Viral Writing 101 with Shaan Puri

In this episode, we sit down with Shaan Puri - who's gained 200K+ Twitter followers over the last year - to workshop three pieces of viral writing, and reverse engineer why they worked and how you can apply the same frameworks in your own writing.

Show Notes

Ever wondered if there was a formula for going viral?

Newsflash: there is. But it's probably not something you've seen clearly broken down before.

And that's what we're going to do in this webinar with Shaan Puri. We are going to workshop three pieces of viral writing to reverse engineer why they worked and how you can apply the same frameworks in your own writing.

Expect to learn:

• How to write engaging headlines
• The concept of writing for one person
• How to write to generate specific emotions
• The difference between viral topics and niche topics
• How we teach these principles in Ship 30 for 30 and Power Writing

What is The Espresso Hour?

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!