across the globe. And the mechanisms we’ll need to prosper in this brave new landscape.

Is the world’s technology up to the challenge? Are we?