Episode 399: How much does it cost to acquire new customers?

Show Notes

Let's have a talk with the principal of Ward Consulting who is Len Ward about customer acquisition costs. We will talk about the main components of a customer acquisition cost and the problem behind it. How it becomes an important business metric which is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service.

What is 50/50 Accelerator Podcast?

Tired of being stuck in the trenches while watching others build empires? Welcome to the 50/50 Accelerator Podcast, where we're flipping the script on the traditional trade business model. I'm your host, Josh Patrick, and like you, I've spent countless nights wondering if there's a better way.

We bring you real conversations with business owners who've transformed their companies from time-sucking struggles into well-oiled machines. They'll share their exact blueprints—from finding reliable teams to creating systems that actually work. There is no theory, just battle-tested strategies that have helped them double their free time and cash flow.

Think of it as your weekly meetup with mentors who've cracked the code.