HUNGRY.

Loved this one with Aussie Donnie Troy from Coqfighter.
The early stage of the brand building journey is fun.
you’re so naive,
everything is new
everything is fresh
It’s better than your “…old boring corporate job”
But, at some point, it becomes hard.
Unimaginably hard.
Doubt soars in.
Confidence wanes
The joy fades a little.
Paul Graham calls it The Trough of Sorrow
This episode will help you through Your Trough of Sorrow
With a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”
Huge thanks to my boy for setting this one up.

ON THE MENU:
  1. Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”
  2. Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flair
  3. Zen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mind
  4. Why you must treat every part of your business as a “community”
  5. Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top Down
  6. Seth Godin Competitors vs Colleagues Rule: Don’t hate your competitors
  7. Why London is The Best City to Launch a Food & Drink Brand
  8. A La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement Rule
  9. Brand Building Lessons from Harley Davidson “offer people Status and Affiliation”

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER